Pakistan’s ‘Farar,’ made for Indian OTT platform Zee5, gets Chicago world premier

This photo shows official poster of the Pakistani web series 'Farrar' featuring the main lead Sarwat Gilani, Maha Hasan, and Mariam Saleem. (Photo courtesy: Instagram/Sarwat Gillani)
Short Url
Updated 13 September 2023
Follow

Pakistan’s ‘Farar,’ made for Indian OTT platform Zee5, gets Chicago world premier

  • The six-episode series is a joint creative endeavor between Pakistani artists and Indian production houses
  • Writer Rida Bilal says series would show a side of South Asia which is ‘usually not discussed’

KARACHI: As Pakistani web series ‘Farrar’ which was created for an Indian video-streaming platform Zee5 earned a spot at the Chicago South Asian Film Festival 2023 (CSAFF’23) earlier this week, its writer said on Wednesday that the project would shed light on rarely discussed challenges faced by contemporary working women in South Asia.
Farrar, which translates to “escape” in the Urdu language, is a six-part series that has been in development for several years and represents a collaborative effort between artists from both Pakistan and India. The series has been penned by Pakistani writer Rida Bilal and directed by acclaimed Pakistani film and TV director Mehreen Jabbar while Indian production houses Applause Entertainment and Zindagi produced the venture.
The web series will be screened on September 23 as the marquee web series of the four-day international festival. The idea for the web series is based off of a 1996 telefilm of the same name which was directed by Jabbar and featured acclaimed Pakistani actors Marina Khan, Sania Saeed and Huma Nawab in the lead roles.
“Farar shows a side of South Asia which is usually not discussed,” writer Rida Bilal told Arab News. “We tend to see a very stereotyped section of women, particularly on mainstream television.
“This [series] is about modern life, especially the life in Karachi [and] our struggles as modern, working women. The dual lives we sometimes live.”
The author stressed that the series would carry a strong emotional resonance, saying that viewers would be able to relate to it. Bilal pointed out that the 1996 telefilm, which served as inspiration for this web series, was considered remarkably “modern” for its era.
“We picked up on that idea and turned it into a series. We cannot exactly call it a sequel because the story is different,” Bilal clarified. “However, similar to that (telefilm), it is about three women who are bound together by friendship and secrets, and they have their own desires.”
The web series features prominent Pakistani actors Sarwat Gilani, Maha Hasan, and Mariam Saleem in key roles with Zahid Ahmed, Saleem Mairaj, Najaf Bilgrami, and Salma Hassan. Gilani portrays the character of a widowed salon owner, Hasan embodies an aspiring athlete, while Saleem portrays an aspiring actor who struggles with body image issues.
The news of the series making it to the four-day festival was announced by Applause Entertainment on Monday.

“Chicago not only has a thriving South Asian diaspora but also houses a festival that has consistently championed diverse genres and formats,” director Jabbar said in a press statement. “In a time marked by divisions and jingoism, it is truly heartwarming to see the convergence of two of the world’s largest South Asian nations, uniting in celebration of the art of storytelling.”
In a statement, Gilani said her heart was “brimming with happiness” upon learning that Farrar would be premiering at the CSAFF’23.
“This compelling storyline, delicately weaving the tapestry of female friendships and triumphing over obstacles, is now set to captivate and resonate with audiences worldwide,” the actress said.
Before Farar, Zindagi (a flagship Indian channel launched in 2014) produced original Pakistani shows ‘Churails,’ ‘Qatil Haseenaon Ke Naam,’ and ‘Dhoop ki Deewar’ that transcended borders and languages. The platform also introduced neighboring India to acclaimed Pakistani drama serials that featured strong narratives such as ‘Humsafar,’ Zindagi Gulzar Hai,’ and ‘Aunn Zara.’
Shailja Kejriwal, the chief creative officer (special projects) of Zee Entertainment Enterprises Ltd. said there was nothing that brought him greater joy than witnessing content from the subcontinent reaching a global stage.
“The potential for South Asian content is unmatched, and we are so thrilled to have such an amazing partner and such brilliant teams on board this journey with us,” he said in a statement.
 


Four Saudi labels take part in Dubai popup fashion event

Updated 21 sec ago
Follow

Four Saudi labels take part in Dubai popup fashion event

CaptionDUBAI: Four homegrown fashion labels are part of a pop-up hosted by Saudi Arabia’s Fashion Commission at Dubai’s glitzy Bvlgari Resort.

The Untitled Project, ArAm, Rebirth and RBA are all represented at the event with a rack featuring their designs.

The Untitled Project’s Israa Allaf is known for her whimsical abayas and resort wear, which she says is all about experiential dressing.

Men and womenswear label RBA, a ready-to-wear brand based between Saudi Arabia and New York, is also on show, with its casual co-ordinates and separates fitting in perfectly. (Supplied)

“The inspiration behind the pieces is that it’s a fusion design where you get to see a piece of home but, at the same time, it feels like you’re (on) vacation. It’s the idea of a fantasy vacation, in a way,” she said.

Fantasy design and fairytales play a significant role in the design process, while one of the brand’s key objectives is to “show sustainability doesn’t mean boring … it could be something really artistic, and we really want to show individuality through the clothing.”

The pop up was at at Dubai’s glitzy Bvlgari Resort. (Supplied)

While Allaf’s linen summer dresses adorned with fish charms turn heads, Saudi brand Rebirth takes fashion in a different direction.

Billed as luxury, bohemian, ready-to-wear fashion, the label was founded in 2021 by Tala Abukhaled.

ArAm by Arwa Alammari. (Supplied)

The Spring/Summer 2026 collection, “Tactile Gestures,” is displayed at the pop-up, with fronds and beaded detailing found across the neutral palette line.

Men and womenswear label RBA, a ready-to-wear brand based between Saudi Arabia and New York, is also on show, with its casual co-ordinates and separates fitting in perfectly.

Finally, ArAm by Arwa Alammari rounds out the group. Alammari — listed by Forbes in the magazine’s Top 30 (2022) and Top 50 (2023) Women Behind Middle Eastern Brands — is known for her embrace of Saudi heritage, often incorporating traditional Najdi embroidery into her contemporary designs.