Bupa Arabia named health insurance provider for Ministry’s DOAM loyalty program

Atef Mufti, chief sales officer at Bupa Arabia
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Updated 12 September 2023
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Bupa Arabia named health insurance provider for Ministry’s DOAM loyalty program

In a significant development aimed at investing in and developing human capital, the Ministry of Human Resources and Social Development has partnered with Bupa Arabia for Cooperative Insurance as the exclusive provider of health insurance services for the newly launched “DOAM” employee loyalty program, targeting more than 1.2 million male and female public sector employees across Saudi Arabia.

The DOAM program aligns with the ambitious goals of Saudi Vision 2030 by bolstering the government sector and recognizing the dedicated contributions of public sector employees. It seeks to foster a dynamic and productive work environment through the implementation of performance standards that promote a culture of job excellence, elevate employee productivity, and enhance job engagement within government agencies.

Bupa Arabia’s involvement as the exclusive health insurance provider for the DOAM program underscores its commitment to supporting the program’s mission. The company offers two cutting-edge health insurance products, namely “Bupa Family” and “Bupa Helpers,” specifically tailored to cater to the needs of more than 1.2 million government employees.

During the launch ceremony in Riyadh, Ahmed Al-Rajhi, minister of human resources and social development, emphasized the program’s significance in advancing human capital development, and its role in fortifying the government’s strategic goals and its Vision 2030. He also expressed appreciation for the public sector workforce.

Atef Mufti, chief sales officer at Bupa Arabia, said: “We are immensely proud to support the DOAM job loyalty program, which aims to bolster job commitment and motivate public sector employees through innovative and sustainable offerings, including discounts, incentives, and exclusive benefits, all with the aim of ensuring their satisfaction.”

He added: “Bupa Arabia will be supporting the DOAM program by offering various insurance products such as Bupa Family and Bupa Helpers, along with any new product releases featuring unique offers and benefits. Our aim is to serve public sector employees and their families through these offerings at affordable prices.”

Bupa Arabia’s collaboration with DOAM marks a significant step toward reinforcing the well-being of the public sector workforce.


Petromin Nissan celebrates decade of partnership excellence in Kingdom

Updated 28 January 2026
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Petromin Nissan celebrates decade of partnership excellence in Kingdom

Petromin Nissan recently hosted an event to celebrate 10 years of partnership with Nissan, marking a decade since Petromin was appointed as the official Nissan dealer in Saudi Arabia. The milestone reflects a partnership shaped by trust, consistent performance, and a shared long-term vision that has played a meaningful role in the development of the automotive sector in the Kingdom.

The event highlighted Petromin Nissan’s continued confidence in the Saudi market, demonstrated by the attendance of senior leadership from Nissan Global, the Middle East, and Saudi Arabia. The Kingdom was reaffirmed as one of Nissan’s most important growth markets in the region, in line with the company’s global focus on innovation, sustainability, and intelligent mobility.

The celebration was attended by a number of senior industry and business leaders, including Sheikh Amr Al-Dabbagh, chairman and CEO of Al-Dabbagh Group, reflecting the significance of the partnership and its broader impact on the Kingdom’s automotive and business landscape.

As part of its performance over the past year, Petromin Nissan had been awarded two Awards of Excellence from Nissan Global, recognizing operational strength and overall business performance, and reinforcing its standing as one of Nissan’s leading partners worldwide.

Paddy Magee, managing director of Petromin Nissan, said: “Over the past 10 years, Petromin’s priority has been to build a business that puts the customer first while fully reflecting Nissan’s global standards. Through expanding our network, strengthening our service capabilities, and investing in our people, we have focused on creating sustainable value for the Saudi market.”

Adib Takieddine, managing director of Nissan Saudi Arabia, said: “Saudi Arabia continues to be a strategic market for Nissan. Our partnership with Petromin has been instrumental in strengthening our presence in the Kingdom, supporting growth, enhancing customer satisfaction, and advancing our long-term vision for mobility in alignment with Vision 2030.”

Over the decade, Petromin Nissan significantly expanded its footprint across the Kingdom, now operating 18 showrooms and 16 service centers in 11 cities, improving accessibility and delivering a more seamless customer experience nationwide.

Reflecting on the broader partnership, Terence Byrne, CEO of National Motor Company, said: “Reaching this milestone is a clear reflection of a partnership built on shared values and long-term commitment. Petromin Nissan has established a strong platform in Saudi Arabia and continues to deliver real impact for customers and the wider automotive ecosystem.”

Looking ahead, Petromin Nissan reaffirmed its long-term commitment to the Saudi market, with continued focus on innovation, sustainability, digital transformation, and customer-centric mobility as the partnership moves into its next phase.