Serving sustainability on a plate: Furahaa’s vegan delights land in Saudi Arabia

Founded in 2015 by entrepreneur Arthur Devillers, Furahaa’s launch through HungerStation echoes the demand for diverse and high-quality choices in the local market. (Supplied)
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Updated 27 August 2023

Serving sustainability on a plate: Furahaa’s vegan delights land in Saudi Arabia

  • French fast-food sensation’s venture into Saudi Arabia embodies both innovation and adaptability

RIYADH: After making waves in France, Furahaa, famous for its delectable vegan menu, is sizzling its way into the heart of Saudi Arabia through a savory partnership with food delivery app HungerStation.

The expansion, promoted by Prince Khaled Alwaleed bin Talal’s investment firm KBW Ventures on social media, aims to tantalize taste buds of food lovers in Saudi Arabia with a range of plant-based options.

Founded in 2015 by entrepreneur Arthur Devillers, Furahaa’s Middle Eastern debut is a result of the support of Prince Khaled.

The French fast-food sensation’s venture into Saudi Arabia embodies both innovation and adaptability.

In an exclusive interview with Arab News, Devillers shared his company’s future course of action and revealed a vision that extends beyond virtual kitchens.

“We are considering one of Riyadh’s shopping centers to accommodate our customers on-site before the end of this year, 2023,” he said. 

Furahaa’s launch through Hunger- Station echoes the demand for diverse and high-quality choices in the local market. (Supplied)

The plant-based brand plans to expand its presence to other Saudi cities in the coming years and aims to ensure its presence in Dubai before COP28 to captivate the region’s culinary enthusiasts.

In a market known for its unique preferences, Furahaa is not just entering but embracing the challenge. Outlining his company’s strategic approach, Devillers said: “We are adjusting our strategy to optimize pricing. Our goal is to offer a menu priced at SR45 ($12), an amount we see as both competitive and socially fair.” 

This pricing strategy underscores Furahaa’s commitment to making quality plant-based options accessible to a wider audience, reflecting a harmony between taste and affordability.

Furahaa’s innovative spirit doesn’t stop at pricing. The company is keen on winning the hearts, or should we say stomachs, of the local population with its upcoming addition—a “chicken shawarma” option that stays true to their 100 percent vegan commitment while embracing the regional flavors.

Devillers’ plans are based on extensive research of the Saudi market. “Riyadh, with its population nearing 8 million, presents vast potential,” the entrepreneur told Arab News.

Beyond market research, he also succeeded in sourcing all products from local vendors. “Upon my arrival in Saudi Arabia, the challenges in sourcing 100 percent vegan products escalated. However, in a mere span of eight days, through sheer dedication and relentless effort, not only did I manage to secure essential products for Furahaa, but I also acquired them exclusively from Saudi distributors.”     

Furahaa’s launch through HungerStation echoes the demand for diverse and high-quality choices in the local market.

Prince Khaled bin Alwaleed’s backing of Furahaa through KBW Ventures has been instrumental in the company’s journey. “Prince Khaled bin Alwaleed’s support, and that of KBW Ventures, as our investor since 2021 has been very helpful to us; he believes in Furahaa’s vision and mission,” acknowledged Devillers. This partnership is emblematic of the growing collaboration between innovative startups and visionary investors in the sustainable food sector.

Prince Khaled Alwaleed bin Talal, KBW Ventures founder and CEO. (Supplied)

KBW Ventures is known for its focus on sustainable and innovative ventures with a portfolio that includes other prominent players in the plant-based and food innovation sector, such as BlueNalu and Upside Foods.

Earlier this year, it reinvested in Rebellyous Foods’ initial Series A commitment, raising a $9.5 million equity round to build on its groundbreaking manufacturing technology for plant-based meats.

Beyond taste, Furahaa’s mission extends to fostering an inclusive job market. Prince Khaled bin Alwaleed praised Furahaa’s employment of team members with hearing impairment in its French operations, describing it as a global example for everybody to follow. 

“An inclusive job market is key to wealth creation, it’s key to flourishing SMEs, it’s key to the launch of micro-enterprises that later evolve into startups that later employ more and more people,” noted Prince Khaled.

 “We use the same criteria for all business models — we are sector agnostic and location agnostic,” explained KBW Ventures CEO.

This approach emphasizes the pivotal role of transformative ideas and dynamic founding teams in shaping successful business ventures. “We’re looking to invest in powerful ideas that make powerful, scalable business models. We look very closely at the founding team; team holds a lot of weight for us. Can the founders take this to the next level? A lot of our investments are early stage so this is a crucial question,” he added.

Prince Khaled also shed light on KBW Ventures’ commitment to offering comprehensive support to its portfolio companies. “We extend every support function to all of our portfolio companies,” he stated, illustrating the firm’s dedication to nurturing growth and innovation across diverse sectors.

Offering advice to aspiring entrepreneurs in the Middle East and North Africa, Prince Khaled said: “You need to treat every country as its own specific case scenario. What works in Saudi (Arabia) won’t work in Morocco, and vice versa.” 

A tailored approach, combined with a deep understanding of local dynamics and collaboration with local talent, forms the bedrock for success.

After its inception, it did not take time for Furahaa in gaining recognition for its commitment to inclusivity and its vegan offerings. The company received the “Favorite Establishment” award at the December 2021 French Snack & Sandwich Show.

Furahaa France has three subsidiaries — a fast-food dining restaurant Furahaa, as well as ViVeg, a vegan cheese producer, and PlantB2B, which distributes 100 percent plant-based and gourmet products for professionals.

As the company tantalizes taste buds and promotes sustainability on a plate, it sets the stage for a future where culinary diversity and conscious choices converge to shape the gastronomic landscape.

SAMA chief lauds global efforts to contain inflation

Updated 25 July 2024

SAMA chief lauds global efforts to contain inflation

RIYADH: Saudi Central Bank governor praised the “well-calibrated” monetary policies adopted by global financial institutions to tackle inflation and bolster the resilience of the world economy amid diverse challenges.

Ayman Al-Sayari spoke at a session titled “Global Economic Outlook and Ongoing Challenges” during the third meeting of Finance Ministers and Central Bank Governors of G20 held under the Brazilian presidency, according to statement issued on the apex bank’s X handle.

He presented a comprehensive perspective on global economic challenges and policies.

The top Saudi official stressed the importance of ensuring that the nominal growth rate exceeds the interest rate to mitigate risks to global growth in the near term. This principle advocates for sustaining economic expansion while managing debt dynamics effectively.

Al-Sayari highlighted significant medium-term risks confronting the global economy, including ongoing geopolitical conflicts and trade fragmentation. These factors contribute to uncertainty and potential volatility in the international economic landscape.

Regarding energy transition efforts, he acknowledged the global scale-up of renewable energy usage but expressed concern over increased fossil fuel consumption and carbon emissions in 2023. Al-Sayari cautioned against rushed actions and underscored the need for a balanced approach toward achieving sustainability goals without compromising economic stability.

“We are all for reducing greenhouse gas emissions,” the SAMA chief said.

Al-Sayari identified rising income inequality as a critical issue. He underscored the importance of implementing targeted social benefits and well-designed labor market policies to bridge this gap.

Saudi airline flynas to buy 160 Airbus planes

Updated 25 July 2024

Saudi airline flynas to buy 160 Airbus planes

  • Deal includes order of 30 wide-body A330neo aircraft and 130 narrow-body A320 family aircraft
  • Head of flynas, Bander Al-Mohanna, said agreement ‘reinforces our determination to establish flynas as a leading global low-cost carrier’

RIYADH: Saudi low-cost airline flynas has signed a deal to purchase 160 Airbus aircraft, doubling the volume of its orders to 280 planes. 

The “landmark agreement,” signed at the UK’s Farnborough International Airshow, includes an order of 30 wide-body A330neo aircraft and 130 narrow-body A320 family aircraft, the carrier said in a statement.

This falls in line with the Saudi Vision 2030 aimed at transforming the aviation sector and supporting flynas’ ambitious expansion under the slogan “We connect the world to the Kingdom.” It also cements the carrier’s status as one of the top four low-cost airlines worldwide.

The deal also aligns well with the Kingdom’s aviation goals, including tripling annual passengers to 330 million, expanding connectivity to over 250 destinations, and boosting air freight capacity to 4.5 million tons of cargo per annum by 2030.

“I congratulate flynas on this significant agreement, which reflects the rapid development and transformation of Saudi Arabia’s aviation sector under Vision 2030,” President of the General Authority of Civil Aviation Abdulaziz Al-Duailej said. 

“This deal is pivotal for achieving the National Civil Aviation Strategy’s goal to connect the Kingdom with over 250 international destinations and increase passenger traffic to 330 million annually by 2030,” he added, also describing the growth and expansion of flynas as “truly remarkable.”

Bander Al-Mohanna, CEO and managing director of flynas, said: “This agreement to purchase 160 Airbus aircraft reinforces our determination to establish flynas as a leading global low-cost carrier.”

He added that this is his firm’s first order for the wide-body A330neo with Airbus, with deliveries starting in 2027.

“By doubling our order volume to 280 Airbus aircraft, we ensure sustainable growth across our network of regional and international routes, spanning short, medium, and long-haul flights,” said the CEO, explaining that that this will enable the carrier to explore new long-haul markets and offer more seat capacity, with diverse and innovative products to their passengers.

Airbus CEO of Commercial Aircraft Christian Scherer described thee deal as “a significant milestone” for both A320neo and A330-900 aircraft.

“The A330neo will allow flynas to further grow into widebody markets by building on the A320, benefiting from Airbus’ unique commonality,” Scherer said. 

“Both aircraft types offer flynas the perfect versatility and economics to expand into new markets while offering their passengers the latest cabin experience and comfort,” he added. “We look forward to continuing our successful collaboration with flynas as they embark on this exciting new chapter.”

Earlier this month, flynas received its 53rd A320neo aircraft out of an order of 120 from Airbus as part of its strategic expansion plan. 

The next-generation model airplane touched down at King Khalid International Airport in Riyadh at the time, further consolidating the company’s position as the leading low-cost airline in the Middle East and one of the top four low-cost airlines globally, according to UK-based consultancy firm Skytrax.

New contractors database announced to help deliver Saudi Vision 2030 projects

Updated 25 July 2024

New contractors database announced to help deliver Saudi Vision 2030 projects

  • Initiative seeks to provide opportunities for contractors to implement projects in their specializations to raise their quality
  • Kingdom’s construction market has become a leader in the Middle East and North Africa

RIYADH: A database rating contractors in the Saudi construction industry is part of a new national strategy designed to help the Kingdom deliver its SR1.2 trillion ($319 billion) Vision 2030 projects.

The new initiative, launched by the Saudi Contractors Authority, seeks to provide opportunities for contractors to implement projects in their specializations to raise their quality. 

This falls in line with the authority’s mission to organize the industry by setting and executing high-quality organizational standards, encouraging innovation, developing skills, improving communication in the industry and achieving economic sustainability.

During a speech at a ceremony reviewing the achievements of the SCA over the past three years, the authority’s chairman said he wanted to prepare and equip a strong contracting sector that will be an executive arm for the Kingdom’s Vision 2030 projects.

Al-Abdulqader explained that the authority raised the number of contractors during the past three years by 400 percent, bringing the registered number to more than 18,000, including 1,200 international contractors.

The SCA has also signed over 10 agreements and memorandums of understanding with major global contracting sectors, in addition to participating in more than 50 government committees. 

In 2023, the National Housing Co. and SCA signed an MoU during the Future Projects Forum in Riyadh to develop a platform aimed at enhancing cooperation, ensuring the development of both entities, and improving the sector’s efficiency. 

The SCA, a semi-governmental organization, addresses the challenges of the contracting sector and fosters a more attractive and efficient environment. 

It also led the contracting sector in 57 countries by winning the presidency of the Islamic Contractors Union and establishing the Kingdom as its headquarters. 

The Saudi contractor industry is thriving, driven by significant investments in diverse sectors and ambitious projects under the Vision 2030 initiative, creating numerous opportunities for local and international contractors. 

This comes as the Kingdom’s construction market has become a leader in the Middle East and North Africa, with an estimated value of $70.33 billion in 2024, projected to reach $91.36 billion by 2029, according to the US International Trade Administration.  

The sector is categorized into residential, commercial, and industrial, as well as infrastructure, transportation, and energy and utility construction, presenting a sizable market for contractors seeking opportunities. 

Closing Bell: Saudi main index ends the week in red

Updated 25 July 2024

Closing Bell: Saudi main index ends the week in red

  • Total trading turnover of the benchmark index was $1.69 billion
  • Best-performing stock of the day was Retal Urban Development Co.

RIYADH: Saudi Arabia’s Tadawul All Share Index dipped on Thursday, losing 75 points, or 0.62 percent, to close at 12,026.21. 

The total trading turnover of the benchmark index was SR6.35 billion ($1.69 billion) as 54 stocks advanced, while 170 retreated.   

Similarly, the MSCI Tadawul Index decreased by 10.76 points, or 0.71 percent, to close at 1,502.13.

However, the Kingdom’s parallel market Nomu increased by 82.88 points or 0.31 percent, to close at 26,420.01. This comes as 28 stocks advanced while as many as 27 retreated.

The best-performing stock of the day was Retal Urban Development Co. The company’s share price surged by 7.10 percent to SR12.98.

Other top performers included Saudi Real Estate Co. and Electrical Industries Co., whose share prices soared by 4.94 percent and 4.53 percent, to stand at SR23.38 and SR6.92 respectively.

Tanmiah Food Co. and Al-Rajhi Co. for Cooperative Insurance also performed well.

The worst performer was Miahona Co., whose share price dropped by 9.60 percent to SR36.25.

Al Sagr Cooperative Insurance Co. as well as Saudi Manpower Solutions Co., did not perform well as their share prices dropped by 5.92 percent and 5.47 percent to stand at SR20.34 and SR10.02, respectively.

Profits of Zain Saudi Arabia fell to SR105 million, an 8 percent decrease during the second quarter of 2024, compared to profits of SR114 million during the same period last year, according to Al Ekhbariya.

The company attributed the decline to an increase in operating expenses by SR38 million, a rise in expected credit loss expenses by SR33 million, and an increase in financing costs by SR20 million.

The National Company for Glass Industries announced its interim financial results for the first six months of 2024, with revenues dipping by 13.1 percent to reach SR34.2 million. The company’s net profit, however, surged by 6.5 percent, reaching SR26.7 million.

It attributed the decrease to a lower production quantity, which resulted from line maintenance activities and installation of new machines to improve manufacturing quality.

Balady Poultry Co. also announced its preliminary financial results for the same period, with revenues amounting to SR449.6 million, marking a 30.4 percent surge compared to the previous year due to an increase in average daily production.

The company recorded an increase of SR71.9 million in net profit during the current half compared to SR40.3 million during the same half of the previous year, with an increase of 78.6 percent due to a rise in the average daily production.

NEOM hits milestone with completion of underground parking, light rail systems

Updated 25 July 2024

NEOM hits milestone with completion of underground parking, light rail systems

  • The underground parking and light rail are key elements of NEOM’s advanced sustainable transportation plan
  • NEOM said this accomplishment supports its goal of building a city with zero carbon emissions

RIYADH: Saudi Arabia’s $500 billion megacity NEOM has completed the construction phases of its underground parking and light rail systems, marking a milestone in its ambitious zero-carbon initiative.

Assisted by 10 high-capacity rotary drilling rigs from Chinese construction manufacturing company XCMG Machinery, the world’s largest integrated development project completed three piles per day per drilling rig, according to a press release.

The underground parking and light rail are key elements of NEOM’s advanced sustainable transportation plan. This phase was accelerated by the efficiency of XCMG’s rotary drilling rigs, which handled deep foundation work despite challenging sandy geologies.

Led by the Public Investment Fund, the project will be a futuristic region in northwest Saudi Arabia powered entirely by renewable energy.

NEOM is home to The Line, Oxagon, Trojena, and Sindalah. It prioritizes people and nature, establishing a new model for sustainable living, working, and prospering.

The statement added that this phase was expedited due to the efficiency of XCMG’s rotary drilling rigs, which successfully managed deep foundation work even in difficult desert terrains.

The release noted that the XR600E is the largest-tonnage drilling rig deployed in the construction of NEOM city and the largest model exported from China.

Despite arriving a month later than other machinery, these rigs completed their tasks two weeks ahead of schedule, demonstrating reliability and superior performance in speed and efficiency.

In its statement, NEOM commented that this accomplishment supports its goal of building a city with zero carbon emissions and sustainable energy use.

Over 140,000 construction workers have been engaged on-site since its launch in 2017, and earlier in July it was announced the various projects underconstruction are set to receive cement worth SR104 million ($27.7 million) thanks to a partnership between Saudi Arabia’s Al Jouf Cement Co. and Italy’s Webuild SpA.

Other recent announcements from NEOM include a new marina and community on the Gulf of Aqaba called Jaumur.

The destination will be an exclusive residential community planned around a marina promenade for more than 6,000 residents, and will include 500 marina apartments and around 700 luxury villas.

Earlier this month, NEOM and American hospitality firm Equinox Hotels revealed plans to open a resort in the recently unveiled Magna development, on the coast of the Gulf of Aqaba.

The luxury destination will feature 12 locations along 120 kilometers of coastline, and will include 15 hotels, 1,600 rooms, and over 2,500 residences.