Saudi Tourism Authority launches Nusuk travel app in Pakistan

Muslim pilgrims gather around the Kaaba at the Grand Mosque in Makkah, Saudi Arabia on June 30, 2023 during the annual Hajj pilgrimage. (AFP/File)
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Updated 22 August 2023
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Saudi Tourism Authority launches Nusuk travel app in Pakistan

  • Nusuk helps travelers organize their entire visit, from applying for eVisas to booking hotels and flights
  • Business leaders says Nusuk app would allow Pakistani travelers access to more Saudi cities

KARACHI: The Saudi Tourism Authority launched the travel planning and booking app Nusuk in Pakistan on Tuesday, a day after Islamabad and Riyadh signed an agreement to increase the number of flights and boost tourism.

Nusuk is Saudi Arabia's first-ever official planning, booking, and experience platform to create Hajj or Umrah itineraries to Makkah, Madinah, and beyond. With Nusuk, travelers from all over the world can easily organize their entire visit to the Kingdom, from applying for an eVisa to booking hotels and flights.

The platform was launched in Karachi by the Saudi Minister of Hajj and Umrah Dr. Tawfiq Al-Rabiah who arrived in Pakistan on a four-day visit on Sunday with a delegation comprising the deputy ministers of Hajj and Umrah, tourism and international cooperation, the president of Saudi Airlines, the general authority of civil aviation, and representatives from Saudi Aviation.

Representatives of Pakistan's business community and Hajj and Umrah tour operators attended the launch event.




A screen grab taken from Nusuk's website shows the app's logo and the Holy Kaaba in the background. (Photo courtesy: nusuk.sa)

“This platform is part of Saudi Vision 2030 that aims at opening Saudi Arabia to the world through increasing tourism,” Furqan Abdul Kadir, convener of the Central Standing Committee on Hajj and Umrah at the Federation of Pakistan Chambers of Commerce and Industry (FPCCI) which is organizing the launch event, told Arab News.

Kadir said the platform's launch would allow tourists direct access to many Saudi cities, making it easier for Pakistanis to travel to the Kingdom.

“Apart from the ease of having access to the Saudi visa, this would also increase interaction between the people of Pakistan and Saudi Arabia, resulting in a further strengthened relationship,” Kadir added.  

According to the Saudi Tourism Authority, tourism development is an important driver of growth for the Kingdom's future and one of the key pillars at the heart of the Vision 2030 plan to help diversify the country's economy and reduce its reliance on oil.

The Ministry of Tourism, the Saudi Tourism Authority and the Tourism Development Fund were established in line with best international practices to support the growth of the tourism sector.

The launch of the Nusuk app comes on the heels of Pakistan and Saudi Arabia signing an agreement on Monday to increase the number of flights between the two countries, with Al-Rabiah saying the deal would also help bring down the cost of travel.


Pakistan says defense pact with Saudi Arabia elevated brotherly ties to ‘new heights’

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Pakistan says defense pact with Saudi Arabia elevated brotherly ties to ‘new heights’

  • Pakistan, Saudi Arabia signed strategic defense pact last year pledging aggression against one will be treated as attack on both
  • Deputy PM Ishaq Dar says enduring bonds with Islamic and Arab nations form vital pillar of Pakistan’s foreign policy 

ISLAMABAD: Deputy Prime Minister Ishaq Dar said on Wednesday that Pakistan’s defense pact with Saudi Arabia elevated its brotherly ties with the Kingdom to “new heights,” stressing that close ties with Arab and Islamic nations form a key pillar of Islamabad’s foreign policy. 

Pakistan and Saudi Arabia signed a Strategic Mutual Defense Agreement on Sept. 17 last year, pledging that aggression against one country would be treated as an attack on both, enhancing joint deterrence and formalizing decades of military and security cooperation.

Both nations agreed in October 2025 to launch an economic cooperation framework to strengthen trade and investment ties. 

“In the Middle East, our landmark Strategic Mutual Defense Agreement with Saudi Arabia has elevated our brotherly ties to new heights,” Dar said while speaking at the Pakistan Governance Forum 2026 event in Islamabad. 

The Pakistani deputy prime minister was speaking on the topic “Navigating International Relations Amidst Changing Geo-Politics.”

Dar noted that Pakistan has reinforced partnerships with other Middle Eastern nations such as the UAE, Qatar, Jordan, Oman, Egypt and Bahrain. He said these partnerships have yielded “concrete agreements” in investment, agriculture, infrastructure, and energy sectors. 

“Our enduring bonds with Islamic and Arab nations form a vital pillar of our foreign policy, and we will continue to expand our partnerships across Asia, Latin America, and Africa,” he said. 

Dar pointed out that the presidents of Kazakhstan, Uzbekistan and Kyrgyzstan have undertaken visits to Pakistan in recent months, reflecting Central Asian nations’ desire to boost cooperation with Islamabad.

On South Asia, the Pakistani deputy PM said Pakistan has successfully transformed its fraternal ties with Bangladesh into “a substantive partnership.”

“Similarly, the trilateral mechanism involving China, Pakistan, and Bangladesh has been launched with a view to expanding and deepening regional cooperation and synergy,” the Pakistani minister said. 

He said Islamabad has strengthened its “all-weather” partnership with China via the second phase of the multi-billion-dollar China-Pakistan Economic Corridor agreement and “unwavering support” from both sides for each other’s core interests. 

Dar said Pakistan had also reinvigorated its partnership with the US, advancing cooperation in trade, technology, investment, and regional stability. 

“This calibrated approach has enhanced our ability to navigate complexity with skill and confidence, ensuring that our national interests are served without compromising our core foreign policy principles,” he said.