Saudi Tourism Authority launches Nusuk travel app in Pakistan

Muslim pilgrims gather around the Kaaba at the Grand Mosque in Makkah, Saudi Arabia on June 30, 2023 during the annual Hajj pilgrimage. (AFP/File)
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Updated 22 August 2023
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Saudi Tourism Authority launches Nusuk travel app in Pakistan

  • Nusuk helps travelers organize their entire visit, from applying for eVisas to booking hotels and flights
  • Business leaders says Nusuk app would allow Pakistani travelers access to more Saudi cities

KARACHI: The Saudi Tourism Authority launched the travel planning and booking app Nusuk in Pakistan on Tuesday, a day after Islamabad and Riyadh signed an agreement to increase the number of flights and boost tourism.

Nusuk is Saudi Arabia's first-ever official planning, booking, and experience platform to create Hajj or Umrah itineraries to Makkah, Madinah, and beyond. With Nusuk, travelers from all over the world can easily organize their entire visit to the Kingdom, from applying for an eVisa to booking hotels and flights.

The platform was launched in Karachi by the Saudi Minister of Hajj and Umrah Dr. Tawfiq Al-Rabiah who arrived in Pakistan on a four-day visit on Sunday with a delegation comprising the deputy ministers of Hajj and Umrah, tourism and international cooperation, the president of Saudi Airlines, the general authority of civil aviation, and representatives from Saudi Aviation.

Representatives of Pakistan's business community and Hajj and Umrah tour operators attended the launch event.




A screen grab taken from Nusuk's website shows the app's logo and the Holy Kaaba in the background. (Photo courtesy: nusuk.sa)

“This platform is part of Saudi Vision 2030 that aims at opening Saudi Arabia to the world through increasing tourism,” Furqan Abdul Kadir, convener of the Central Standing Committee on Hajj and Umrah at the Federation of Pakistan Chambers of Commerce and Industry (FPCCI) which is organizing the launch event, told Arab News.

Kadir said the platform's launch would allow tourists direct access to many Saudi cities, making it easier for Pakistanis to travel to the Kingdom.

“Apart from the ease of having access to the Saudi visa, this would also increase interaction between the people of Pakistan and Saudi Arabia, resulting in a further strengthened relationship,” Kadir added.  

According to the Saudi Tourism Authority, tourism development is an important driver of growth for the Kingdom's future and one of the key pillars at the heart of the Vision 2030 plan to help diversify the country's economy and reduce its reliance on oil.

The Ministry of Tourism, the Saudi Tourism Authority and the Tourism Development Fund were established in line with best international practices to support the growth of the tourism sector.

The launch of the Nusuk app comes on the heels of Pakistan and Saudi Arabia signing an agreement on Monday to increase the number of flights between the two countries, with Al-Rabiah saying the deal would also help bring down the cost of travel.


IMF warns against policy slippage amid weak recovery as it clears $1.2 billion for Pakistan

Updated 11 December 2025
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IMF warns against policy slippage amid weak recovery as it clears $1.2 billion for Pakistan

  • Pakistan rebuilt reserves, cut its deficit and slowed inflation sharply over the past one year
  • Fund says climate shocks, energy debt, stalled reforms threaten stability despite recent gains

ISLAMABAD: Pakistan’s economic recovery remains fragile despite a year of painful stabilization measures that helped pull the country back from the brink of default, the International Monetary Fund (IMF) warned on Thursday, after it approved a fresh $1.2 billion disbursement under its ongoing loan program.

The approval covers the second review of Pakistan’s Extended Fund Facility (EFF) and the first review of its climate-focused Resilience and Sustainability Facility (RSF), bringing total disbursements since last year to about $3.3 billion.

Pakistan entered the IMF program in September 2024 after years of weak revenues, soaring fiscal deficits, import controls, currency depletion and repeated climate shocks left the economy close to external default. A smaller stopgap arrangement earlier that year helped avert immediate default, but the current 37-month program was designed to restore macroeconomic stability through strict monetary tightening, currency adjustments, subsidy rationalization and aggressive revenue measures.

The IMF’s new review shows that Pakistan has delivered significant gains since then. Growth recovered to 3 percent last year after shrinking the year before. Inflation fell from over 23 percent to low single digits before rising again after this year’s floods. The current account posted its first surplus in 14 years, helped by stronger remittances and a sharp reduction in imports. And the government delivered a primary budget surplus of 1.3 percent of GDP, a key program requirement. Foreign exchange reserves, which had dropped dangerously low in 2023, rose from US$9.4 billion to US$14.5 billion by June.

“Pakistan’s reform implementation under the EFF arrangement has helped preserve macroeconomic stability in the face of several recent shocks,” IMF Deputy Managing Director Nigel Clarke said in a statement after the Board meeting.

But he warned that Islamabad must “maintain prudent policies” and accelerate reforms needed for private-sector-led and sustainable growth.

The Fund noted that the 2025 monsoon floods, affecting nearly seven million people, damaging housing, livestock and key crops, and displacing more than four million, have set back the recovery. The IMF now expects GDP growth in FY26 to be slightly lower and forecasts inflation to rise to 8–10 percent in the coming months as food prices adjust.

The review warns Pakistan against relaxing monetary or fiscal discipline prematurely. It urges the State Bank to keep policy “appropriately tight,” allow exchange-rate flexibility and improve communication. Islamabad must also continue raising revenues, broadening the tax base and protecting social spending, the Fund said.

Despite the progress, Pakistan’s structural weaknesses remain severe.

Power-sector circular debt stands at about $5.7 billion, and gas-sector arrears have climbed to $11.3 billion despite tariff adjustments. Reform of state-owned enterprises has slowed, including delays in privatizing loss-making electricity distributors and Pakistan International Airlines. Key governance and anti-corruption reforms have also been pushed back.

The IMF welcomed Pakistan’s expansion of its flagship Benazir Income Support Program, which raises cash transfers for low-income families and expands coverage, saying social protection is essential as climate shocks intensify. But it warned that high public debt, about 72 percent of GDP, thin external buffers and climate exposure leave the country vulnerable if reform momentum weakens.

The Fund said Pakistan’s challenge now is to convert short-term stabilization into sustained recovery after years of economic volatility, with its ability to maintain discipline, rather than the size of external financing alone, determining the durability of its gains.