Superstar Neymar flies in to a hero’s welcome

A rock star welcome will await him at the King Fahd International Stadium in Riyadh where he will be unveiled before thousands of fans on Saturday. (Al-Hilal)
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Updated 18 August 2023
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Superstar Neymar flies in to a hero’s welcome

  • Brazilian forward will be unveiled as an Al-Hilal player at Riyadh stadium on Saturday

RIYADH: Brazilian football superstar Neymar arrived in Riyadh to a hero’s welcome on Friday ahead of his unveiling as an Al-Hilal player on Saturday.

The 31-year-old forward was received in an airport lounge packed with club officials and madia, a large diamond-studded cross hanging around his neck as he posed for pictures.
A rock star welcome will await him at the King Fahd International Stadium in Riyadh where he will be unveiled before thousands of fans on Saturday.
“We will hold a big party worthy of the samba dancer,” an Al-Hilal official said.
Neymar follows Cristiano Ronaldo, Karim Benzema and Sadio Mane in swapping Europe for the Saudi Pro League, which has a hit-list of high-profile targets. He scored 118 goals in 173 matches for Paris Saint-Germain, winning five Ligue 1 titles and three French Cups, but his time at PSG was blighted by a catalogue of injuries.
Although he helped the club to the 2020 Champions League final, which they lost 1-0 to Bayern Munich, he was sidelined for key games.
He underwent surgery on his right ankle in early March, only returning to join PSG on their pre-season tour of Asia.
Saudi Arabia has been on a buying spree of sports assets as part of plans to diversify its economy and attract tourism and investment. The Kingdom’s sovereign wealth fund bought English Premier League Club club Newcastle United in 2021, the same year it hosted its first Formula One Grand Prix.
Qatar hosted the World Cup last year and Saudi Arabia is tipped to bid for the tournament after exploring a tri-continental edition with Egypt and Greece.


From events to ecosystems — WFS highlights Saudi football’s long-term vision

Updated 11 December 2025
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From events to ecosystems — WFS highlights Saudi football’s long-term vision

  • Mai Alhelabi: We’ve actually been functioning as an ecosystem since 2023 — all the government entities, private-sector partners, and of course the AFC
  • Al-Qadsiah CEO James Bisgrove: We know we’re in a competitive environment, but ultimately, we do have a long-term focus

RIYADH: The second and final day of the World Football Summit in Riyadh put one question firmly in the spotlight: How should Saudi football balance immediate success and long-term growth?

At first glance, the challenge seems rooted most strongly in the Saudi Pro League, but discussions at MISK City made it clear the real work extends into the wider ecosystem.

This was evident when Mai Alhelabi, CEO of the AFC Asian Cup 2027 Local Organizing Committee, took the stage to discuss Saudi Arabia’s fast-evolving hosting capabilities.

“We’ve actually been functioning as an ecosystem since 2023 — all the government entities, private-sector partners, and of course the AFC — all working together every single day,” she said.

Recent tournaments such as the AFC U17 Asian Cup and the AFC Champions League Elite Finals, as well as the upcoming AFC U23 Asian Cup, each add a layer of readiness to the Kingdom’s expanding football portfolio.

While coordination at national level is easier to align, club football presents a different challenge — the balance between club goals and overall national growth.

Al-Qadsiah CEO James Bisgrove highlighted the trade-off between competing immediately and building sustainably.

“We know we’re in a competitive environment, but ultimately, we do have a long-term focus,” he said. “Al-Qadsiah is a deeply strategic club and community engagement is key to our success.”

Speaking later to Arab News, Bisgrove added that while Al-Qadsiah’s rise was vital for the club’s identity, its ambitions extended outward, with the hope its “Khobar to the World” approach could have a wider effect on the development of Saudi football.

The head of the Middle East and North Africa region at the Bundesliga International, Khalid Basyuni, offered another perspective. With a background in taking a major European league to new markets, he pointed out that even as Saudi football set out a long-term vision, it was still in the earliest stage of its development. Acknowledging that is crucial when shaping what comes next.

“The passion of fans here is similar to Europe, but as opposed to the Bundesliga which has been established for years, Saudi is still in its early stages,” he said.

A mix of global expertise, local experience and strategic honesty made for a sharp reminder of where Saudi football stands today — and how critical it will be to strike the right balance between short-term excitement and long-term transformation.