Visit Saudi partners with Spanish LaLiga as global sponsor  

The collaboration will boost Visit Saudi’s efforts to highlight the Kingdom’s rich cultural heritage (Visit Saudi)
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Updated 18 August 2023
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Visit Saudi partners with Spanish LaLiga as global sponsor  

  • The partnership aims to promote Saudi Arabia as the most exciting year-round destination, where football passion merges with fostering ties among diverse cultures and bringing communities together

RIYADH: The Saudi tourism ministry’s promotional brand, Visit Saudi, has partnered with Spanish football league LaLiga to showcase the Kingdom’s attractiveness as the world’s fastest-growing destination.  

The partnership aims to promote Saudi Arabia as the most exciting year-round destination, where football passion merges with fostering ties among diverse cultures and bringing communities together, according to the Saudi Press Agency.  

Additionally, the collaboration will boost Visit Saudi’s efforts to highlight the Kingdom’s rich cultural heritage, diverse landscapes, and role as a major hub for unprecedented sporting and cultural interactions in today’s football landscape.

“Football and travel bridge cultures and unite people,” said Fahd Hamidaddin, CEO of Saudi Tourism Authority.  

“Saudi Arabia has millions of incredibly passionate football fans and as we continue to create a dynamic year-round destination, full of cultural events, we look forward to welcoming international travellers to experience the largest sporting and cultural exchange in sporting history, helping us in bringing the world to Saudi and bringing Saudi to the world,” Hamidaddin continued. 

According to SPA, this will exemplify the long-standing relationship between LaLiga and Saudi Arabia, as Saudi football players have represented leagues in Spain and vice versa. 

“Saudi Arabia has embraced the sport, elevating football to its pinnacle as the most played and followed activity across the nation, and the level of participation in the under 30s continues to increase,” Iker Casillas, ambassador of LaLiga said. 

The alliance will expand the limits of brand activation through a wide range of events, including a high-profile debut event, followed by many more activities that will be held in the Kingdom, the announcement added.

“Signing this agreement demonstrates our strong commitment to advancing sports and football science in the Arab world, as well as expanding our presence, and that of our clubs, in a relevant global sports hub,” Oscar May, executive director of LaLiga said.  

Through this strategic partnership, LaLiga and Visit Saudi will jointly highlight Saudi Arabia's travel trends, attracting a wide range of local, regional, and global travelers.  

The project will be produced through innovative collaborations, sponsorship agreements, partnerships, digital content, and immersive consumer events that are intended to increase audience engagement, SPA reported. 


OPEC+ approves gradual output increase from April amid market uncertainty 

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OPEC+ approves gradual output increase from April amid market uncertainty 

RIYADH: Eight OPEC+ producers agreed to raise oil output gradually from April, citing healthy market fundamentals and a stable global economic outlook, after ministers met virtually to assess market conditions and determine future supply policy. 

Saudi Arabia, Russia, Iraq, the UAE, Kuwait, Kazakhstan, Algeria and Oman approved a production increase of 206,000 barrels per day for April, according to a statement. 

The increase marks the start of a gradual unwinding of 1.65 million barrels per day in voluntary reductions introduced in April 2023 to shore up prices.  

The move comes as the US-Israeli conflict with OPEC+ member Iran and Tehran’s retaliation have disrupted shipments in the Middle East. Oil, gas and other cargoes moving through the Strait of Hormuz have faced interruptions since Feb. 28 after shipowners received warnings from Iran that the area was closed to navigation, Reuters reported. 

In a statement released after the talks, the eight nations cited a “steady global economic outlook and current healthy market fundamentals, as reflected in the low oil inventories,” as the rationale for the measured production increase. 

The statement stressed that the full 1.65 million bpd “may be returned in part or in full subject to evolving market conditions and in a gradual manner.” 

They also stressed they retain flexibility to increase, pause or reverse the supply hike if needed. That includes the option of reinstating cuts announced in November 2023, when several members pledged additional voluntary reductions totaling 2.2 million barrels per day. 

The producers reiterated their commitment to the broader Declaration of Cooperation and said compliance with output targets, including voluntary adjustments, will continue to be monitored by the Joint Ministerial Monitoring Committee. 

The group also reaffirmed plans to compensate for any overproduction recorded since January 2024, saying the phased increase would allow participating countries to accelerate those efforts. 

Brent crude futures jumped on Feb. 27 to $73 per barrel, the highest level since July, amid fears of a wider Middle East conflict and potential supply disruptions through Hormuz, which accounts for more than 20 percent of global oil transit, Reuters reported. 

Oil prices are expected to rise, with Barclays lifting its Brent crude forecast to around $100 a barrel from $80 a day earlier, while analysts said prices could jump by as much as $20 per barrel when trading resumes on March 2 if tensions escalate further.

The eight countries will continue holding monthly reviews of market conditions, conformity and compensation levels, with the next meeting scheduled for April 5.