Pakistan launches new project to attract international tourism

Pakistan Prime Minister Shehbaz Sharif presents souvenir to Iran's tourism minister Ezzatollah Zarghami on the launching ceremony of Pakistan's tourism brand 'Salam Pakistan' in Islamabad on August 4, 2023. (PID)
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Updated 04 August 2023
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Pakistan launches new project to attract international tourism

  • Known as ‘Salam Pakistan,’ the country’s tourism brand will aim to build a positive image abroad
  • Government has also launched an e-portal to lead foreign travelers to various tourist attractions

ISLAMABAD: Prime Minister Shahbaz Sharif on Friday inaugurated a new project to promote Pakistan’s tourist attractions across the world and provide authentic information about them to foreign travelers interested in visiting the country, the state-owned Associated Press of Pakistan (APP) news agency reported.

Named “Salam Pakistan,” the tourism brand will focus on building the country’s image as a safe, secure, friendly, and hospitable place with attractive tourism destinations, including scenic mountains, lakes, and sites of deep cultural, religious, and historical significance.

The project will also highlight different food varieties, accommodation, travel modes, and infrastructure facilities offered by the South Asian state to tourists.

“Allah Almighty has blessed our country with great natural resources of scenic beauty all over the northern areas, which can be converted into a great opportunity,” the prime minister said while addressing the inauguration ceremony.

A newly launched e-portal to facilitate tourists contains information on top 20 tourist destinations in the country, including K2, Gwadar, Ziarat Valley, Uch Sharif, Deosai National Park, Kalash Valley, Takht Bhai, Hingol National Park, Shandur Pass, Kambhar Lake, Fairy Meadows, Ratti Gali, Lahore Fort, Makli Graveyard, Derawar Fort, Rohtas Fort, Kumrat Valley, Hunza Valley, and Mohenjo-Daro.

“[The e-portal] guides tourists about the beaches and waterfalls, nature and landscape, festivals, spiritual tourism, and eco-tourism,” the APP said.

According to the Pakistan Tourism Department Corporation (PTDC), the country’s tourism industry generated $2.5 billion of revenue in 2022 and the figure was expected to go up to $4 billion in the next four years.


Pakistan says $50 million meat export deal with Tajikistan nearing finalization

Updated 09 December 2025
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Pakistan says $50 million meat export deal with Tajikistan nearing finalization

  • Islamabad expects to finalize agreement soon after Dushanbe signals demand for 100,000 tons
  • Pakistan is seeking to expand agricultural trade beyond rice, citrus and mango exports

ISLAMABAD: Tajikistan has expressed interest in importing 100,000 tons of Pakistani meat worth more than $50 million, with both governments expected to finalize a supply agreement soon, Pakistan’s food security ministry said on Tuesday.

Pakistan is trying to grow agriculture-based exports as it seeks regional markets for livestock and food commodities, while Tajikistan, a landlocked Central Asian state, has been expanding food imports to support domestic demand. Pakistan currently exports rice, citrus and mangoes to Dushanbe, though volumes remain small compared to national production, according to official figures.

The development came during a meeting in Islamabad between Pakistan’s Federal Minister for National Food Security and Research Rana Tanveer Hussain and Ambassador of Tajikistan Yusuf Sharifzoda, where agricultural trade, livestock supply and food-security cooperation were discussed.

“Tajikistan intends to purchase 100,000 tons of meat from Pakistan, an import valued at over USD 50 million,” the ambassador said, according to the ministry’s statement, assuring full facilitation and that Islamabad was prepared to meet the demand.

The statement said the two sides agreed to expand cooperation in meat and livestock, fresh fruit, vegetables, staple crops, agricultural research, pest management and standards compliance. Pakistan also proposed strengthening coordination on phytosanitary rules and establishing pest-free production zones to support long-term exports.

Pakistan and Tajikistan have long maintained political ties but bilateral food trade remains below potential: Pakistan produces 1.8 million tons of mangoes annually but exported just 0.7 metric tons to Tajikistan in 2024, while rice exports amounted to only 240 metric tons in 2022 out of national output of 9.3 million tons. Pakistan imports mainly ginned cotton from Tajikistan.