Focus on Saudi storytelling at Jordan’s Jerash Festival

Saudi narrators at the 37th Jerash Festival in Jordan. (Petra)
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Updated 30 July 2023
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Focus on Saudi storytelling at Jordan’s Jerash Festival

  • Al-Huwaimel said he hoped to paint verbal pictures of the Kingdom’s heritage through children’s stories

AMMAN: Saudi narrators at the 37th Jerash Festival in Jordan told various popular stories and poems that form part of the two countries’ shared culture, the Saudi Press Agency reported.

They told tales at the event which explored themes of courage, loyalty, and other virtues.

Saudi narrator Nawaf Al-Huwaimel said he hoped to paint verbal pictures of the Kingdom’s heritage through children’s stories which remain vivid in the collective consciousness.

These fables have been documented in historic texts or passed down verbally from generation to generation, he added.

Storytelling has grown in popularity since 2013, according to Al-Huwaimel, thanks to social media, radio, and television. He also praised the big turnout.

The Saudi National Orchestra and Choir performed in Amman’s Abdali Boulevard as part of the festival on Saturday.

The Kingdom’s participation reflects the Ministry of Culture’s efforts to raise the profile of the country’s heritage at regional and international events and promote international exchanges, which is one of its strategic goals under Saudi Vision 2030’s national development and diversification agenda.
 


What makes the Taif Rose such a precious fragrance product?

Perfume artisan involvement aligns with Jazan Festival’s initiative repositioning traditional crafts as dynamic. (SPA)
Updated 09 January 2026
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What makes the Taif Rose such a precious fragrance product?

  • These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April

TAIF: Taif roses, renowned for their exceptional aroma and the meticulous care required in cultivation, harvesting, and processing, are among the Kingdom’s most valuable natural perfume products and stand out as prominent agricultural and cultural symbols deeply connected to the region’s heritage and tourism.

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land. 

FASTFACT

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land.

These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April.

This harvest yields around 20,000 tolas of Taif rose oil. Producing a single tola requires approximately 12,000 roses, which are picked manually at dawn and distilled within 24 hours to preserve the purity and quality of the scent before reaching the market.