NEOM McLaren Formula E Team unveil world’s first generative AI-designed livery in motorsport

1 / 4
CEO McLaren Racing Zak Brown, driver Jake Hughes, Sundus Baroom, Omar Almoalim and Feras Shami of NEOM, driver Rene Rast, back, and MD/Team Principal McLaren Racing Ian James. (Supplied)
2 / 4
NEOM McLaren Formula E Team drivers Jake Hughes and Rene Rast. (Supplied)
3 / 4
The NEOM McLaren Formula E Team car featuring the AI-generated livery. (Supplied)
4 / 4
The NEOM McLaren Formula E Team car featuring the AI-generated livery. (Supplied)
Short Url
Updated 26 July 2023
Follow

NEOM McLaren Formula E Team unveil world’s first generative AI-designed livery in motorsport

  • Collaboration lauded by CEOs of 2 organizations involved in project 
  • Artwork will appear on race cars at London E-Prix as part of 60th anniversary celebrations
  • Design inspired by visions of the future provided by members of graduate program, team’s drivers

NEOM: The NEOM McLaren Formula E Team has unveiled the world’s first motorsport livery designed using generative artificial intelligence, to celebrate McLaren Racing’s 60th anniversary year at this weekend’s London E-Prix.

The livery, which is a collaboration between NEOM and McLaren Racing, features artwork built on visions of the future provided by drivers Rene Rast and Jake Hughes, as well as four members of NEOM’s Graduate Development Program.

Each contributor provided a personal vision, and the results were combined in an end-to-end AI process to produce the livery.

The visions were processed by a text AI to create a series of prompts, and these were used to produce an individual artwork for each vision using text-to-image AI.

The six visuals were combined into one artwork using image-to-image AI, before being enhanced to create the high-resolution graphics that McLaren Racing designers mapped onto the car.

The young Saudi NEOM graduates, central to the design process, will join the NEOM McLaren Electric Talent Programme later this year on a 12-month development program with the team. It is part of an ongoing initiative that will welcome a number of Saudi graduates to the team over the next few years, with the aim of developing Saudi talent through experience within a world-renowned high-performance organization.

Nadhmi Al-Nasr, CEO of NEOM, said: “The NEOM McLaren Formula E Team partnership supports various NEOM commitments, from driving sustainable solutions and nurturing Saudi talent through development opportunities, to delivering new technology to the world.

“We have leveraged creative and innovative technology to create the AI-generated livery to celebrate a milestone in McLaren’s history through visions of the future.”

Zak Brown, CEO of McLaren Racing, said: “We are delighted to work with NEOM on the creation of the first AI-designed livery in motorsport.

“When the car takes its place on the grid in London this weekend, it will mark a key moment in celebration of McLaren Racing’s 60th anniversary. McLaren has a long history of innovation in motorsport and beyond, so as we celebrate our past, it’s just as important to look to the future and continue to break new ground.”

The NEOM McLaren Electric Racing partnership brings together two organizations committed to creating a better future, and supports NEOM’s aspirations to be a global leader of sports technology and innovation through collaborations on and off the track.


Real Madrid victory in Super Cup semi-final sets up fourth consecutive El Clásico in Saudi Arabia

Updated 09 January 2026
Follow

Real Madrid victory in Super Cup semi-final sets up fourth consecutive El Clásico in Saudi Arabia

  • Early Valverde rocket set the tone for a physical encounter in front of a packed Al-Inma Stadium
  • 55,651 fans attended the match, topping Barcelona-Athletic Bilbao’s crowd by more than 5,000

JEDDAH: While Wednesday saw a sea of blue and red take over Al-Inma Stadium, Thursday belonged almost entirely to the colour white. The second semi-final of the 2026 Spanish Super Cup pitted Madrid Derby rivals Real Madrid and Atlético Madrid against each other in a fiercely contested encounter that ignited within the opening two minutes and ended with a 2-1 victory to Real Madrid.

In the first minute of the game, Real Madrid won a free kick from a position that appeared harmless, but Federico Valverde had other ideas. The Uruguayan unleashed a thunderous long-range strike that flew into the net, sending the stadium into raptures almost immediately.

Despite the early breakthrough, Real Madrid did not dominate proceedings. Atlético controlled much of the shot count, pushing relentlessly as they attempted to overcome the forged “home” advantage enjoyed by their city rivals in Jeddah.

That advantage was not driven solely by Saudi supporters. Ahead of kick-off, official broadcaster Thmanyah Sports got hold of a Real Madrid fan from Iraq who praised the organisation of the event and thanked Saudi Arabia for providing fans from across the region the opportunity to watch their team live.

Atlético didn’t plan on sending those fans home with a smile. They forced Thibaut Courtois into action on multiple occasions, with his save from a corner mid-way into the first half proving key in preserving Real’s lead.

Real did get close to doubling their advantage in the 27th minute when Rodrygo found himself through on goal, executing a trademark Ronaldo chop to beat his marker before being denied by Jan Oblak.

Atlético resumed their push after the break. In the 49th minute, they looked to find Julián Álvarez with a dangerous cross, but Antonio Rüdiger reacted sharply to step in and clear.

Once again, it was Real Madrid’s individual quality that made the difference. Valverde split the defence with a perfectly weighted through ball, releasing Rodrygo, who calmly slotted past Oblak in the 55th minute.

Atlético responded with increased vigour almost immediately. A slick move down the right flank culminated in a cross from Giuliano Simeone, which Alexander Sørloth powered home beyond Raúl Asencio in the 58th minute to bring the contest back to life.

As Atlético pushed for an equaliser, the Real Madrid fans rallied behind their team with chants familiar to Jeddah. Borrowing from one of Al-Ahli’s most popular anthems — one that engulfed Middle Eastern football in recent years — the crowd sang in unison: “For Real we came, from every city.”

Atlético were not fazed, as they came agonisingly close to levelling soon after. Antoine Griezmann produced a spectacular overhead kick from close range, only for Courtois to make another vital save. Moments later, Marcos Llorente broke through on the right once more, but his effort drifted wide.

Llorente continued to threaten, curling another attempt — this time from outside the box — but once again failed to find the target as Atlético searched desperately for a way back into the game.

Ultimately, Real Madrid managed to emerge unscathed, as they held on for the 2-1 victory.

Sunday will see the Al-Inma Stadium host once again, as Barcelona and Real Madrid face off in the fourth consecutive El Clásico Spanish Super Cup final in Saudi Arabia. Barcelona won the first encounter in 2023, followed by a 4-1 victory by Real in 2024, before Barcelona rallied to a 5-2 victory in the 2025 edition.