NEOM McLaren Formula E Team unveil world’s first generative AI-designed livery in motorsport

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CEO McLaren Racing Zak Brown, driver Jake Hughes, Sundus Baroom, Omar Almoalim and Feras Shami of NEOM, driver Rene Rast, back, and MD/Team Principal McLaren Racing Ian James. (Supplied)
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NEOM McLaren Formula E Team drivers Jake Hughes and Rene Rast. (Supplied)
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The NEOM McLaren Formula E Team car featuring the AI-generated livery. (Supplied)
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The NEOM McLaren Formula E Team car featuring the AI-generated livery. (Supplied)
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Updated 26 July 2023
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NEOM McLaren Formula E Team unveil world’s first generative AI-designed livery in motorsport

  • Collaboration lauded by CEOs of 2 organizations involved in project 
  • Artwork will appear on race cars at London E-Prix as part of 60th anniversary celebrations
  • Design inspired by visions of the future provided by members of graduate program, team’s drivers

NEOM: The NEOM McLaren Formula E Team has unveiled the world’s first motorsport livery designed using generative artificial intelligence, to celebrate McLaren Racing’s 60th anniversary year at this weekend’s London E-Prix.

The livery, which is a collaboration between NEOM and McLaren Racing, features artwork built on visions of the future provided by drivers Rene Rast and Jake Hughes, as well as four members of NEOM’s Graduate Development Program.

Each contributor provided a personal vision, and the results were combined in an end-to-end AI process to produce the livery.

The visions were processed by a text AI to create a series of prompts, and these were used to produce an individual artwork for each vision using text-to-image AI.

The six visuals were combined into one artwork using image-to-image AI, before being enhanced to create the high-resolution graphics that McLaren Racing designers mapped onto the car.

The young Saudi NEOM graduates, central to the design process, will join the NEOM McLaren Electric Talent Programme later this year on a 12-month development program with the team. It is part of an ongoing initiative that will welcome a number of Saudi graduates to the team over the next few years, with the aim of developing Saudi talent through experience within a world-renowned high-performance organization.

Nadhmi Al-Nasr, CEO of NEOM, said: “The NEOM McLaren Formula E Team partnership supports various NEOM commitments, from driving sustainable solutions and nurturing Saudi talent through development opportunities, to delivering new technology to the world.

“We have leveraged creative and innovative technology to create the AI-generated livery to celebrate a milestone in McLaren’s history through visions of the future.”

Zak Brown, CEO of McLaren Racing, said: “We are delighted to work with NEOM on the creation of the first AI-designed livery in motorsport.

“When the car takes its place on the grid in London this weekend, it will mark a key moment in celebration of McLaren Racing’s 60th anniversary. McLaren has a long history of innovation in motorsport and beyond, so as we celebrate our past, it’s just as important to look to the future and continue to break new ground.”

The NEOM McLaren Electric Racing partnership brings together two organizations committed to creating a better future, and supports NEOM’s aspirations to be a global leader of sports technology and innovation through collaborations on and off the track.


Memphis Grizzlies rally, nip Spurs on late block

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Memphis Grizzlies rally, nip Spurs on late block

  • Luka ​Doncic and ‌LeBron James both scored 30 points as Los Angeles won in New Orleans 111-103 to win their third straight
  • Darius Garland posted 29 points and six assists as Cleveland won in Indianapolis, sending Indiana to their franchise-record 13th consecutive loss

NEW YORK: Cam Spencer scored 13 of his 21 points in the fourth quarter and Santi Aldama blocked a potential game-winning shot by De’Aaron Fox with 5.2 seconds remaining to lift the Memphis Grizzlies to a 106-105 victory over the visiting San Antonio Spurs on Tuesday night.

Spencer gave the Grizzlies the lead with 37.3 seconds to go on a baseline jumper. A minute earlier, ​he had connected on a 3-pointer to trim San Antonio’s lead to 105-104. Jaren Jackson Jr. matched Spencer with 21 points and had nine rebounds. Jock Landale contributed 19 points and nine boards and Vince Williams Jr., returning from a lengthy injury absence, finished with 15 points, six rebounds and five assists.

Victor Wembanyama came off the bench to lead the Spurs with 30 points. Julian Champagnie added 23 points and eight rebounds and Stephon Castle had 15 points and eight boards before fouling out with 3:13 to go.

The Grizzlies played without starters Ja Morant, Cedric Coward and Zach Edey. Morant missed his second straight game with a right calf contusion and his 18th game overall of the team’s 36 contests because ‌of a variety ‌of injuries. Coward sprained his left ankle in Sunday’s loss at the Lakers.

Lakers 111 Pelicans ⁠103

Luka ​Doncic and ‌LeBron James both scored 30 points as Los Angeles won in New Orleans to win their third straight. Doncic also had 10 assists while James had eight boards and eight assists.

Doncic had 11 first-quarter points and 16 at the half despite missing all six of his 3-point shots. Deandre Ayton paired 18 points with 11 rebounds as the Lakers opened the fourth on a 9-0 run to take control of the game.

Trey Murphy III had a career-high 42 points for New Orleans, who frittered away a position of strength to suffer their eighth successive defeat. Zion Williamson added 15 points and Derik Queen posted 10 points, ⁠13 rebounds and eight assists.

Cavaliers 120 Pacers 116

Darius Garland posted 29 points and six assists as Cleveland won in Indianapolis, sending Indiana to their franchise-record 13th consecutive loss.

Evan ‌Mobley had 20 points and Jarrett Allen finished with 19 points ‍and 12 rebounds for the Cavaliers, who have won four ‍of their last five. Sam Merrill also scored 19. Cleveland won despite resting Donovan Mitchell, the NBA’s fourth-leading scorer at ‍29.8 points per game, and losing Dean Wade after eight minutes when he re-injured his left knee.

Pascal Siakam led Indiana with 22 points, Jay Huff scored 20 and Johnny Furphy had nine points and 11 rebounds. The Pacers’ most recent win was Dec. 8 over the Sacramento Kings. Indiana, which had lost 12 consecutive games four prior times since joining the NBA in 1976, owns the worst ​home record in the league at 5-15.

Timberwolves 122 Heat 94

Anthony Edwards scored 26 points in 29 minutes, and Minnesota cruised to a win over Miami in Minneapolis.

Jaden Daniels added 19 points on 7-for-15 shooting ⁠for Minnesota, which won its third game in a row. Julius Randle (15 points, 11 rebounds) and Rudy Gobert (13 points, 17 rebounds) each registered double-doubles, and Naz Reid scored 14 points off the bench.

Norman Powell. Bam Adebayo and Kel’el Ware grabbed 11 rebounds apiece. One bright spot for the Heat was the return of Tyler Herro, who played for the first time since Dec. 9. He showed no signs of a right big toe injury as he finished with 17 points and nine rebounds in 29 minutes off the bench.

Wizards 120 Magic 112

CJ McCollum scored 27 points and Alex Sarr added 23 to go along with eight rebounds, fueling host Washington past Orlando. Justin Champagnie had 17 points off the bench for Washington, who made 31 of 33 shots from the free- throw line.

Bilal Coulibaly recorded 14 points, eight rebounds and five steals for the Wizards, who have won five of their last seven.

Orlando rookie Jase Richardson scored a career-high 20 points on 7-of-12 shooting from the floor. Desmond Bane scored ‌15 points, Paolo Banchero had 14 and Tristan da Silva added 13 for the Magic, who committed 19 turnovers that led to 29 points by Washington. The Magic whittled a 26-point deficit down to two late in the game, but a 10-2 Wizards run sealed ‌their victory.