Gamers8: The Land of Heroes welcomes adidas as merchandise sponsor of the season

(SEF)
Updated 13 July 2023
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Gamers8: The Land of Heroes welcomes adidas as merchandise sponsor of the season

  • Partnership includes co-branded merchandise at the world’s biggest gaming and esports festival

RIYADH: Gamers8: The Land of Heroes, the world’s biggest gaming and esports festival, has unveiled that adidas is the official merchandise sponsor of the season.

At Boulevard Riyadh City, adidas and Gamers8: The Land of Heroes will co-brand and customize merchandise for esports teams taking part in the summer season. The sports firm will also have an activation booth on site, offering festival goers personalized designs from their Makerlab initiative, created in 2016 to inspire, empower, and connect the brand’s creators through the platform of community powered workshops.

Organized by the Saudi Esports Federation from July 6 until Aug. 31, Gamers8: The Land of Heroes features 15 elite esports tournaments from 12 top titles, complemented by live music from star acts and a multitude of activities and attractions.

Ahmed Albishri, deputy CEO at the SEF, said recently: “Gamers8: The Land of Heroes attracts the biggest names from gaming and esports, so it is befitting to have the biggest brands from sport and culture partner on our summer season. adidas is an organization that explores the original style of all it works with — be they sports stars, musicians, artists, designers, or cultural icons.

“We look forward to working closely together as we bring their creative vision combining Gamers8: The Land of Heroes to gamers in Saudi Arabia, the region and across the globe.”

Bilal Fares, general manager MENA, adidas, said: “We are delighted to announce that adidas has entered this partnership with Gamers 8, a leading force in the world of esports and gaming. This collaboration marks an exciting venture where adidas will bring its innovative designs and expertise to create co-branded merchandise for the gaming community during this festival.

“Together, we aim to enhance the gaming experience that not only reflects the unique style of gamers but also elevates their performance on the virtual battleground. This partnership represents adidas’ commitment to embracing new avenues of sports and entertainment, catering to the ever-growing global gaming community.”

Gamers8: The Land of Heroes has a prize pool of $45 million — triple that of Gamers8 last year. The festival concludes with the Next World Forum, a gaming and esports event at the Four Seasons Hotel Riyadh in Kingdom Center on Aug. 30 and 31, that brings together sector leaders and experts from around the world.


Guardiola hails Man City’s ‘massive’ win over Newcastle

Updated 22 February 2026
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Guardiola hails Man City’s ‘massive’ win over Newcastle

  • Guardiola’s second-placed side closed the gap on leaders Arsenal to just two points with their tense victory at the Etihad Stadium

MANCHESTER, United Kingdom: Pep Guardiola labelled Manchester City’s 2-1 win over Newcastle on Saturday as a “massive” moment in the Premier League title race.
Guardiola’s second-placed side closed the gap on leaders Arsenal to just two points with their tense victory at the Etihad Stadium.
Nico O’Reilly put City ahead in the first half and restored the lead before half-time after Lewis Hall had equalized.
City weren’t at their best in the second half, but they held on to pile pressure on spluttering Arsenal, who travel to Tottenham for the north London derby on Sunday.
Guardiola knew it was essential to make Arsenal sweat.
“Massive. Newcastle is an incredible team, awesome in physicality and speed they have up front. Physicality in the middle. Really tough but the team was unbelievable,” he said.
“It’s coming in best part of the season. Every single game will be similar to today.”
After finishing without a trophy last season, City are back in the hunt for the seventh English title of Guardiola’s reign.
They will have a game in hand on Arsenal after this weekend and are guaranteed to win the title if they win their last 11 league matches.
Guardiola has embarked on an expensive overhaul of City’s squad in the last 12 months, shedding aging stars like Kevin De Bruyne, Ederson and Kyle Walker and bringing in the likes of Marc Guehi, Antoine Semenyo and Rayan Cherki.
The Spaniard is well aware that his new generation largely lacks the experience of winning under the pressure of a title race, which made their gritty success against Newcastle even more meaningful.
“70 percent of the players have never been in that situation, and I don’t play. So we have to live it, they know that every game will be like this,” he said.
“Especially at home, with five home games left. Today was the best crowd of the year, it was unbelievable with our people, really proud to be manager of these incredible people and fans.
“Of course in terms of points it’s important, but we have to improve to have chance to compete until the end. Now we deserve three more days off. Then another battle in Leeds.”
Guardiola singled out O’Reilly for praise after the young England midfielder’s pair of clinical finishes showed he won’t be affected by the strain of chasing Arsenal.
“Nico give us in the middle that physicality that we need. He now plays in his position,” he said.
“He has always played that, he is so complete and so young. I am really pleased the academy produced these incredible players, Nico, Phil (Foden), Rico (Lewis).”