GMG to bring JD Sports to the Middle East

Régis Schultz, CEO of JD Sports, left, and Mohammed A. Baker, deputy chairman and CEO of GMG, at the signing of the franchise agreement. (Supplied)
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Updated 05 July 2023
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GMG to bring JD Sports to the Middle East

GMG, a global well-being company operating leading brands across sport, everyday goods, health and beauty, properties, and logistics sectors, and JD Sports Fashion Plc (JD or JD Sports), the leading global sports fashion retailer recently announced the signing of JD’s first franchise agreement. With the signing, GMG has set the stage for JD Sports to enter the Middle East market. 

The deal is a significant milestone in the delivery of JD’s global growth strategy announced by Régis Schultz, chief executive officer of JD, at the company’s Capital Markets Event in February this year. The partnership will enable JD to deliver on the rollout of its “JD Brand First” strategy and is a pivotal move in the continued expansion into under penetrated markets.

Under the terms of the 10-year agreement, GMG will open around 50 stores under the JD fascia by 2028, with a focus on locations in the United Arab Emirates, Saudi Arabia, Kuwait and Egypt. This is a meaningful contributor to JD’s plans to open between 200 and 300 new stores each year over the next five years.

GMG is recognized as a leading advocate for promoting a vibrant sporting and active lifestyle throughout the Middle East. It is supported by a diversified portfolio of more than 500 GMG Sports stores across seven concepts, including Sun & Sand Sports, its global flagship brand and homegrown concept. With an unparalleled understanding of the consumer in the Middle East, GMG is perfectly positioned to introduce the JD brand to the region, which is home to some of the world’s most innovative and best-in-class shopping experiences. 

A heightened focus on health and wellness, as a result of the COVID-19 pandemic, has driven strong growth in the athletic leisure market in the Middle East. Consumers increasingly recognize the additional value provided by the latest styles, or sportswear with advanced properties that will improve performance, with a recent report by Data Bridge predicting that the sports apparel market in the region could reach a value of $23190.43 million by 2029, at a CAGR of 4.8 percent.  

Strong brand partnerships are in the DNA of both JD and GMG, and the deal will provide a substantial opportunity for JD to showcase its unique multi-brand, omnichannel proposition.”

Régis Schultz, CEO of JD Sports, said: “We are very pleased to be delivering this historic deal, the first franchise agreement JD has entered, in partnership with GMG.”

Mohammed A. Baker, deputy chairman and CEO of GMG, said: “We are starting a new chapter in the sports retail landscape by acquiring the franchise rights for the GCC region and Egypt for JD Sports.” 

“By leveraging our respective strengths and expertise, we aim to revolutionize the sports retail sector, offering a diverse range of high-quality products, exceptional customer service, and innovative shopping experiences. This alliance is a testament to our commitment to enhancing the lives of consumers in the region, as we embark on a journey to provide them with unmatched choices and empower their active lifestyles.”

Building on its solid 45-year legacy as a consumer-centric trusted partner for growth and innovation, GMG has helped introduce more than 120 brands in the markets of the Middle East, North Africa, and Asia, thereby forging long-term relationships with many prestigious international brands. 

Fundamentally a growth company, GMG’s long-term global ambitions are reflected in its ongoing journey to expand its portfolio and double its global workforce by 2025 across its markets.


DeveGO25: Social Development Bank signs 51 agreements to support startups, productive families

Updated 25 December 2025
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DeveGO25: Social Development Bank signs 51 agreements to support startups, productive families

The Social Development Bank has announced the signing of 51 agreements covering the establishment of financing portfolios, as well as local and international cooperation partnerships, on the sidelines of the Entrepreneurship and Modern Business Practices Forum, known as DeveGO25. This milestone reinforces the bank’s growing role in building an integrated entrepreneurial ecosystem and expanding its developmental impact through financial and nonfinancial solutions tailored to the needs of entrepreneurs, startups, micro and small enterprises, freelancers, and productive families, in line with the economic transformation of the Kingdom under Saudi Vision 2030.

The announcement was made during the second edition of the forum, which witnessed the signing of a package of specialized financing portfolios. Most notably, this included a joint financing portfolio with Arab National Bank valued at SR100 million ($26.6 million) to support entrepreneurs’ projects, alongside a financing portfolio with the Council of Foundations, valued at SR50 million to enhance the sustainability of nonprofit organizations.

The SDB also signed a number of corporate social responsibility financing portfolios with Al-Ghuwairi Charity Foundation to support community initiatives, as well as with ACWA Power to help entrepreneurs and innovators in the energy sector, in addition to Fakeeh Care Group to support startups in the healthcare sector.

Furthermore, financing portfolios were signed to support freelancers and entrepreneurs in partnership with Naylah Finance, Al-Yusr Leasing and Financing, Al-Jabr Financing, and J-B Financial Solutions. These financing portfolios reflect the bank’s accelerating direction toward diversifying support solutions and developing innovative financing channels capable of accommodating the needs of entrepreneurial segments across all regions of the Kingdom.

As part of its international partnerships, the bank strengthened its presence within global entrepreneurial networks through the signing of agreements with leading international entities. It partnered with Alibaba for a Saudi–Chinese initiative aimed at supporting the international market access of Saudi startups and productive families through specialized training and capacity-building programs, as well as linking them with potential clients and partners in China. In addition, SDB partnered with Incofin to cooperate on financing programs for small and emerging enterprises, while exchanging expertise in the areas of investments, joint funds, sustainable finance, and financing guarantees. Furthermore, the SDB entered a partnership with Riversands to exchange knowledge and expertise in investment programs and nonfinancial services dedicated to entrepreneurs, small enterprises, and co-working spaces. 

In support of entrepreneurs and small enterprises, the bank signed cooperation agreements with the Royal Commission for Jubail and Yanbu, Qassim Chamber, Al-Qurayyat Chamber, and Riyadh Chamber, to finance startups and small enterprises, enhancing beneficiary capabilities through training and capacity-building programs, and creating more than 500 sustainable jobs for citizens. These efforts contribute to strengthening the role of such enterprises in the national economy. In addition, a tripartite agreement was signed with the Sports Investment Forum and the Council of Saudi Chambers to support enterprises and strengthen the investment ecosystem in the sports sector.

In the area of supporting productive families and freelancers, the SDB signed agreements with a range of entities, including the King Salman Charity Housing Association, the Heritage Commission, the Hail Region Development Authority, the Saudi Geological Survey, and Last Mile Information Technology (Thrive), to implement programs and initiatives aimed at supporting productive families and encouraging self-employment.

The agreements also included innovative partnerships with digital platforms such as The Chefs, Cloud Chefs, and HungerStation, to provide innovative digital sales channels that contribute to strengthening freelance work and, in turn, the local economy. In addition, the SDB collaborated with Hala Payments and STC Bank to launch financing cards for freelancers. 

As part of efforts to enhance market access, the bank signed eight agreements with the Ministry of Islamic Affairs, Riyadh Municipality, King Salman Social Center, Zain Telecom, the Small and Medium Enterprises Bank, Ministry of Interior Clubs, Saudi Railways Company and NADEC, aimed at establishing permanent sales outlets within their premises. This initiative contributes to creating sustainable marketing channels that enhance the ability of productive families to increase their income and transition their projects into more structured and resilient business models.

The agreements also included strategic partnerships with government entities and national institutions serving diverse objectives. A cooperation agreement with the Authority for the Care of Persons with Disabilities will empower beneficiaries through the “Kanaf” financing product and specialized training programs, while a collaboration with the Ministry of Municipalities and Housing (Developmental Housing Agency) will enable nonprofit organizations to manage productive families’ portfolios. Partnerships with Albilad Bank and NEO Digital Banking will promote a culture of savings.

The forum also witnessed a significant expansion of the SDB’s “education product,” through the signing of agreements with national universities and institutes to enable students to continue their education with the help of accessible financing solutions. These agreements included Northern Border University, Effat University, King Abdulaziz University, Qassim University, Imam Muhammad ibn Saud Islamic University, Institute of Public Administration, University of Business and Technology, Arab Open University, Resal Company, Saa’i Endowment Foundation, and Gulf Training Company.