#TwitterDown as Elon Musk imposes daily limits on reading tweets

Thousands of people logged complaints about problems accessing Twitter on Saturday, July 1, 2023, after owner Elon Musk limited most users to viewing 600 tweets a day, restrictions he described as an attempt to prevent unauthorized scraping of potentially valuable data from the site. (AP)
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Updated 01 July 2023
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#TwitterDown as Elon Musk imposes daily limits on reading tweets

  • The restrictions could result in users being locked out of Twitter
  • #TwitterDown hashtag was trending in some parts of the world

SAN FRANCISCO: Thousands of people logged complaints about problems accessing Twitter on Saturday after owner Elon Musk limited most users to viewing 600 tweets a day — restrictions he described as an attempt to prevent unauthorized scraping of potentially valuable data from the site.
The crackdown began to have ripple effects early Saturday, causing more than 7,500 people at one point to report problems using the social media service, based on complaints registered on Downdetector, a website that tracks online outages.

Although that’s a relatively small number of Twitter’s more than 200 million worldwide users, the trouble was widespread enough to cause the #TwitterDown hashtag to trend in some parts of the world.
The service disruptions cropped up a day after Twitter began requiring people to log on to the service in order to view tweets and profiles — a change in its longtime practice to allow all comers to peruse the chatter on what Musk has frequently touted as the world’s digital town square since buying it for $44 billion last year.
In a Friday tweet, Musk described the new restrictions as a temporary measure that was taken because “we were getting data pillaged so much that it was degrading service for normal users!” Musk elaborated on the measures in a Saturday tweet that announced unverified accounts will temporarily be limited to reading 600 posts per day while verified accounts will be able to scroll through up to 6,000 posts per day.
The restrictions could result in users being locked out of Twitter for the day after scrolling through several hundred tweets.
The higher threshold allowed on verified accounts is part of an $8 per month subscription service that Musk rolled out earlier this year in an effort to boost Twitter revenue that has fallen sharply since he took over the company and laid off roughly three-fourths of the workforce to cuts costs and stave off bankruptcy.
Advertisers have since curbed their spending on Twitter, partly because of changes that have allowed more sometimes hateful and prickly content that offends a wider part of the service’s audience. Musk recently hired longtime NBC Universal executive Linda Yaccarino to become Twitter’s CEO in an effort to win back advertisers.
An Associated Press inquiry about Saturday’s access problems triggered a crude automated reply that Twitter sends to most press inquiries without addressing the question.


Meta to charge Arab advertisers extra fee for reaching European audiences

Updated 11 March 2026
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Meta to charge Arab advertisers extra fee for reaching European audiences

  • US tech giant told advertisers it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms to offset digital service taxes
  • Charges are determined by where the audience is located, not where the advertiser is based

LONDON: Meta will from July 1 impose location-based surcharges on advertisers targeting audiences in six European countries, a move that will directly affect Arab businesses that run campaigns across the continent.

The US tech giant announced it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms, including Facebook, Instagram and WhatsApp, to offset digital service taxes imposed by individual governments.

Crucially, the charges are determined by where the audience is located, not where the advertiser is based.

That means Saudi, Emirati, Egyptian or other Arab companies paying to reach consumers in the UK, France or Italy will face the additional costs regardless of their own country’s tax arrangements with Meta.

Fees will apply at 2 percent for ads reaching UK audiences, 3 percent for France, Italy and Spain, and 5 percent for Austria and Turkiye.

“If you deliver $100 in ads to Italy, where there is a 3% location fee, you will be charged $100 (ad delivery), plus $3 (location fee), for $103 total,” the company wrote in an email to an advertiser initially reported by Bloomberg. “Note that any applicable VAT will be calculated on top of the total amount.”

The taxes have been introduced at different points, starting with France in 2019, though not the EU as a bloc.

Many tech companies report substantial sales in Europe and millions of users but pay minimal tax on profits. The goal is to claw back locally derived economic value, Bloomberg reported.

The move follows similar decisions by Google and Amazon, which have also begun passing European digital tax costs on to advertisers.

For Arab brands with growing European footprints, particularly in fashion, travel, hospitality and media, the new fees add another layer of cost to campaigns already subject to currency and targeting complexities.

Digital services taxes, levied as a percentage of revenues earned by major tech platforms in individual countries, have drawn criticism from Washington, which argues they unfairly target US companies.

Meta has been reached for comments.