Fashion e-tailer SHEIN launches Saudi Arabia-focused reality show

Host Sara Khonkar (R) will team up with influencers including Noha Nabil (L) and Nouf Nabil (M). (Supplied)
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Updated 22 June 2023
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Fashion e-tailer SHEIN launches Saudi Arabia-focused reality show

DUBAI: International fashion e-tailer SHEIN is launching its first-ever reality show — and it is set in Saudi Arabia. 

“SHEIN Travel Diaries” is the result of a partnership between Rotana Media Group, the Saudi Tourism Authority and Warner Bros. Discovery and will premiere at 8 p.m. on June 24 on SHEIN’s official YouTube channel and the Rotana Khaleejia YouTube channel.




Noha Nabil, Sara Khonkar and Nouf Nabil. (Supplied)

Taking place across five episodes, the show will take viewers on a journey across Saudi Arabia’s diverse landscape and cultural heritage, with stops at iconic restaurants and other landmarks along the way. 

Influencers from across the region will showcase looks from the SHEIN Summer collection during the show. 

Host Sara Khonkar will team up with influencers including Aliona & Yazan, Noha Nabil, Nouf Nabil, Rakan, Nawaf Suliman, Shahd Naser and Lana Aqeel as they explore Riyadh and Jeddah and the surrounding areas. 




“SHEIN Travel Diaries” will premiere at 8 p.m. on June 24. (Supplied)

The influencers will explore tourist attractions and be updated on the progress of various Saudi Vision 2023 projects all while battling it out to win gift cards that will be distributed at random to viewers who tune in live on SHEIN’s social media channels and answer the challenges correctly.

According to SHEIN, “each episode will also delve into the progress and much-anticipated upcoming projects across the Kingdom, where influencers will discuss the development of tourism and entertainment, progressive policies put in place to champion sustainability and women empowerment, and the improvement of urban infrastructure over the years.”

Meanwhile, the e-tailer launched a bricks-and-mortar shopping experience in Saudi Arabia in June. 

From June 1-20, shoppers at Al-Nakheel Mall in Riyadh were able to shop labels including Dazy, known for its Korean-style fashion; Luvlette; and SHEGLAM.


Millie Bobby Brown stars in new advert for Yas Island in Abu Dhabi

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Millie Bobby Brown stars in new advert for Yas Island in Abu Dhabi

DUBAI: British actress Millie Bobby Brown is starring in a new advert for entertainment destination Yas Island in Abu Dhabi.

With a nod to “Stranger Things,” Brown is seen buckling into Formula Rossa, the world’s fastest rollercoaster alongside her husband Jake Bongiovi.

Moments before launch, she asks him about the speed, and when he replies “240 km an hour,” she makes a quick exit. The advert continues with lights flickering and Brown and other characters glitching with effects reminiscent of the hit Netflix series.

Created by the Duffer Brothers, “Stranger Things” debuted in 2016 and quickly became one of Netflix’s most popular series, with its fourth season amassing more than 140.7 million views globally.

The series has garnered over 70 awards worldwide, including Emmys and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series.

Brown was announced as a brand ambassador for Yas Island in November.

The Netflix show’s final season five is being released in stages. The first four episodes streamed on Nov. 26, and will be followed by three on Dec. 25, and the finale on New Year’s Eve.

In her first promotional clip for Yas Island, she is seen back in the Byers’ living room, made famous on the show, framed by the glow of the iconic alphabet wall that is a key element of the “Stranger Things” storyline.

In the video, she jokes about taking a holiday after five seasons of the show as the lights begin to flicker, illuminating one by one until they spell out “YAS.”

Brown is the latest celebrity to take on a role with Yas Island, following Ryan Reynolds, Kevin Hart and Jason Momoa, who were all “Chief Island Officers.”

The actors starred in a series of amusing adverts for the entertainment destination, including Reynolds appearing to skydive over Abu Dhabi.