Meta faces fresh round of criticism over gender-biased job ads algorithm

To uncover the extent of the discriminatory error and assess which job categories were most affected, Global Witness conducted tests in various countries. (AFP/File)
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Updated 12 June 2023
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Meta faces fresh round of criticism over gender-biased job ads algorithm

  • Research from Global Witness says that company’s failure to address issue may exacerbate societal problems
  • Similar controversies in the past over exclusion of users based on age, gender, race

LONDON: Meta on Monday found itself facing a new wave of criticism over its allegedly gender-biased algorithm for targeting users with job advertisements. The controversy comes years after the company promised to address the issue in various regions.

According to CNN, the claims stem from research conducted by international nonprofit nongovernmental organization Global Witness, which suggests that Facebook’s ad platform often targets users with job postings based on historical gender stereotypes.

Global Witness accuses Meta’s algorithm of showing women fewer ads for traditionally male-dominated fields, like engineering and construction, while also presenting men with fewer ads for traditionally female-dominated occupations, such as nursing and teaching. 

Naomi Hirst, who leads Global Witness’ campaign strategy on digital threats to democracy, expressed concern that Facebook might be “exacerbating the biases that we live with in society and actually marring opportunities for progress and equity in the workplace.”

Meta has been accused of perpetuating global gender discrimination after failing to fulfill its 2019 pledges to implement changes to prevent biased delivery of housing, credit, and employment ads based on protected characteristics like gender and race.

Experts argue that this algorithmic inefficiency may cause both women and men to miss out on potential job opportunities for which they are qualified, simply due to their gender, which could worsen existing workplace inequalities and pay disparities.

Linde Bryk, head of strategic litigation at Bureau Clara Wichmann, said: “You cannot escape big tech anymore, it’s here to stay and we have to see how it impacts women’s rights and the rights of minority groups.

“It's too easy, as a corporation, to just hide behind the algorithm, but if you put something on the market... you should also be able to control it.”

To uncover the extent of the discriminatory error and assess which job categories were most affected, Global Witness conducted tests in various countries. 

Although the degree of gender imbalance in job ad targeting varied by country, the findings showed a consistent pattern: Women were more frequently shown ads for nursery teacher and psychologist positions, while men were primarily shown ads for pilot and mechanic roles.

Meta did not specifically address the Global Witness findings but issued a statement saying it applied “targeting restrictions to advertisers when setting up campaigns for employment, as well as housing and credit ads, and we offer transparency about these ads in our Ad Library.”

It added: “We do not allow advertisers to target these ads based on gender, and we continue to work with stakeholders and experts across academia, human rights groups and other disciplines on the best ways to study and address algorithmic fairness.”

Global Witness, alongside nonprofits Bureau Clara Wichmann and Fondation des Femmes, on Monday filed complaints against Meta with human rights agencies and data protection authorities in France and the Netherlands. The groups are calling for an investigation into whether Meta’s practices violate the countries’ human rights or data protection laws.

If found guilty, Meta could face fines, sanctions, or pressure to make further changes to its product.

This is not the first time Meta has faced such controversy, as Facebook was hit with five discrimination lawsuits and charges between November 2016 and September 2018, alleging that the company’s ad systems excluded certain individuals from seeing housing, employment, and credit ads based on their age, gender, or race.


Over 300 million children a year face sexual abuse online: study

Updated 59 min 17 sec ago
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Over 300 million children a year face sexual abuse online: study

  • One in eight of the world’s children have been victims of non-consensual taking, sharing and exposure to sexual images and video
  • Grim trend on the rise with US worst offender, University of Edinburgh’s researchers says

LONDON: More than 300 million children a year are victims of online sexual exploitation and abuse, according to the first global estimate of the scale of the problem published on Monday.
Researchers at the University of Edinburgh found that one in eight of the world’s children have been victims of non-consensual taking, sharing and exposure to sexual images and video in the past 12 months.
That amounts to about 302 million young people, said the university’s Childlight Global Child Safety Institute, which carried out the study.
There have been a similar number of cases of solicitation, such as unwanted sexting and requests for sexual acts by adults and other youths, according to the report.
Offences range from so-called sextortion, where predators demand money from victims to keep images private, to the abuse of AI technology to create deepfake videos and pictures.
The problem is worldwide but the research suggests the United States is a particularly high-risk area, with one in nine men there admitting to online offending against children at some point.
“Child abuse material is so prevalent that files are on average reported to watchdog and policing organizations once every second,” said Childlight chief executive Paul Stanfield.
“This is a global health pandemic that has remained hidden for far too long. It occurs in every country, it’s growing exponentially, and it requires a global response,” he added.
The report comes after UK police warned last month about criminal gangs in West Africa and Southeast Asia targeting British teenagers in sextortion scams online.
Cases — particularly against teenage boys — are soaring worldwide, according to non-governmental organizations and police.
Britain’s National Crime Agency (NCA) issued an alert to hundreds of thousands of teachers telling them to be aware of the threat their pupils might face.
The scammers often pose as another young person, making contact on social media before moving to encrypted messaging apps and encouraging the victim to share intimate images.
They often make their blackmail demands within an hour of making contact and are motivated by extorting as much money as possible rather than sexual gratification, the NCA said.


Media watchdog files ICC case over journalists’ deaths in Gaza

Updated 27 May 2024
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Media watchdog files ICC case over journalists’ deaths in Gaza

  • Prosecutor requested to investigate alleged war crimes committed against at least nine Palestinian reporters

The Hague, NLD: Media watchdog Reporters Without Borders (RSF) said on Monday it had filed a complaint with the International Criminal Court over Palestinian journalists killed or injured in Gaza.
RSF said it was asking the ICC’s prosecutor to investigate alleged war crimes committed by the Israeli army against at least nine Palestinian reporters since December 15.
The ICC said in January it was probing potential crimes against journalists since the outbreak of war between Israel and Hamas militants in Gaza, which has cost the lives of more than 100 reporters.
RSF said it had “reasonable grounds for thinking that some of these journalists were deliberately killed and that the others were the victims of deliberate IDF (Israel Defense Force) attacks against civilians.”
This specific complaint — the third the RSF has made — concerns eight Palestinian journalists killed between December 20 and May 20, and one other who sustained injuries.
“All concerned journalists were killed (or injured) in the course of their work,” RSF said in a statement.
Antoine Bernard, RSF advocacy and assistance director, said: “Those who kill journalists are attacking the public’s right to information, which is even more essential in times of conflict.”
ICC prosecutor Karim Khan last week asked the court to issue arrest warrants for top Israeli and Hamas leaders, including Prime Minister Benjamin Netanyahu, for alleged war crimes and crimes and humanity.
Israel has strongly denied the allegation and Defense Minister Yoav Gallant said that to draw a parallel between Hamas and Israeli leaders was “despicable.”


The New York-based Committee to Protect Journalists says at least 107 journalists and media workers have been killed during the Gaza war, the “deadliest period for journalists since CPJ began gathering data in 1992.”
The RSF complaint includes the case of two Palestinian journalists killed in January while working for Al Jazeera.
Hamza Wael Dahdouh and Mustafa Thuria, who also worked as a video stringer for AFP and other news organizations, were killed while they were “on their way to carry out their duty” for the channel in the Gaza Strip, the network said.
The Israeli army told AFP at the time it had “struck a terrorist who operated an aircraft that posed a threat to IDF troops.”
It added it was “aware of the reports that during the strike, two other suspects who were in the same vehicle as the terrorist were also hit.”
The Gaza war broke out after Hamas’s October 7 attack resulted in the deaths of more than 1,170 people, mostly civilians, according to an AFP tally based on Israeli official figures.
Militants also took 252 hostages, 121 of whom remain in Gaza, including 37 the army says are dead.
Israel’s retaliatory offensive has killed at least 35,984 people in Gaza, mostly women and children, according to data from the Hamas-run territory’s health ministry.


Meta takes down Israeli settlers’ accounts following attacks on aid convoys

Updated 24 May 2024
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Meta takes down Israeli settlers’ accounts following attacks on aid convoys

  • Platform said Tzav 9’s operations violated harm policy
  • Arab News learns that group behind several raids on trucks directed to Gaza resumed operations under different username

LONDON: Meta has deactivated the accounts of a group of Israeli settlers after a series of attacks on aid convoys bound for Gaza.

The right-wing Israeli group Tzav 9 (Order 9) has been responsible for organizing attacks on trucks carrying food, medicines, and other essential supplies to the Gaza Strip.

According to a report by Middle East Eye, the group, which used both Facebook and Instagram to coordinate raids on convoys, was suspended for violating Meta’s Coordinating Harm policy.

This prohibits users from using the platform to “facilitate, organize, promote, or admit” criminal activities.

Meta confirmed on Thursday that Tzav 9’s operations fell under this policy.

The group has claimed responsibility for several attacks, including blocking a convoy from Jordan to Gaza at a checkpoint in the Hebron Hills region last week.

During these attacks, members affiliated to the group threw goods on the ground and set fire to two trucks.

Arab News has learned that, at the time of writing, Tzav 9 appears to have resumed activity on Instagram under a similar username.

Links in the account’s bio redirect to what appears to be the group’s website and WhatsApp channel.

Arab News has reached out to Meta for comments.

Meanwhile, Tzav 9’s accounts on X and TikTok are still active.

Several reports indicate that the group has been attacking humanitarian convoys since January in a bid to demand the release of hostages held by Hamas.

Tzav 9 states on its website that, besides blocking aid convoys, the group’s goal is to “prevent the legitimization of UNRWA (the UN Relief and Works Agency for Palestine Refugees in the Near East) in the country, in accordance with the nature and actions of the terrorist organization.”

This reference relates to allegations made by Israeli authorities in January, accusing 12 UNRWA employees of involvement in attacks on Israel on Oct. 7, 2023, later expanding this claim to 19 employees and 400 personnel.

These allegations, which led several nations to cut funding to UNRWA at a critical time, have largely been dismissed after Israel failed to provide supporting evidence.

Meta has faced pressure to tackle media accounts on both sides of the Israeli-Palestinian conflict since Oct. 7, and has been accused of inciting violence or disseminating misinformation.

The tech giant introduced temporary measures to limit “potentially unwelcome or unwanted comments” on posts about the conflict between Israel and Hamas.

This tool, which changed the default setting for who can comment on new public Facebook posts, ultimately failed to meet its objectives.

Human Rights Watch accused Meta in December of “broken promises” after finding the company guilty of “systemic censorship of Palestinian content” and failing to “meet its human rights due diligence responsibilities.”

The nongovernmental organization attributed these issues to “flawed Meta policies and their inconsistent and erroneous implementation, over-reliance on automated tools to moderate content, and undue government influence over content removals.”


Fake US election-related accounts proliferating on X, study says

Updated 24 May 2024
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Fake US election-related accounts proliferating on X, study says

  • Cyabra’s analysts found that 15 percent of X accounts praising former President Donald Trump and criticizing President Joe Biden are fake
  • Despite X pledge to ‘purge bots and trolls,’ fake accounts on the platform are on the rise

NEW YORK: Fake accounts posting about the US presidential election are proliferating on the social media platform X, according to a social media analysis company’s report shared with Reuters exclusively ahead of its release on Friday.
Analysts from Israeli tech company Cyabra, which uses a subset of artificial intelligence called machine learning to identify fake accounts, found that 15 percent of X accounts praising former President Donald Trump and criticizing President Joe Biden are fake. The report also found that 7 percent of accounts praising Biden, a Democrat, and criticizing Trump, a Republican, are fake.
Cyabra’s study is based on a review of posts on the X platform, formerly known as Twitter, over two months beginning March 1. The review included analyzing popular hashtags and determining sentiment in terms of whether posts are positive, negative or neutral.
The analysis shows that newly detected fake accounts had increased up to tenfold during March and April.
The report cites 12,391 inauthentic pro-Trump profiles out of 94,363 total and 803 inauthentic pro-Biden profiles out of 10,065 total.
A spokesperson for X did not respond to a request for comment about the fake accounts, nor did representatives from the White House and Trump campaign.
X and other social media platforms have been under greater scrutiny since 2016, when Russia interfered in the US presidential election in an attempt to boost Trump’s candidacy and harm his opponent, Democrat Hillary Clinton. Election officials and online misinformation experts are again watching for misleading narratives ahead of the Nov. 5 election.
The fake accounts praising Trump this cycle are part of a coordinated campaign to sway public opinion and influence online discussions, Cyabra said. The report did not identify the individuals or groups behind the campaign.
Cyabra said it made that determination based on evidence including the use of identical hashtags and the fact that fake accounts published posts and comments at the same time. The report found that the fake pro-Trump accounts pushed two main messages: “Vote for Trump” and “Biden is the worst president the US has ever had.”
“The level of coordination suggests that there is a nefarious objective and that there is a whole operation in order to change people’s opinion,” said Cyabra’s vice president, Rafi Mendelsohn.
The fake accounts backing Biden are not part of a coordinated campaign, the report said, as the hallmarks of a coordinated campaign — such as fake accounts posting at the same time — were not identified.
X, which was publicly held until its 2022 takeover by billionaire Elon Musk, has long downplayed the use of fake accounts on its platform. Twitter said in May 2022 that fewer than 5 percent of its daily active users were “false or spam” based on an internal review of accounts. At the time, Cyabra had estimated that 13.7 percent of Twitter profiles were inauthentic.
In an X post on April 4, Musk wrote that a “system purge of bots and trolls” was under way and that the company “will be tracing the people responsible and bringing the full force of the law to bear upon them.” In October the company tested its “Not a Bot” program in New Zealand and the Philippines to combat bots and spammers.


Saudi content creator is among 50 chosen for new TikTok Change Makers program

Updated 23 May 2024
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Saudi content creator is among 50 chosen for new TikTok Change Makers program

  • 4 creators from region chosen for 6-month initiative spotlighting users who use TikTok to ‘create meaningful change in their communities’

DUBAI: A content creator in Saudi Arabia is one of 50 from around the world chosen by TikTok to take part in its new Change Makers program, which the company said will spotlight creators and non-profit organizations “who create meaningful change in their communities” through their use of the short-form video platform.

During the six-month initiative, TikTok will support selected creators by helping them reach wider audiences and build greater engagement on the platform. It will also offer them assistance with real-world opportunities in the form of dedicated tools and by providing resources and donations.

The platform has chosen 50 creators from around the world, including four from the Middle East and North Africa region, to participate in the new program. Abdullah Al-Alawi, a dentist in Saudi Arabia who uses TikTok to share health-related information in a fun and lighthearted manner, is one of them.

“I’m passionate about spreading content about health, giving back to the community and the environment,” he told Arab News.

Social media “has broken down old barriers, making it easier to reach more people, quickly” and “become a bigger part of our lives,” he added.

Al-Alawi said his main purpose when creating content is “delivering an impactful and positive message that can be beneficial to the community.”

Ensuring such helpful information gets noticed among the mass of content on social media is a challenge, he added, but creators nevertheless have a “big role and responsibility” to provide it and try to make sure it reaches as wide an audience as possible.

“The way people learn has changed and they rely a lot more on social media for updates and getting answers,” Al-Alawi said.

“It’s part of my responsibility, as a content creator, to share my experiences and provide reliable information.”

The other creators in the region chosen for Change Makers are: UAE-based Dr. Jana Bou Reslan, a university lecturer who teaches educational psychology; Abdullah Annan from Egypt, known as “The Arab Science Guy” on TikTok, who makes videos that explain scientific concepts in simple terms; and Mai Gamal, also from Egypt, who is a certified nutritionist and health coach.

As part of the program, TikTok has launched the Change Makers Grant, through which it will donate over $1 million to more than 30 global and local non-profit organizations. The company will also make a $25,000 direct donation on behalf of each of its chosen Change Makers to a non-profit of their choice.

“We’re proud to launch the TikTok Change Makers program to help social-impact creators and non-profit organizations reach more communities, unlock real-world opportunities, and bring about lasting, meaningful change,” said Kim Farrell, the platform’s head of creators.