NEOM and SRMG agree partnership to enhance regional media ecosystem

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Updated 11 June 2023
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NEOM and SRMG agree partnership to enhance regional media ecosystem

  • SRMG and NEOM have signed a MoU to collaborate across a range of activities
  • Key outcomes include increased content production in NEOM, media technology development and integration, and media training programmes
  • The partnership will provide a significant boost to the regional media ecosystem

RIYADH: SRMG, a global integrated media group, has signed a Memorandum of Understanding (MoU) with NEOM Media Industries, a developing regional center for media and creative industries in the heart of Saudi Arabia. The MoU, which outlines a range of focus areas, underlines a shared dedication to enhancing the media ecosystem in the region.

NEOM will leverage SRMG’s media expertise, extensive portfolio and established partnerships to increase content production in Saudi Arabia. This builds on the growing success of the sector in the Kingdom, as investment into infrastructure and upskilling of talent positions NEOM as a world-class production hub. SRMG’s existing and new partners will benefit from the collaboration between both brands, including access to world-class production facilities.

Beyond production, SRMG and NEOM Media Industries will work together to design joint talent development and industry training programs to continue to uplift the breadth and depth of the media talent pool within the region – including journalism, script writing and production. These programs will build on the successful collaboration between NEOM and SRMG Academy in November last year - the “Stories to Tell” journalism bootcamp – which trained and upskilled young Saudi journalism graduates and media professionals and resulted in 22 interns being hired by SRMG.

Nadhmi Al-Nasr, Chief Executive Officer of NEOM, said: “NEOM aims to be an accelerator of human progress – innovating across multiple industries and sectors to redefine business. NEOM Media Industries is one such example. Our mission is to create a new world-class media hub at NEOM, one that focuses on providing for screen production, gaming and digital publishing.  This partnership with SRMG complements and accelerates NEOM’s commitment to creating a regional center to establish NEOM amongst the elite global media hubs.”

Commenting on the signing, Jomana R. Al-Rashid, Chief Executive Officer of SRMG, added: “This partnership represents an important moment for the media ecosystem in the MENA region. Working together, NEOM and SRMG will increase capability and capacity of localized production; accelerate media technology; and create new revenue streams for the industry. Through empowering local content creators, we will ensure that home-grown talent is nurtured and that regional stories are told on a world stage. There is extraordinary untapped creativity in the MENA region, and we are delighted to have created this opportunity to champion it”

Additional aspects of the MoU include media technology development, co-organizing events at NEOM, and SRMG exploring establishing an early presence at NEOM in the long run.


To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

Updated 27 December 2025
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To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

  • ⁠ ⁠50 years after its creation, the Grendizer anime series continues to capture Arab imagination
  • ⁠ ⁠⁠Arab News Japan speaks to creator Go Nagai, Middle Eastern fans and retells the story behind the UFO Robot tasked with protecting our planet

LONDON: Few cultural imports have crossed borders as unexpectedly, or as powerfully, as Grendizer, the Japanese giant robot that half a century ago became a childhood hero across the Arab world, nowhere more so than in Saudi Arabia.

Created in Japan in the mid-1970s by manga artist Go Nagai, Grendizer was part of the “mecha” tradition of giant robots. The genre was shaped by Japan’s experience during the Second World War, and explored themes of invasion, resistance and loss through the medium of science fiction.

But while the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

The anime “UFO Robot Grendizer” arrived on television in the region in 1979, dubbed into Arabic and initially broadcast in Lebanon during the Lebanese civil war. The story it told of the heroic Duke Fleed, a displaced prince whose planet had been destroyed by alien invaders, struck a chord with children growing up amid regional conflict and occupation by Israel.

Its themes of defending one’s homeland, standing up to aggression and protecting the innocent were painfully relevant in the region, transforming the series from mere entertainment into a kind of emotional refuge.

Much of the show’s impact came from its successful Arabization. The powerful Arabic dubbing and emotionally charged voice-acting, especially by Lebanese actor Jihad El-Atrash as Duke Fleed, lent the show a moral gravity unmatched by other cartoons of the era.

While the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East. (Supplied)

The theme song for the series, performed by Sami Clark, became an anthem that the Lebanese singer continued to perform at concerts and festivals right up until his death in 2022.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. For many, it was not only their first exposure to anime, it also delivered lessons on values such as justice and honor.

Grendizer was so influential in the region that it became the subject of scholarly research, which in addition to recognizing the ways in which the plight of the show’s characters resonated with the audience in the Middle East, also linked the show’s popularity to generational memories of displacement, particularly the Palestinian Nakba.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

Half a century later, “Grendizer” remains culturally alive and relevant in the region. In Saudi Arabia, which embraced the original version of the show wholeheartedly, Manga Productions is now introducing a new generation of fans to a modernized version of the character, through a video game, The Feast of The Wolves, which is available in Arabic and eight other languages on platforms including PlayStation, Xbox and Nintendo Switch, and a new Arabic-language anime series, “Grendizer U,” which was broadcast last year.

Fifty years after the debut of the show, “Grendizer” is back — although to a generation of fans of the original series, their shelves still full of merchandise and memorabilia, it never really went away.

 

Grendizer at 50
The anime that conquered Arab hearts and minds
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