Forum on tourism, entertainment kicks off in Riyadh on Monday

A photograph shows an ancient Nabataean carved tomb at the archaeological site of Hegra, near the northwestern Saudi city of AlUla. (File/AFP)
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Updated 04 June 2023
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Forum on tourism, entertainment kicks off in Riyadh on Monday

  • ‎The forum aims to serve businessmen and women and find solutions to the various challenges facing investors in the tourism, cultural and entertainment sectors

RIYADH: The first Tourism, Entertainment and Cultural Investment Forum will kick off on Monday at the Riyadh International Convention and Exhibition Center.

‎The forum aims to serve businessmen and women and find solutions to the various challenges facing investors in the tourism, cultural and entertainment sectors, according to a statement.

The first session will be an open dialogue with Investment Minister Khalid Al-Falih, while the second session discusses the potential for investment in the tourism sector and the most prominent challenges facing it.

The third session highlights foreign investment, within the framework of raising the local and global status of the tourism sector in accordance with the goals of the Kingdom’s Vision 2030.

The fourth session will witness a broad discussion on investment in the tourism sector, under the main theme of “opportunity or challenge.”

The forum sessions will include a presentation of examples of success stories in the tourism, cultural and entertainment sectors. The forum will also witness the signing of a number of agreements and memorandums of understanding with some government agencies and private sector companies.

Naif Alrajhi, vice chairman of the board of directors of the Riyadh Chamber of Commerce and chairman of the tourism committee, said: "The forum also aims to stimulate foreign investment in Riyadh, and activate the partnership between government agencies and stakeholders from investors and entrepreneurs, in addition to empowering the private sector in the investment business forum‎.




Naif Alrajhi, vice chairman of the board of directors of the Riyadh Chamber of Commerce and chairman of the tourism committee.

"The forum is an opportunity for investors and those interested in presenting sector issues and initiatives to enhance the investment in the promising opportunities provided by the Kingdom’s Vision 2030 in these promising sectors, which constitute one of the goals of diversifying sources of income‎," he added.

"The Kingdom is distinguished by geographical and climatic diversity that provides great opportunities for various tourist, recreational and cultural activities‎,” Alrajhi said, ‎calling on all interested investors and entrepreneurs to attend the forum and participate in its discussions, to come up with insights and initiatives that will enhance the capabilities of these promising sectors.


Saudi Culinary Arts Commission brings Saudi Dates to SIRHA Bake & Snack 2026

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Saudi Culinary Arts Commission brings Saudi Dates to SIRHA Bake & Snack 2026

  • The Saudi Culinary Arts Commission will showcase the diversity of Saudi dates, as the Kingdom produces more than 1.9 million tons annually
  • Visitors will experience the blending of traditional flavors with modern techniques and French culinary inspiration

RIYADH: The Saudi Culinary Arts Commission, under the Ministry of Culture, is showcasing the Kingdom’s vast and diverse culinary heritage at the international SIRHA Bake & Snack 2026 exhibition in Paris this week.

Mayada Badr, CEO of the Saudi Culinary Arts Commission, said in a statement: “SIRHA Bake & Snack is a leading global gathering of culinary expertise and innovation, making it a vital platform for Saudi Arabia to showcase the diversity of our culinary heritage and the variety of our flavors.”

The commission is showcasing date vendors that guide visitors through the diverse and distinct flavors of dates, and a cheese and date pairing experience that combines Saudi culture with French culinary inspiration at the event running from Jan. 18 to 21.

A key feature of the experiences is live culinary demonstrations by Saudi chefs, who blend French techniques with Saudi dates to create unique takes on desserts and pastries, all topped off with typical Saudi hospitality through Saudi coffee to complete the cultural experience.

Through these vendor experiences, the Culinary Arts Commission presents Saudi dates as a premium ingredient, demonstrating how traditional flavors can be reimagined through contemporary culinary techniques, while also supporting local producers through these key international platforms.

Saudi Arabia produces over 1.9 million tons of dates annually and offers more than 300 varieties. While central to Saudi culture, the value of its date exports exceeds SAR 1.6 billion, and it has a global reach of more than 130 countries.