PIF-owned Riyadh Air receives designator code from IATA

PIF-owned Riyadh Air reveals the first of two livery designs on Sunday.
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Updated 04 June 2023
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PIF-owned Riyadh Air receives designator code from IATA

  • Riyadh Air unveils first of two liveries

RIYADH: Marking a significant milestone for Saudi Arabia’s new world-class carrier as it prepares to start operations, Riyadh Air secured the “RX” designator code from the International Air Transport Association.  

Riyadh Air CEO Tony Douglas made this announcement at the IATA’s 79th annual general meeting being held in Istanbul, Turkiye.  

“We are delighted to announce that we have obtained ‘RX’ as our IATA code, which will be on every touch point that our guests see as they take flight with us. The code reflects our ambition to be a digitally led airline, having the connection of innovation and state-of-the-art technology,” Douglas said.  

The new airline also unveiled the first of two liveries it will deploy as preparations continue for its launch of flights in 2025.

 

It released a video on social media on Sunday illustrating its livery. Owned entirely by the Public Investment Fund, Riyadh Air was inaugurated in March, with a vision to transform the Kingdom’s capital into a global hub for travel and trade.  

The airline, gearing up to start operations by early 2025, confirmed an order of 72 Boeing 787-9 Dreamliners the same month, and is anticipated to order another 150 Boeing 737 Max soon.  

“Riyadh Air has made another strategic milestone toward its operations in 2025, and we are so excited for our guests to be able to travel to over 100 destinations with our code on their bag tags, booking documents and digital services,” Douglas added.   

The airline aims to leverage Saudi Arabia’s strategic positioning, linking the three continents of Asia, Africa and Europe. This initiative will stimulate economic growth and diversification in the Kingdom, creating over 200,000 job opportunities, both directly and indirectly.

Riyadh Air was founded to bolster the Kingdom’s national aviation strategy as well as the broader national transport and logistics strategy, aligning with the ambition to achieve Vision 2030 objectives.  

“It has been an absolute pleasure to be on the ground at the IATA AGM. The Riyadh Air team is able to meet with industry stakeholders and experts to discuss safe, efficient and technologically advanced topics in the global air travel industry,” Douglas stated.  


Saudi Exports launches ‘Saudi Crafts’ brand at ‘Made in Saudi’ exhibition in collaboration with Heritage Commission

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Saudi Exports launches ‘Saudi Crafts’ brand at ‘Made in Saudi’ exhibition in collaboration with Heritage Commission

RIYADH: Saudi Export Development Authority, known as Saudi Exports, represented by the “Made in Saudi” program, in collaboration with the Heritage Commission, has officially launched the “Saudi Crafts” brand as a sub-brand under the national “Saudi Made” umbrella, coinciding with the Year of Handicrafts.

The announcement was made during the third edition of the “Made in Saudi” exhibition, held at the Riyadh International Convention and Exhibition Center in Malham from Dec. 15 to 17.

The launch builds on the initial unveiling of the brand during the Saudi International Handicrafts Week, also known as Banan, in November, marking a new step in developing the handicrafts sector, empowering male and female artisans, and strengthening the presence of their products within the national industrial ecosystem.

The “Saudi Crafts” brand aims to showcase Saudi handicrafts as products that embody creativity, authenticity, and quality, presented in a contemporary manner that enhances their competitiveness in local and global markets under the national “Saudi Made” brand.

This year’s Made in Saudi exhibition has allocated dedicated spaces to display artisans’ products, highlight national craftsmanship skills, and connect artisans with supporting entities and potential buyers, boosting growth opportunities and reinforcing the role of Saudi handicrafts as part of the Kingdom’s cultural and economic identity.

The official launch of the Saudi Crafts brand represents a significant milestone in joint national efforts to develop creative industries, support the sustainability of local crafts, and expand the presence of Saudi products in domestic and international markets.