Inaugural Saudi Festival of Creativity to be held in Riyadh

Short Url
Updated 01 June 2023
Follow

Inaugural Saudi Festival of Creativity to be held in Riyadh

  • Event to be hosted by Motivate Media Group, TRACCS

DUBAI: UAE-based Motivate Media Group, and communications consultancy TRACCS — which started in and is headquartered in Saudi Arabia — have announced the launch of the inaugural Athar — Saudi Festival of Creativity, in Riyadh in November.

The festival aims to bring together the creative and marketing industries in Saudi Arabia to recognize and celebrate them.

Mohamed Al-Ayed, vice chairman of Athar Festival and CEO of TRACCS, said that the event would “enable and empower a new generation of creative-first Saudi marketers and inspire the sustainable development of the country.” 

The festival — which is being held over four days — will include a variety of training courses, roundtables, C-suite sessions, young talent competitions, and an awards ceremony.

It will also boast exclusive programs for women and executive marketers.

The awards will be presented to agencies, networks, and brands, and will be verified by Cannes Lions and Dubai Lynx.

Ian Fairservice, chairman of Athar Festival and managing partner and group editor-in-chief of Motivate Media Group, said: “The festival will be a dynamic and vibrant meeting place in Saudi Arabia where culture, creativity, talent, and technology will collide.

“It is a celebration of the power of creativity in an environment that inspires cultural exchange, collaborative innovation, tangible learning, and training and development.”
 


EU warns Meta it must open up WhatsApp to rival AI chatbots

Updated 09 February 2026
Follow

EU warns Meta it must open up WhatsApp to rival AI chatbots

  • The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules

BRUSSELS: The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules.
The European Commission said a change in Meta’s terms had “effectively” barred third-party artificial intelligence assistants from connecting to customers via the messaging platform since January.
Competition chief Teresa Ribera said the EU was “considering quickly imposing interim measures on Meta, to preserve access for competitors to WhatsApp while the investigation is ongoing, and avoid Meta’s new policy irreparably harming competition in Europe.”
The EU executive, which is in charge of competition policy, sent Meta a warning known as a “statement of objections,” a formal step in antitrust probes.
Meta now has a chance to reply and defend itself. Monday’s step does not prejudge the outcome of the probe, the commission said.
The tech giant rejected the commission’s preliminary findings.
“The facts are that there is no reason for the EU to intervene,” a Meta spokesperson said.
“There are many AI options and people can use them from app stores, operating systems, devices, websites, and industry partnerships. The commission’s logic incorrectly assumes the WhatsApp Business API is a key distribution channel for these chatbots,” the spokesperson said.
Opened in December, the EU probe marks the latest attempt by the 27-nation bloc to rein in Big Tech, many of whom are based in the United States, in the face of strong pushback by the government of US President Donald Trump.
- Meta in the firing line -
The investigation covers the European Economic Area (EEA), made up of the bloc’s 27 states, Iceland, Liechtenstein and Norway — with the exception of Italy, which opened a separate investigation into Meta in July.
The commission said that Meta is “likely to be dominant” in the EEA for consumer messaging apps, notably through WhatsApp, and accused Meta of “abusing this dominant position by refusing access” to competitors.
“We cannot allow dominant tech companies to illegally leverage their dominance to give themselves an unfair advantage,” Ribera said in a statement.
There is no legal deadline for concluding an antitrust probe.
Meta is already under investigation under different laws in the European Union.
EU regulators are also investigating its platforms Facebook and Instagram over fears they are not doing enough to tackle the risk of social media addiction for children.
The company also appealed a 200-million-euro fine imposed last year by the commission under the online competition law, the Digital Markets Act.
That case focused on its policy asking users to choose between an ad-free subscription and a free, ad-supported service, and Brussels and Meta remain in discussions over finding an alternative that would address the EU’s concerns.