Lately, Omoda and Jaecoo have been winning the hearts of customers across the globe. In the list of their success stories, Mexico, Australia, South Africa and other EU countries are on the top. With this, Omoda and Jaecoo are going to set their foot in the Saudi market in the third quarter of 2023 and 30 other countries altogether.
The parent company of Omoda and Jaecoo in China is already serving 11.2 million consumers globally, becoming the biggest passenger car exporter in the country. This also indicates that Omoda and Jaecoo are well equipped to enter the Saudi market with all their R&D and experience. In fact, during the Auto Shanghai show, they launched their Omoda 5 EV model. Globally, they hold a prestigious reputation and widespread popularity with young, smart technology-driven and urban elite consumers who understand and value future technology and luxury.
Omoda aims to offer a lifestyle to their consumers and not just a piece of metal. Omoda is the sheer depiction of cutting-edge technology. In fact, the slogan of Omoda is “Cross From Future,” which is based on the characteristics of target consumers who seek fashion and freedom and are no longer shackled by conventional norms. Also, Omoda as a brand is bold, so individuals who are fearless and passionate about socializing will certainly vibe with this brand. Omoda is devoted to providing users with personalized, dynamic, technological and smart travel experiences through crossover products.
Even though cars cannot be summarized in single words, Jaecoo makes it tempting to try: It is sophisticated. While their global launch at the Shanghai auto show turned some heads, the response from the media was evident when the curtains were raised. Needless to say, Jaecoo’s drop-dead styling alone inside and out was roaring luxury. Jaecoo is positioned as an urban road-off SUV brand and is oriented to urban elites with exquisite taste and extraordinary style.
Just like the brands Omoda and Jaecoo, the business strategy is also bold. Almost all car manufacturers find themselves major distributors and conduct their business through them in the Kingdom. However, Omoda and Jaecoo have not adopted the conventional way, instead, they are setting up their own international office in the capital city of Riyadh. This means the level of services they would provide in all aspects would be far better than any other car manufacturer. Their customers would have access to the principal company directly in Saudi Arabia. While car services have become a major issue for other auto brands, nevertheless, for Omoda and Jaecoo it will not be the case, as their maintenance centers and other services will be directly under the supervision of their subsidiary here in the Kingdom. This would be a game-changer in the Saudi automobile industry. For sales, each region will have a few selected dealers, which will be monitored by the subsidiary in the Kingdom. All showrooms and other facilities will be jointly developed with them.
