LONDON: OpenAI, the company behind the ChatGPT chatbot, said on Thursday it is introducing the ChatGPT app for Apple’s iOS.
The ChatGPT app is free to use and would sync history across devices, OpenAI said.
“ChatGPT Plus subscribers get exclusive access to GPT-4’s capabilities, early access to features and faster response times, all on iOS,” the company added.
GPT-4 is a powerful artificial intelligence model that succeeds the technology behind the wildly popular ChatGPT.
Earlier in February, OpenAI launched a pilot subscription plan for its popular AI-powered chatbot, called ChatGPT Plus, for $20 per month.
The company said it was starting the roll-out for iOS in the US and will expand to additional countries in the coming weeks.
The public battle to dominate the AI technology space kicked off late last year with the launch of ChatGPT and prompted tech heavyweights from Alphabet Inc. to Meta to trumpet their own offerings.
OpenAI to introduce ChatGPT app for iOS
https://arab.news/6f7vz
OpenAI to introduce ChatGPT app for iOS
- App is available for iOS in US, but to expand to additional countries in coming weeks, OpenAI said
Mobily celebrates 20th anniversary with new campaign
- Multiplatform campaign developed by FP7 McCann Riyadh
DUBAI: Saudi telecom giant Mobily has released a new campaign, “Ever Closer,” to mark its 20th anniversary.
The campaign is “rooted in the insight that the closer people become, the more ‘languages’ they share — from unspoken understanding to shared experiences,” explained Tarek Miknas, CEO of FP7 McCann MENAT, the agency behind the campaign.
“Our shared ambition was to mark Mobily’s 20-year journey with a story that’s built to last — one that is emotionally resonant, grounded, and capable of powering the Kingdom’s digital future,” he told Arab News.
The campaign includes a main film, supported by a wide media rollout across billboards, digital, social and retail platforms.
It represents one of Mobily’s largest media investments to date, spanning out-of-home advertising in major Saudi cities, stadiums, airports and metro stations, as well as placements on TV, video-on-demand platforms such as Shahid, and digital media channels.
Earlier this month, Mobily announced its first rebrand in 20 years. The rebrand aims to signify a shift in brand focus from functionality to individuality and to resonate with young Saudis, according to a company statement.
“Mobily’s brand relaunch is more than a campaign — it’s a signal of Saudi Arabia’s creative and commercial confidence on the world stage,” said Miknas.
He added: “As a homegrown agency network with deep roots in the Kingdom, it’s a privilege to help shape a platform that captures the spirit of a nation in motion.”
