Saudi hotel industry leading the world thanks to Vision 2030 push

Committed to positioning Saudi Arabia as a leading global hub, public bodies continue to work closely with the private sector to develop world-class hotels and resorts across the Kingdom. (SPA)
Short Url
Updated 07 May 2023
Follow

Saudi hotel industry leading the world thanks to Vision 2030 push

  • Hotel industry monitoring firm STR says Kingdom leads Middle East and Africa region’s hotel building activity

RIYADH: By all accounts, it is a boom time for the hospitality industry in Saudi Arabia. 

The latest data from hotel industry monitoring firm STR shows the Kingdom leads the Middle East and Africa’s hotel building activity, with 42,033 hotel rooms under construction as of March, accounting for 35.1 percent of the 119,505 being built in the region. 

That places Saudi Arabia only after China and the US in the global hotel construction market.

But that’s not all. Under Vision 2030, the Kingdom’s hotel sector is expected to grow further, and have 310,000 hotel rooms by 2030 with an investment size of $110 billion, data released by Knight Frank indicated. 

Not surprisingly, the Kingdom’s hospitality industry is witnessing steady growth in key performance indicators. 

Take Riyadh’s hotel occupancy rate, for instance. It hit 75.5 percent in February, the highest figure since 2008, according to data released by STR in March.

Compared to 2019, the occupancy in February jumped 23.4 percent, the average daily rate rose 34 percent to SR801.46 ($213.46), and the revenue per available room increased 65.3 percent to SR605.06. 

Additionally, Saudi Arabia’s hotel segment is projected to generate $2.51 billion in revenue this year and is expected to reach $3.02 billion by 2027, according to Statista. 

“The hospitality industry is undoubtedly poised for accelerated growth and the region is currently leading the travel and hospitality sector globally,” Guy Hutchinson, president and CEO of hospitality group Rotana, told Arab News. 

Rotana has seven hotels in the pipeline in Saudi Arabia, including five new properties in Riyadh that are being negotiated. These properties will almost triple the number of rooms the firm operates in the Kingdom to 6,000 over the next four years.

“Today, we are seeing constant infrastructure works taking place at full speed in order to meet the growing demand with more hotel groups expanding their footprint across the Kingdom,” added Hutchinson.

Giga-projects in focus

Committed to positioning Saudi Arabia as a leading global hub, public bodies continue to work closely with the private sector to develop world-class hotels and resorts across the Kingdom, including the development of giga-projects such as Red Sea Global, AMAALA, NEOM, Diriyah Gate and Qiddiya.

“Saudi Arabia’s giga-projects represent developments that are unique in scope and vision,” Ludwig Bouldoukian, regional vice president, development for Middle East and Africa at multinational hospitality company Hyatt, told Arab News.

“With construction underway at RSG and Diriyah, we already see significant progress and are very excited for what’s to come,” he added.

He also explained how the Kingdom plays a “pivotal role” in Hyatt’s growth strategy in the Middle East with anticipated room growth of more than 80 percent in Saudi Arabia by late 2025. 

Haitham Mattar, managing director for India, the Middle East and Africa at IHG Hotels & Resorts, also talked up the welcoming environment for companies looking to expand.

“As Saudi Arabia works towards achieving its Vision 2030 goals, the Kingdom’s ambition to introduce new and novel developments is clear,” he said, adding: “NEOM’s The Line, a linear city with no roads, vehicles or emissions, and running on 100 percent renewable energy, is a prime example of this ambition. 

“Such projects underline the fact that there is growing demand for innovative experiences and offerings.” 

FASTFACTS

• Under Vision 2030, the Kingdom’s hotel sector is expected to grow further, and have 310,000 hotel rooms by 2030 with an investment size of $110 billion.

• Saudi Arabia’s hotel segment is projected to generate $2.51 billion in revenue this year and is expected to reach $3.02 billion by 2027.

• Riyadh’s hotel occupancy rate hit 75.5 percent in February, the highest figure since 2008, according to data released by STR in March.

Sandeep Walia, chief operating officer, Middle East, at Marriott International, told Arab News: “We are excited to be part of the largest development projects in the Kingdom such as RSG, Diriyah Gate and NEOM. We are also thrilled to introduce new luxury brands into the market.”

Ahmad Darwish, chief administrative officer at RSG, told Arab News that three resorts are set to open in the development this year, with a further 13 set for 2024.

“We are partnering with international brands to bring the very best that the world has to offer to Saudi Arabia and are firmly on track to welcome guests this year to our first resorts at the Red Sea, marking a new milestone by becoming the first of the original giga-projects in the Kingdom to receive visitors,” he said.

Way forward

Speaking to leading figures in the global hotel industry, it is clear that the tourism sector in Saudi Arabia is only going to continue to thrive.

Amir Lababedi, Hilton’s managing director of development for the Middle East and North Africa, told Arab News the reason the hotel chain is so keen for more sites in the Kingdom is because of the opportunities being fostered.

The hospitality industry is undoubtedly poised for accelerated growth and the region is currently leading the travel and hospitality sector globally.

Guy Hutchinson, Rotana president and CEO

“As we plan to grow our portfolio to more than 75 hotels in the Kingdom in the coming years, we’re enthusiastic about the future of Saudi Arabia as it embarks on its mission to become a global tourism destination,” he added.

Executives from both Wyndham Hotels & Resorts and Accor told Arab News they are set to speed up expansion plans in the Kingdom, such is the positive outlook for a sector that is a key part of the Vision 2030 initiative. 

Marriott International’s Walia talked up this aspect of the hospitality environment, and said: “The Kingdom is not only investing in the infrastructure to meet the demand for hotel accommodation but is also working on wider initiatives that will have a direct impact on the hospitality industry and attract local, regional and international travelers.”  

He added: “Access is one of the key areas that the country has made significant changes to. The country’s plans around developing and expanding airports in the Kingdom will play a key role in driving access into key cities and destinations. 

“The recently launched Riyadh Air, which adds another national carrier, will also play a pivotal role in expanding the country’s network and connectivity to destinations across the globe.” 

Walia went on to say that the Kingdom’s recent policies around visas and entry into the country will play a “key role in driving more traffic into the country.”

He added: “These are all factors that will support and further grow the hospitality sector in the country.”


Saudi Arabia pulls in most of Partners for Growth $450m capital push

Updated 07 February 2026
Follow

Saudi Arabia pulls in most of Partners for Growth $450m capital push

  • Global private credit fund leans into region’s largest market for growth-stage technology financing

RIYADH: Saudi Arabia has captured the vast majority of Partners for Growth’s capital deployed in the Gulf Cooperation Council, as the global private credit fund leans into what it sees as the region’s largest market for growth-stage technology financing. 

The San Francisco-based firm has deployed about $450 million in commitments in the GCC, and “the vast majority of that is in Saudi,” said Armineh Baghoomian, managing director at the firm who also serves as head of Europe, the Middle East and Africa and co-head of global fintech. 

The company was one of the earliest lenders to Saudi fintech unicorn Tabby, and it’s clear the Kingdom is providing fertile territory for ongoing investments.

“We don’t target a specific country because of some other mandate. It’s just a larger market in the region, so in the types of deals we’re doing, it ends up weighing heavily to Saudi Arabia,” Baghoomian said. 

Partners for Growth, which Baghoomian described as a global private credit fund focused on “growth debt solutions,” lends to emerging tech and innovation companies, particularly those that struggle to access traditional credit. 

“We’re going into our 22nd year,” she said, tracing the strategy back to its roots in a Bay Area investment bank debt practice in the mid-1980s. 

Today, the firm lends globally, she said, deploying capital where it sees fit across markets including Australia, New Zealand, and Southeast Asia, as well as Latin America and the GCC, where it has been active for about six years. 

Shariah structures dominate PFG’s Gulf deals 

In the Gulf, the firm’s structures are often shaped by local expectations. “Most of the deals we’ve done in the region are Shariah-compliant,” Baghoomian said. 

“In terms of dollars we’ve deployed, they’re Shariah-structured,” she added. 

“Usually it’s the entrepreneur who requires that, or requests it, and we’re happy to structure it,” Baghoomian said, adding that the firm also views Shariah structures as “a better security position in certain regions.” 

Growth debt steps in where banks cannot 

Baghoomian framed growth debt as a practical complement to equity for companies that have moved beyond the earliest stage but are not yet “bankable.” 

She said: “The lower-cost bank type facilities don’t exist. There’s that gap.”

Baghoomian added that companies want to grow, “but they don’t want to keep selling big chunks of equity. That implies giving up control and ownership.” 

For businesses with the fundamentals private credit providers look for, she said, debt can extend runway while limiting dilution. 

“As long as they have predictable revenue, clear unit economics, and the right assets that can be financed, this is a nice solution to continue their path,” she added. 

That role becomes more pronounced as equity becomes harder to raise at later stages, Baghoomian believes. 

She pointed to a gap that “might be widening” around “series B-plus” fundraising, as later-stage investors become “more discriminating” about which deals they back. 

Asset-heavy fintechs cannot scale on equity alone 

For asset-heavy technology businesses, Baghoomian argued, debt is not just an option but a necessity. 

She pointed to buy-now-pay-later platform Tabby as an example of a model built on funding working capital at scale. 

“Tabby is an asset-heavy business,” she said. “They’re providing installment plans to consumers, but they still need to pay the merchant on day one. That’s capital-intensive. You need a lot of cash to do that.” 

Equity alone, she added, would be structurally inefficient. “You would not want to just raise equity. The founders, employees, everyone would own nothing and lose a lot of control.” 

We don’t target a specific country because of some other mandate. It’s just a larger market in the region, so in the types of deals we’re doing, it ends up weighing heavily to Saudi Arabia.

Armineh Baghoomian, PFG managing director and head of Europe, the Middle East and Africa and co-head of global fintech

Baghoomian said those dynamics are common across other asset-intensive models, including lending platforms and businesses that trade in large inventories such as vehicles or property. “Those are businesses that inherently end up having to raise quite a bit of credit,” she said. Partners for Growth’s relationship with Tabby also reflects how early the firm can deploy capital when the structure is asset-backed. “We started with Tabby with $10 million after their seed round, and then we grew, and we continue to be a lender to them,” Baghoomian said. 

“On the asset-backed side, we can go in quite early,” she said. “Most of the fintechs we work with are very early stage, post-seed, and then we’ll grow with them for as long as possible.” 

As the market for private credit expands in the Gulf, Baghoomian emphasized discipline — both for lenders and borrowers. 

For investors assessing startups seeking debt, she said the key is revenue quality and predictability, not just topline growth. “Revenue is one thing, but how predictable is it? How consistent is it? Is it growing?” she said. “This credit is not permanent capital. You have to pay it back. There’s a servicing element to it.” 

Her advice to founders was more blunt: stress-test the downside before taking leverage. 

“You have to do a stress test and ask: if growth slows by 30 to 40 percent, can I still service the debt? Can I still pay back what I’ve taken?” she said. 

Baghoomian warned against chasing the biggest facility on offer. “Sometimes companies compete on how much a lender is providing them,” she said. “We try to teach founders: take as much as you need, but not as much as you can. You have to pay that back.” 

Partners for Growth positions itself as an alternative to banks not only because many growth-stage companies cannot access bank financing, but because it can tailor structures to each business. 

HIGHLIGHTS

• Partners for Growth positions itself as an alternative to banks not only because many growth-stage companies cannot access bank financing, but because it can tailor structures to each business.

• The firm lends globally deploying capital where it sees fit across markets including Australia, New Zealand, and Southeast Asia, as well as Latin America and the GCC, where it has been active for about six years.

One of Partners for Growth’s differentiators, Baghoomian said, is how bespoke its financing is compared with bank products. 

“These facilities are very bespoke. They’re custom to each company and how they need to use the money,” she said, adding that the fund is not offering founders a rigid menu of standardized options. 

“No two deals of ours look alike,” she said, framing that flexibility as especially important at the growth stage, when business needs can shift quickly. 

That customization, she added, extends beyond signing. Baghoomian said the firm aims to structure facilities so companies can actually deploy capital without being constrained, adding: “We don’t want to handcuff you. We don’t want to constrain you in any way.” 

As a company evolves, she said the financing can evolve too, because what works on day one often won’t fit nine months later. 

“We’ll revise structures,” she said, describing flexibility as core to how private credit can serve fast-moving tech businesses. 

She added that a global lender can also bring operating support and market pattern recognition, while still accounting for local nuance. 

Baghoomian expects demand for private credit in the Gulf to keep rising. “They are going to require credit, for sure,” she said, pointing to the scale of new platforms and projects. 

“I don’t see it shrinking,” she said, adding that Partners for Growth is seeing more demand and is in late-stage discussions with several companies, though she declined to name them. 

PFG to stay selective despite rising competition 

Competition among lenders has increased since the firm began deploying in the region, Baghoomian said, calling that “very healthy for the ecosystem.” 

Most of what the firm does in the region is asset-backed, Baghoomian said, often through first warehouse facilities for businesses financing receivables or other tangible exposures, “almost always Shariah.” 

Keeping Egypt on its watchlist 

Beyond the Gulf, Baghoomian said the firm is monitoring Egypt closely, though macroeconomic volatility has delayed deployments. 

“We looked at Egypt very aggressively a few years ago, and then the macro issues changed,” she said, adding that the firm continues to speak with companies in the country and track conditions. 

Even as private credit becomes more common in the region, Baghoomian underscored that debt is not universally appropriate. 

“Not every company should take a loan or credit,” she said. “You don’t take it just to take it. It should be getting you to the next milestone.”