LAHORE: The Pakistani prime minister’s special advisor on tourism, Awn Chaudhry, and Faisal Niaz Tirmizi, Pakistan’s ambassador to the UAE, on Monday inaugurated the Pakistan Pavilion at the Arabian Travel Market (ATM), a tourism event organized annually in Dubai to provide a platform for inbound and outbound tourism professionals in the Middle East.
Over 2,000 exhibitors, including Emirates, Expedia Group, Hilton and Burj Al Arab, from more than 100 countries are at this year’s ATM, with over 100 first-time exhibitors.
“12 Pakistani companies are participating in the biggest tourism expo in Asia. Pakistan's real strength are #tourism and #IT which need to be promoted,” Tirmizi wrote on Twitter.
Speaking on the occasion, Chaudhry appreciated the participation of Pakistani companies at the expo, and said the event provided “an excellent opportunity to showcase Pakistan's immense beauty and increase the flow of foreign tourists and investors.”
This year’s ATM event focuses on efforts to cut carbon emissions, with those in attendance to hear from experts and industry leaders about how the sector is working towards that goal.
“My colleagues and I cannot wait to welcome participants to the 30th edition of Arabian Travel Market, which will see bring our industry together in Dubai to explore this year’s theme, Working Towards Net Zero,” exhibition director Danielle Curtis said in a statement.
“[Monday's] programme features a diverse selection of interviews and panel discussions, which will provide valuable insights as we work to build a sustainable travel industry for future generations.”
Around 34,000 visitors are expected to this year's event over four days.
