Pakistani firm enters multibillion-dollar Saudi information technology market by forging AI partnership
Pakistani firm enters multibillion-dollar Saudi information technology market by forging AI partnership/node/2295081/business-economy
Pakistani firm enters multibillion-dollar Saudi information technology market by forging AI partnership
The photo taken on April 29, 2023, shows Saad Mughal, co-founder of AlphaVenture, the Pakistani firm that has teamed up with a Saudi organization Tajreedpro, speaking to Arab News in Karachi, Pakistan. (Photo courtesy: AN photo)
KARACHI: A Pakistani digital agency specializing in web and artificial intelligence (AI) technologies has entered Saudi Arabia’s multibillion-dollar information technology market after forging a strategic partnership with a Riyadh-based company, according to one of its officials.
The kingdom is restructuring its economy around technological lines as part of Vision 2030, a development framework aimed at reducing its dependence on oil and expanding public service sectors such as health, education, infrastructure, recreation, and tourism.
In 2019, the kingdom’s sovereign wealth fund announced a $500 billion investment in AI and other emerging technologies for the next decade.
AlphaVenture, the Pakistani firm, has teamed up with Tajreedpro, a Saudi organization, to share AI and other technical support.
“We are working on a personalized image generation tool that will not only respond to commands in English but also Arabic,” Saad Mughal, the company’s co-founder, told Arab News on Friday. “This has not been done in the past where you can localize software or AI tools to generate pictures or other things by using local languages.”
Tajreedpro offers various solutions, such as brand identity development, communication material production, photography, video production, and artistic project creation, to its clients.
Mughal said his company is developing a platform called Hunary with the Saudi firm and will deliver it within the current year.
“Tajreed and we are working together on a platform called Hunary, where we are the tech arm for them, and we are implementing the entire AI and Web part, and Tajreed is looking after the business side of it,” he added.
AlphaVenture launched an AI tool by building a context layer on top of ChatGPT earlier this month as an experiment, which received an overwhelming global response.
Mughal said his company’s decision to enter the Saudi market would also help Pakistan enhance its IT exports and increase the country’s visibility in the global market.
According to official data, Pakistan exported $223 million worth of IT services in March 2023, with a total export of $1.94 billion in the last nine months of the current fiscal year.
Pakistan’s IT exports are mainly concentrated in the United States, United Kingdom, and Middle East, with a significant portion of these exports consisting of software consultancy, e-commerce, automation, mobile banking, financial services, and software development.
Startups attract fresh capital to scale AI, health tech, and infrastructure
Updated 5 sec ago
Nour El-Shaeri
RIYADH: Startups across the Middle East and North Africa are accelerating growth through strategic funding rounds, partnerships, and technological innovation.
From agriculture tech and AI-led cybersecurity to digital health and home renovation, this week’s developments reflect the region’s expanding startup ecosystem and investor confidence across key verticals.
Saudi agritech startup Nabt has raised $3.4 million in a seed extension round, bringing its total funding to $5 million.
The round was led by SHG Group, with participation from Merak Capital and several angel investors, signaling strong investor confidence in the company’s long-term growth strategy.
The funding announcement took place during a signing ceremony at the Sunbola program event under the Ministry of Environment, Water, and Agriculture.
Founded to build both physical and digital infrastructure for the fresh-produce sector, Nabt connects farmers directly with commercial buyers through fulfillment centers that handle sorting, cold storage, and last-mile logistics.
The company recently launched the Nabt Online Auction to support large-scale produce trading across the Kingdom, and Nabt Intel, which provides real-time pricing and market-demand data.
CEO Abdullah Al-Otaibi said: “In just two years, Nabt has proven that building transparent and efficient infrastructure for fresh produce is not only possible but essential.”
The new capital will support expansion into additional Saudi cities and further develop Nabt’s infrastructure and services to boost food security and farmer profitability across the country.
COGNNA raises $9.2m
COGNNA, a Saudi cybersecurity company founded in 2022, has closed a $9.2 million series A round led by Impact46 and co-led by BNVT Capital, with participation from Vision Ventures and Tali Ventures.
The company offers AI-driven security operations tailored for enterprises and SMEs through its Agentic SOC platform.
Combining AI automation with human oversight, COGNNA’s platform helps organizations simplify compliance and proactively defend against cyber threats.
Chief Technology Officer Ziyad Al-Sheri stated: “Through our AI-led platform, we are building an Agentic SOC that doesn’t just respond to threats — it anticipates them.”
The funding will be used to accelerate global expansion, enhance R&D in AI automation, and scale operational teams and infrastructure to meet growing demand.
The company plans to allocate capital across product development, marketing, hiring, and international operations.
Funch raises $500k
Funch, a Dubai-based AI-native lunch subscription startup, has secured $500,000 in a pre-seed round led by Angelspark, with participation from investors including Mostafa Kandil, Mahesh Murthy, and Tushar F.
Founded in 2025 by Ahmad Joehnny and Ghada Zanaty, the platform offers flexible, credit-based lunch subscriptions for 19 Emirati dirhams per day with no delivery fees.
Founded in 2025 by Ahmad Joehnny and Ghada Zanaty, Funch offers flexible, credit-based lunch subscriptions with no delivery fees. (Supplied)
Funch replaces traditional meal plans with a system where users can pause, skip, or cancel orders while using credits only when meals are delivered.
“Our model is built around pre-planned orders, enabling us to operate with higher efficiency, reduce waste, and cut emissions with fewer trips,” said co-founder and chief operating officer Ghada Zanaty.
The company leverages AI to forecast demand, optimize routes, rotate menus, and streamline logistics, and will use the funding to scale across Dubai and develop its AI systems further.
Paymob teams up with Robusta
Egyptian fintech Paymob and software development firm Robusta Technology Group have announced a strategic partnership to accelerate digital transformation across Egypt and the wider region.
The collaboration will integrate Paymob’s digital payments infrastructure with Robusta’s AI-driven product development and analytics capabilities.
The joint initiative aims to deliver intelligent digital experiences for SMEs and enterprises, supporting Egypt’s Vision 2030 goals.
Both companies plan to expand regionally and develop future offerings combining automation, analytics, and seamless payment systems to improve operational efficiency for merchants and startups.
Reno raises $4m
UAE-based renovation technology platform Reno has raised $4 million in a mix of equity and debt funding.
The round included investments from Sanabil 500, Hub71, and Plus VC, as well as Zero 100 VC, FlyerOne Ventures, and Sandstorm VC. AngelSpark and Swiss Founders Fund also invested.
Founded in 2024 by Marc Michel, Amr Hosny, and Farah Karabeg, Reno offers a tech-enabled, end-to-end solution for interior design and renovation services in both residential and commercial sectors.
Reno aims to streamline the renovation process through a unified digital platform, allowing customers to manage projects from planning through execution.
The company plans to use the new capital to expand across the GCC region, enhance its technological infrastructure, and further develop its customer experience.
Glenwood PE and Mubadala invest in Korean desalination firm NanoH2O
Glenwood Private Equity and Abu Dhabi’s Mubadala Investment Company, along with co-investors, have completed a co-investment in NanoH2O, a Seoul-based reverse osmosis membrane manufacturer previously operating as LG Water Solutions under LG Chem.
All closing conditions and regulatory approvals for the investment have been fulfilled.
NanoH2O, which became an independent entity in 2024, supplies desalination and brackish water treatment solutions to municipal and industrial clients worldwide. More than 95 percent of its revenue is generated outside South Korea.
“We have strong conviction in NanoH2O’s technology leadership and long-term growth potential,” said Mohamed Al-Badr, head of Asia at Mubadala.
The firm aims to support NanoH2O’s global expansion, particularly in the MENA region, amid growing concerns over water security and decarbonization.