Riyadh poultry expo to promote Vision 2030 targets

The expo is the most prominent event in the Kingdom and the region for the poultry industry. (SPA)
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Updated 29 April 2023
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Riyadh poultry expo to promote Vision 2030 targets

  • The Kingdom is expected to meet 80 percent of its own poultry demands by 2025, increasing self-sufficiency in line with the Vision 2030 goal of achieving food security

RIYADH: Saudi Arabia will host the second Middle East Poultry Expo on May 1-3 under the patronage of Minister of Environment, Water and Agriculture Abdulrahman Al-Fadli.

The three-day expo, held at the Riyadh International Convention and Exhibition Center, will bring together more than 200 companies from 37 countries, as well as experts in the poultry, feed, and animal health sectors.

It aims to enhance investment opportunities in the poultry industry and provide an ideal platform to connect local investors with international suppliers and experts, achieving the national strategy for food security.

Governmental bodies and institutions, associations, companies and nonprofit organizations working in the livestock sector will display more than 500 products for the supply chains of the poultry industry, promoting scientific and commercial exchange, and building business networks in the largest poultry markets in the Middle East and North Africa.

The expo will showcase the latest innovations, solutions and technologies in the field of poultry breeding and production, animal health and the feed industry.

The expo is the most prominent event in the Kingdom and the region for the poultry industry. The event stretches over an area of 11,000 square meters, and includes exhibitions for poultry, feed, mills, as well as animal health and nutrition.

It will also be accompanied by a symposium on knowledge in the world of poultry, in which experts from major international companies will take part in scientific lectures highlighting the latest products and solutions that contribute to the growth and sustainability of the industry.

The Saudi poultry sector is one of the largest and fastest-growing in the region. There is significant government support for the industry, led by the Ministry of Environment, Water and Agriculture through loans and projects, raising the percentage of investment in the industry in cooperation with the private sector. A recent deal led to the planned investment of SR17 billion ($4.5 billion) into the industry until 2025.

The Kingdom is expected to meet 80 percent of its own poultry demands by 2025, increasing self-sufficiency in line with the Vision 2030 goal of achieving food security.

 

 


Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Updated 25 February 2026
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Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Since returning to live in the Kingdom after years abroad with the best bakeries at my fingertips, I have been on a mission to find suitable sourdough locally. I sampled many mediocre ones, but one would rise above the rest: Ana Starter Sourdough Factory.

I first met founder Aisha Al-Omair at the Juthoor Farmer’s Market and tried her bread then. I liked it immediately.

“Ana Starter Sourdough Factory started as a passion for creating and fermenting the healthiest bread and introducing it to the Saudi market,” she told me at the time.

It began as a personal mission then expanded — like the dough — to serve the community.

“For a long time, I’ve suffered feeding my kids proper bread. The breads that were available at the supermarkets or at local bakeries had instant yeast, that never really took time to ferment, and therefore, when you consume the average bread, you notice some stiffening, you notice indigestion, you notice bloating and heartburn.”

Indeed, I did not feel any bloating or heartburn after devouring a slice or a few so I recently went on a quest to find more.

I ventured to Dammam to find her factory shop. It is a tiny slither of a place — I almost missed it while driving past factories in the Industrial City.

The shop comes with a decadent whiff of delicious bread.

Upon entering, you will see fridges stocked with bread and goodies like jams and butters (from other brands) that complement the bread well.

The sourdough offerings include jalapeno cheddar, zataar, plain and about a dozen other flavors.

The hassawi sourdough, made with local dates from neighboring Al-Ahsa, quickly became my favorite. It has little bits of dates tucked inside like tiny treasures.

Each slice is separated with a sheet, making it easy to freeze and pull out what you need without slices sticking together.

Fluffy with a rustic crust, it is great for sandwiches, dipping in olive oil, or slathering with salted butter.

My freezer is now packed with loaves.

At around SR45 ($12) per loaf, the price is slightly steep for the local market, but the superior quality is worth the extra dough.

Each day, they post on Instagram Stories showing what is available for pickup — and the quantity of each item.

Ordering is easy: Send a DM to reserve a loaf, swing by the shop, or opt for delivery.

• For more details, check their Instagram @anaastarter.