Google launches first 'App Growth Lab' in Pakistan to support app developers, companies

A google sign is seen outside the Google office in New York, United Kingdom on February 2, 2023. (AFP/File)
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Updated 26 April 2023
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Google launches first 'App Growth Lab' in Pakistan to support app developers, companies

  • Google says program represents commitment to help Pakistan’s app industry grow locally, globally
  • Four-month program to identify developers, studios, companies to accelerate growth of businesses

ISLAMABAD: Google has announced the opening of its first-ever App Growth Lab in Pakistan, a four-month program designed to identify high-potential app developers, studios, and companies looking to accelerate and grow their businesses, an official statement from the company confirmed Wednesday.

According to a report released earlier this year by Data Darbar, a private markets intelligence platform, the South Asian country’s app industry witnessed a 35 percent growth in 2022 with 3.52B downloads.

Google said the launch of the program represents the tech giant’s commitment to helping grow Pakistan’s app industry locally and globally.

“Following the launch of the Gaming Growth Lab in Pakistan last year, Google announced today that it has opened the first-ever App Growth Lab in Pakistan,” the search engine giant said in the statement.

“With intensive education and support phases, the program will allow app developers to learn from Google experts in areas such as Ads, AdMob, Firebase, gTech, and Play as well as Industry leaders.”

The company added that the program is based on four core pillars: build, develop, launch, and scale.

The ‘build’ component of the program would help participants uncover the global app and gaming opportunity to understand different levers to set the all-around strategy for your company.

The ‘develop’ component would bring a user-centric mindset to the app and game product development and leverage best-in-class technology to set your app up for long-term success.

Google said the ‘launch’ component would help participants learn about strategies to win the launch, set up monetization models, and maximize Google's tools for data to achieve measurable growth.

Meanwhile, the ‘scale component' would provide participants with the knowledge of opening their app to the world by leveraging market and platform diversification strategies, the company said.

“The program will commence in June and run for four months. Interested organizations, app, and development studios may apply till May 22, 2023,” it added.


Pakistan launches ‘Zarkheze’ digital platform to provide loans, advisory services to farmers

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Pakistan launches ‘Zarkheze’ digital platform to provide loans, advisory services to farmers

  • Pakistan’s agriculture sector accounted for 24 percent of GDP, employed over 37 percent of the nation’s labor force last year
  • The Zarkheze initiative will not only provide financing but it will also improve productivity through quality inputs

KARACHI: Pakistan has launched ‘Zarkheze,’ a government-backed digital platform, to expand farmers’ access to agricultural financing and advisory services, allowing up to Rs1 million loans through a mobile app as part of efforts to boost productivity and formalize farm lending.

Pakistan’s agriculture sector accounted for 24 percent of the gross domestic product (GDP) and employed more than 37 percent of the nation’s labor force last year, according to the Economic Survey 2024-25.

The Zarkheze initiative aims to digitize agriculture finance enabling farmers to digitally apply and obtain financing through Zarkheze app. After necessary verifications and agronomic assessments, the application will be submitted to the bank of farmer’s choice for processing, according to the State Bank of Pakistan (SBP).

Seventy-five percent of the financing will be disbursed in kind for the purchase of agri-inputs through pre-approved agri-vendors of banks. Besides financing, farmers will also be provided with agri-advisory services through a Land Information Management System (LIMS).

“The Zarkheze product will thus not only provide financing but will also improve the farmers’ productivity through quality inputs and advisory services,” the SBP and and the Pakistan Banks Association (PBA) said in a joint statement.

“To incentivize the banks to aggressively provide financing to small farmers, the government has also provided 10 percent first loss coverage and an operational cost subsidy of Rs10,000 per borrower for the net increase in outstanding borrowers of banks.”

The Zarkheze application is available for download on Google Play Store, while farmers can visit their nearest bank branch for assistance with digital onboarding, according to the statement.

Finance Minister Muhammad Aurangzeb said Zarkheze exemplifies their commitment to expanding financial inclusion.

“By facilitating access to formal credit for small farmers, this initiative supports the government’s broader objectives of rural development and national food security,” he said.

SBP Governor Jameel Ahmad called the launch of the digital platform a “pivotal step” in improving small farmers’ access to finance.

“By digitising the credit journey, we are removing friction for small farmers and ensuring that formal lending is accessible, timely, and helps farmers improve their productivity,” he said.

“Zarkheze will also support in achieving the broader goal of promoting and nurturing digital payments in rural economy.”

PBA Chairman Zafar Masud highlighted the banking sector’s collective role in supporting the initiative, stating the banking industry remains committed to the successful implementation of Zarkheze.

“We will continue to work closely with the Ministry of Finance and the State Bank of Pakistan to expand outreach and streamline processes for farmers across the country,” he said.

“By leveraging advanced technology and innovative credit assessment methods, we aim to improve access to finance for smallholder farmers, particularly landless operating within a largely undocumented sector.”