New Formula E documentary ‘Progress is Unstoppable’ celebrates GEN3 car’s season 9 debut

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Updated 19 April 2023
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New Formula E documentary ‘Progress is Unstoppable’ celebrates GEN3 car’s season 9 debut

  • The six races of the latest all-electric championship have seen 5 different winners

RIYADH: Formula E has launched a new brand campaign film entitled “Progress is Unstoppable” reflecting the momentum building for what is widely regarded as the most exciting season of electric racing yet in the ABB FIA Formula E World Championship.

The new short film focuses on the GEN3 race car — the fastest, lightest, most powerful and efficient electric race car ever built — and its cutting-edge technology, high performance and sustainability.

The first six races of season nine and the GEN3 era have seen five different drivers emerge on top of the podium, and the new car has also delivered the fastest lap ever in Formula E’s 106-race history in Cape Town. Meanwhile the most recent race, the 2023 Julius Baer Sao Paulo E-Prix, saw 114 overtakes and 11 lead changes.

The short film has been released in the buildup to the 2023 SABIC Berlin E-Prix this weekend from April 22 to 23.

Berlin is the only city to host a race in every Formula E season to date and the double-header marks the halfway point of an action-packed season nine. The races will air live on Saudi Sports Channel and Dubai Sports.

Henry Chilcott, chief marketing officer for Formula E, said: “Six races into season nine and the debut of the all new GEN3 race car, we’re fast building a reputation for delivering the most exciting motor racing on the planet. For our third campaign with Uncommon we wanted to create something as uncompromising, unexpected and exciting as our racing.

“‘Progress is Unstoppable’ is both a bold act and an attitude, designed to show the disruptive power of our sport and fight for the attention of new fans with something they’ll never have seen before.”

The short film will form part of a wider visual campaign that will run through the second half of season nine which will climax with the 2023 Hankook London E-Prix double-header from July 29 to 30 at ExCeL London on motorsport’s only indoor and outdoor racetrack.


Al-Rajhi leads strong Saudi contingent for Dakar Rally 2026

Updated 31 December 2025
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Al-Rajhi leads strong Saudi contingent for Dakar Rally 2026

  • The event returns to the Kingdom for the 7th year in row from Jan. 3 to 17, featuring more than 800 competitors from 69 countries in 433 vehicles
  • Though the local spotlight will be on defending champ Yazeed Al-Rajhi and established stars Dania Akeel and Yasser Seaidan, there is plenty of emerging Saudi talent to watch as well

JEDDAH: As the Dakar Rally returns for a seventh year to Saudi Arabia next week, what began in 2020 with a handful of local entrants from the host country among the international stars has evolved into a confident and sizable national presence at one of the toughest events in motor sports.

Saudis are set to play a central role as the competitors cruise through the country from Jan. 3 to 17, with no fewer than 25 drivers and co-drivers from the Kingdom taking part this year, including 10 graduates of the Saudi Next Gen program.

Much of the spotlight inevitably will fall on defending champion Yazeed Al-Rajhi, and established competitors such as Dania Akeel and Yasser Seaidan, but they are joined by an impressive roster of emerging talent.

Established Saudi stars

The Saudi contingent is led by Al-Rajhi, who returns for his 12th Dakar as the reigning champion after a landmark victory 12 months ago. Other successes at major international rally-raid events — including wins at the Abu Dhabi Desert Challenge, Rallye du Maroc and Desafio Ruta 40 — have firmly established his place among the elite in the “Ultimate” category.

“Winning the 2025 Dakar Rally was only the beginning,” Al-Rajhi said. “I am preparing for Dakar 2026 with full determination and focus. I will fight stage-by-stage. The car is ready, the team is ready and the ambition has no limits.”

In the “Challenger” category, Akeel continues to set the benchmark ahead of her fifth Dakar. She has earned a reputation for consistency, highlighted by an eighth-place T3 finish at Dakar 2022, and the FIA T3 Baja World Cup title in 2021.

Partnering once again with navigator Sebastien Delaunay, Akeel will compete in the Taurus by BBR Motorsport as she targets a podium finish.

Strength and depth across categories

Beyond the headline names, the Saudi presence at Dakar is underpinned by a selection of other experienced competitors. Yasir Seaidan is lining up for his ninth Dakar, after finishing third in the SSV category at the event in 2024 and securing the World Rally-Raid Championship SSV title the same year.

Saleh Al-Saif adds further depth to the SSV class, with six Dakar appearances under his belt, including a sixth-place finish in 2024, along with two Jordan Baja victories.

The Saudi representation extends to other categories. Tariq Al-Rammah will compete in the T5.2 Truck class for the fifth time, while Ibrahim Al-Muhanna will make his seventh Dakar appearance in the Classic Truck category, following a third-place Stock finish in 2024.

Ahmed Al-Jaber, Abdulhalim Al-Mogheera and Badr Al-Hamdan will represent the Kingdom in the motorcycle category.

The next generation

A defining feature of Dakar 2026 is likely to be the emergence of fresh talent from structured national pathways of development. Several graduates of the Saudi Next Gen program, for example, will make their Dakar debuts, reflecting the Kingdom’s growing focus on long-term development of talent.

Hamza Bakhashab lines up at the event after a standout season that included victories at the 2025 Saudi Baja – Hail and the Jordan Baja, a debut at WRC Rally Saudi Arabia 2025, and the Saudi Next Gen 2025 title.

Abdullah Al-Shegawi will also make his Dakar debut, as the second selection through the Saudi Next Gen program.

Khaled Al-Feraihi will make his Dakar debut in the Ultimate class, while Majed Al-Thunayan returns for a second appearance in the Stock category.

A growing motor sports ecosystem

From participation in the early years of the Dakar’s Kingdom era to recent championship successes, Saudi Arabia’s Dakar story has evolved into a sustained presence built on experience, ambition and long-term vision.

The 2026 event, the seventh Dakar Rally hosted by Saudi Arabia, will feature a prologue followed by 13 competitive stages across 14 race days, showcasing the diverse landscapes of the Kingdom.

The event will bring together more than 800 competitors of 69 nationalities in 433 vehicles. It is staged under the supervision of the Kingdom’s Ministry of Sport, and organized by the Saudi Automobile and Motorcycle Federation in partnership with the Saudi Motorsport Company.