New Formula E documentary ‘Progress is Unstoppable’ celebrates GEN3 car’s season 9 debut

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Updated 19 April 2023
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New Formula E documentary ‘Progress is Unstoppable’ celebrates GEN3 car’s season 9 debut

  • The six races of the latest all-electric championship have seen 5 different winners

RIYADH: Formula E has launched a new brand campaign film entitled “Progress is Unstoppable” reflecting the momentum building for what is widely regarded as the most exciting season of electric racing yet in the ABB FIA Formula E World Championship.

The new short film focuses on the GEN3 race car — the fastest, lightest, most powerful and efficient electric race car ever built — and its cutting-edge technology, high performance and sustainability.

The first six races of season nine and the GEN3 era have seen five different drivers emerge on top of the podium, and the new car has also delivered the fastest lap ever in Formula E’s 106-race history in Cape Town. Meanwhile the most recent race, the 2023 Julius Baer Sao Paulo E-Prix, saw 114 overtakes and 11 lead changes.

The short film has been released in the buildup to the 2023 SABIC Berlin E-Prix this weekend from April 22 to 23.

Berlin is the only city to host a race in every Formula E season to date and the double-header marks the halfway point of an action-packed season nine. The races will air live on Saudi Sports Channel and Dubai Sports.

Henry Chilcott, chief marketing officer for Formula E, said: “Six races into season nine and the debut of the all new GEN3 race car, we’re fast building a reputation for delivering the most exciting motor racing on the planet. For our third campaign with Uncommon we wanted to create something as uncompromising, unexpected and exciting as our racing.

“‘Progress is Unstoppable’ is both a bold act and an attitude, designed to show the disruptive power of our sport and fight for the attention of new fans with something they’ll never have seen before.”

The short film will form part of a wider visual campaign that will run through the second half of season nine which will climax with the 2023 Hankook London E-Prix double-header from July 29 to 30 at ExCeL London on motorsport’s only indoor and outdoor racetrack.


Sixth Dakar Rally win for Al-Attiyah as Benavides triumphs on two wheels

Updated 17 January 2026
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Sixth Dakar Rally win for Al-Attiyah as Benavides triumphs on two wheels

  • Al-Attiyah, with Belgian co-driver Fabian Lurquin, had led overnight after taking his 50th career stage win
  • 55-year-old Qatari also won ‌in ⁠2011, ​2015, ‌2019, 2022 and 2023

Qatar’s Nasser Al-Attiyah won ​the Dakar Rally for the sixth time in the car category on Saturday as Argentina’s Luciano Benavides won by two seconds on two wheels, the narrowest margin ever.

Al-Attiyah, with Belgian co-driver Fabian Lurquin, had led overnight after taking his 50th career stage win and made no mistakes as he handed Dacia a first victory at their second attempt in the two-week event ‌held entirely ‌in Saudi Arabia.

The 55-year-old Qatari also won ‌in ⁠2011, ​2015, ‌2019, 2022 and 2023.

Ford’s Nani Roma finished second, nine minutes and 42 seconds behind, and teammate Mattias Ekstrom was third after winning the final stage.

Last year’s winner Yazeed Al-Rajhi of Saudi Arabia withdrew in the opening week after mechanical problems.

Benavides had earlier taken the motorcycle title after American Ricky Brabec lost his way and saw ⁠victory slip through his fingers.

The KTM rider, whose older brother Kevin won the Dakar ‌in 2021 and 2023, came home second ‍in the 105-km stage in ‍Saudi Arabia’s Red Sea port of Yanbu, with Honda’s overnight ‍leader Brabec 10th.

In a grueling endurance event spanning two weeks and 8,000km over rocky roads, through canyons and vast expanses of desert dunes, twice winner Brabec blew his chances with only a few kilometers ​remaining.

Spaniard Tosha Schareina finished third overall for Honda.

“From the start to the finish I never stopped dreaming, I ⁠never stopped believing,” said Benavides, who had trailed Brabec by three minutes and 20 seconds after Friday’s penultimate stage.

“I said to all my people around ‘I don’t know why but I still feel it’s possible, I still believe I can win and it’s going to go my way’.

“In the last three kilometers, Ricky took a wrong piste and I took a good one... I just saw the opportunity and I took it.”

American Skyler Howes was fourth overall for Honda, ahead of Australia’s 2025 champion Daniel Sanders on a ‌KTM.

Sanders crashed on stage 10 but refused to retire and raced on despite a suspected broken collarbone.