The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture and allowed it to retain its creative culture while continuing to evolve, says a review published on goodreads.com. “Creativity, Inc.” has been expanded to illuminate the continuing development of the unique culture at Pixar. This updated edition details how Ed Catmull built a culture that does not just pay lip service to the importance of things like honesty, communication, and originality but commits to them.