For Tasha Jessen, the long journey from Pakistan to ‘The Voice’

Tasha Jessen performs at the American singing competition, ‘The Voice,’ in March 2023. (Photo courtesy: social media)
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Updated 24 March 2023
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For Tasha Jessen, the long journey from Pakistan to ‘The Voice’

  • Jessen this month became the first Pakistani to be chosen to compete on the super hit American singing show
  • Hailing from Faisalabad, Jessen moved from Pakistan with her family at the age of 12, currently lives in the US

KARACHI: Tasha Jessen this month became the first singer from Pakistan to be chosen to compete in the American singing competition ‘The Voice’ after her successful debut at the ‘Blind Auditions’ stage of the contest. 

Jessen, originally named Sitaaish Ayub, grew up in Pakistan’s Faisalabad city where she described herself as the only Christian girl in her all-Muslim class. According to widely published media reports, Jessen left Pakistan with her family when she was 12 to escape religious persecution and immigrated to Thailand and onwards to Ontario, Canada. The 21-year-old finally moved to the US a few years ago where she currently lives with her husband, also a singer and guitarist, in Colorado Springs. Her family is still based in Canada. 

Jessen’s performance of Leon Bridges’ ‘River’ at the Blind Auditions of Season 23 of The Voice moved the judges, including Chance the Rapper, country superstar Blake Shelton and former One Direction member Niall Horan, who all turned their chairs during her soulful rendition. 

Jessen will next appear during battle rounds, which begin March 27. The show airs at 7pm Mondays and 8pm Tuesdays on NBC. 

“I was the first Pakistani to ever go on that stage and that was a big thing on its own, and that was a really proud moment for me, for my country,” Jessen told Arab News in a Zoom interview from Colorado Springs on Thursday. 

“I really hope that everybody watching at home and everybody in Pakistan is really proud as well because it’s a big deal for all of us.” 

 

 

 

Recalling her journey to The Voice, Jessen said she searched online on how to audition for the show and then did a virtual audition after which she heard back "pretty quickly." 

“All of a sudden, I was in LA” she said. “I was standing on stage and I was shaky because I couldn’t believe I was standing there with all these big celebrities talking to me. It was a really fast journey. Like, I blinked and it happened. It took me months and months to prepare and get ready and now it is all done.” 

“Your voice is hard to define,” Blake Shelton, who Jessen chose as her coach on The Voice, said after her audition. “Which is the best thing you could have going for you … Tasha looks like a star. Nobody else sounds like Tasha, and she’s on Team Blake.” 

Growing up, music was always “the most important part of life” for Jessen. Most of the members of her immediate family are recording artists and musicians and she recalled nights throughout her childhood spent singing with her mother and siblings while her father played the harmonium. She also participated in almost every competition at the Beaconhouse International School System in Faisalabad where she used to study when she lived in Pakistan. 

Jessen dropped out after high school and never went to college, which she said really disappointed her mother who wanted her to pursue medicine. 

“I did a lot of gigs and did a lot of worship [groups] in church and stuff like that,” Jessen said, speaking about her journey after dropping out of school. “And so, it’s always just been music and sports, to be honest.” 

Jessen put music on hold when she moved to the US in September 2021 to spend time with her husband and try to find a job, which she did, as a showings agent for a property management company. 

But seeing The Voice was a “wake-up call,” she said, and propelled her back into the world of music. 

Today, Jessen says she has overcome all her fears: “Being a woman and then a Pakistani woman and then having a completely different faith [Christian] as well.” 

“I just had to be where the music was, it’s all that carried me through,” she said. 

And indeed, music did get her through it all: 

“When I actually made it onto the stage [of The Voice], it was just this picture of, okay, if I can do it, if a little brown Pakistani girl can do it, then anybody can do it.” 

Looking forward, Jessen said she was writing songs with her husband and hoped to release an album and go on tour one day. 

“The goal is to someday … spread the same love that we have for music with everybody else, share a bit of our story with everybody else,” Jessen said. “That’s the ultimate goal.” 


World Bank president in Pakistan to discuss development projects, policy issues

Updated 01 February 2026
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World Bank president in Pakistan to discuss development projects, policy issues

  • Pakistan, World Bank are currently gearing up to implement a 10-year partnership framework to grant $20 billion loans to the cash-strapped nation
  • World Bank President Ajay Banga will hold meetings with Pakistan Prime Minister Shehbaz Sharif and other senior officials during the high-level visit

ISLAMABAD: World Bank President Ajay Banga has arrived in Pakistan to hold talks with senior government officials on development projects and key policy issues, Pakistani state media reported on Sunday, as Islamabad seeks multilateral support to stabilize economy and accelerate growth.

The visit comes at a time when Pakistan and the World Bank are gearing up to implement a 10-year Country Partnership Framework (CPF) to grant $20 billion in loans to the cash-strapped nation.

The World Bank’s lending for Pakistan, due to start this year, will focus on education quality, child stunting, climate resilience, energy efficiency, inclusive development and private investment.

"World Bank President Ajay Banga arrives in Pakistan for a high-level visit," the state-run Pakistan TV Digital reported on Sunday. "During his stay, he will meet Prime Minister Shehbaz Sharif and other senior officials to discuss economic reforms, development projects, and key policy issues."

Pakistan, which nearly defaulted on its foreign debt obligations in 2023, is currently making efforts to stabilize its economy under a $7 billion International Monetary Fund (IMF) program.

Besides efforts to boost trade and foreign investment, Islamabad has been seeking support from multilateral financial institutions to ensure economic recovery.

“This partnership fosters a unified and focused vision for your county around six outcomes with clear, tangible and ambitious 10-year targets,” Martin Raiser, the World Bank vice president for South Asia, had said at the launch of the CPF in Jan. last year.

“We hope that the CPF will serve as an anchor for this engagement to keep us on the right track. Partnerships will equally be critical. More resources will be needed to have the impact at the scale that we wish to achieve and this will require close collaboration with all the development partners.”

In Dec., the World Bank said it had approved $700 million in ​financing for Pakistan under a multi-year initiative aimed at supporting the country's macroeconomic stability and service delivery.

It ‍followed a $47.9 ‍million World Bank grant ‍in August last year to improve primary education in Pakistan's most populous Punjab province.