Following the regional launch of the new 2023 Nissan Altima, the technologically advanced sedan is celebrating three decades of rich heritage, legacy and innovation in the Middle East. Now in its sixth generation, the Nissan Altima continues to differentiate itself through bold and dynamic styling, cutting-edge performance, and a host of innovative technologies.

Regarded as one of Nissan’s best-selling nameplates with more than 6 million units sold globally, the Altima’s success story dates back to 1992 when it made its entry into the brand’s lineup. Prior to its global debut, the Altima name appeared on the top trim line of the Nissan Leopard and Nissan Laurel, playing on the word “ultimate” and positioning the car as the “ultimate sedan.” 

As the Altima marks a new milestone in the region, Nissan celebrates its continued success with the introduction of the new 2023 model, which features aesthetic upgrades inside and out, and welcomes a plethora of technological features, including a new 12.3-inch display and wireless smartphone integration.

The 2023 model builds on a strong legacy in the region and stays true to the brand promise of “Innovation that Excites.”

First generation

First produced in June 1992 as a 1993 model, the Altima replaced the Nissan Stanza, also known as the Nissan Bluebird in certain markets. The first-generation Altima was noted for its contemporary design and sporty performance and was a true technological trailblazer.

Second generation

The second-generation Altima, which was introduced in 1998, featured a fresh redesign and offered a sportier appearance inside and out, along with enhanced safety through the introduction of side airbags.

Third generation

Launched in 2002, the third-generation Nissan Altima introduced an all-new design and was the first Nissan vehicle to be built on the brand’s new FF-L platform (front engine, front-wheel drive, long) with a 6.9-inch longer wheelbase than its predecessor.

Fourth generation

Among the many changes that the fourth-generation Nissan Altima brought to the market in 2007, were a more powerful 270-horsepower V6 engine and the brand’s first use of its Xtronic CVT transmission.

Fifth generation

Launched in 2013, the fifth-generation model became known as the most innovative and premium Altima in the model’s 20-year history at the time. In addition to a restyled and lighter body, the model featured a more powerful 2.5-liter four-cylinder engine, next-generation Xtronic transmission, and a refined suspension setup.

Sixth generation

Replacing the 3.5-liter V6 engine of the outgoing model, the sixth-generation Altima brought the world’s first variable compression turbo engine to the fore, delivering advanced excitement and fuel efficiency.

A refreshed sixth generation, the new 2023 Nissan Altima is currently available at Nissan’s partner network across the Middle East, including at Abdulmohsen Abdulaziz Al-Babtain Company showrooms, the exclusive dealer of Nissan vehicles in Kuwait.

Global technology leader Honeywell has revealed the latest trends for warehouses across the region, with increased demands for efficiencies bolstering technology adoption and growing the e-commerce sector.

In the Middle East, there is a spike in demand for efficiency in warehouses to ensure workers are fast and effective in distribution. Warehouses are integral for retail and serving digital converts, with around nine out of 10 customers in the region intending to continue buying online since the pandemic. 

The market for e-commerce is buoyant and remains focused on fulfilling customer demands for convenience. This has created a need for innovative tools and insights to manage the pace and scale of the growth being witnessed across industries. A recent report revealed that the MENA region’s total e-commerce market size reached $37 billion in 2022, with a double-digit growth rate from 2021 and a 32 percent compound annual growth rate over the 2018-2022 period.

In the Middle East, the appetite for investment in digital transformation is building rapidly as regional governments move toward “smart” strategies and initiatives as part of the Fourth Industrial Revolution. 

Digitization is enabling warehouse operations to become smarter, less error-prone and more predictable. Honeywell mobile solutions for transport, logistics and warehousing empower workers to better perform their day-to-day tasks and enhance people’s skills and processes to achieve greater efficiency, accuracy and employee experiences. 

“Digital transformation is key to keeping ahead of rapidly increasing market demands and to remain resilient amidst unpredictable supply chains. The pressure to increase levels of efficiency and productivity has never been greater in distribution and fulfillment operations, and digitalization is a key factor to deal with today’s challenges and prepare for the future. In that space and beyond, Honeywell supports retailers and e-commerce companies by ensuring warehouse operators can improve performance through upskilled and a more productive workforce,” said Minda Xu, vice president and general manager, high growth regions, safety and productivity solutions at Honeywell.

Through intelligent, data driven and automated processes, Honeywell’s portfolio of mobile devices enables the digital transformation of a warehouse to increase reliability and maximize productivity for efficient supply chains. Advanced Honeywell solutions are helping solve current warehouse challenges and enabling faster order fulfillment. Two examples of such solutions include the CT47 Handheld Computer and the CW45 Wearable Computer. 

The CT47 is an all-purpose mobile device designed to provide 5G data connectivity and communications for workers in both indoor and outdoor warehouse environments. By connecting mobile computers to 5G networks, workers can experience significant improvements in productivity and efficiency, including faster data transfer speeds, better reliability for devices to remain online throughout the entirety of workers’ shifts, and the ability to have more assets connected to the same network at once.

Comfortable, powerful and easy to use, the CW45 brings the power and durability of Honeywell mobile computing into a compact, ergonomic wearable device. It helps streamline common tasks that previously required users to juggle handheld devices with the goods they are processing, leaving both hands free to accomplish their tasks like picking and packing, stocking and assembly, eliminating wasted motion and increasing productivity.