With legacy book, Mastercard celebrates its ‘Priceless’ platform and 25 inspiring women

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Updated 19 March 2023
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With legacy book, Mastercard celebrates its ‘Priceless’ platform and 25 inspiring women

Bringing together the journeys of some of the world’s most inspiring female leaders in arts, sports, politics, hospitality, financial services and beyond, Mastercard has unveiled a coffee-table book, “Lasting Legacy — Honoring 25 Visionaries to Celebrate 25 Years of Priceless.” Launched during Women’s Month 2023, the book marks the 25th anniversary of Mastercard’s Priceless platform, which has been connecting people to their passions for a quarter of a century.
Mastercard is committed to creating a more equitable world for all and this project marks the company’s latest milestone in unlocking opportunities and celebrating the role of women in society. By exploring the role of these trailblazers, the book aims to inspire readers to take action in their own lives and communities to close the gender gap and create a more inclusive future.

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The book marks the 25th anniversary of Mastercard’s Priceless platform.

The legacy piece highlights the journeys and impact of women including Saudi Arabia’s Raha Moharrak, adventurer; Jessica Kahawaty, model, entrepreneur and philanthropist; Roya Khajeh, assistant general manager and head of cards and payments at Commercial Bank, Qatar; Sconaid McGeachin, director of communications and marketing at COP28 UAE and former senior vice president communications at Expo 2020 Dubai; Dr. Maya Mursi, president of the National Council for Women, Egypt; and Sudha Murty, author and philanthropist.
Others featured in the book include Nona Gaprindashvili, chess legend; Nezha Alaoui, founder, author, impact influencer and CEO of Women Choice; Ambareen Musa, founder and CEO of Yabi by Souqalmal; Laila Mostafa Abdullatif, director general of Emirates Nature-WWF; Naoko Yamazaki, astronaut and engineer; Jennifer Blandos, founder and CEO of Female Fusion; and Ola Doudin, co-founder and CEO of BitOasis, among others.
“This book has been a true labor of love for us, and a testament to the women who are driving progress and uplifting communities around the world,” said Beatrice Cornacchia, senior vice president, marketing and communications, Eastern Europe, Middle East and Africa, Mastercard.

It is our hope that the stories in ‘Lasting Legacy’ will encourage readers, regardless of their gender, to pursue their passions and make a positive impact on society, to inspire generations to come,” said Beatrice Cornacchia, senior vice president, marketing and communications, Eastern Europe, Middle East and Africa, Mastercard.
The book is available online, across libraries, universities, schools and on BooksArabia.com.

 


Jameel Observatory-CREWSnet advances climate resilience in Bangladesh

Updated 20 January 2026
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Jameel Observatory-CREWSnet advances climate resilience in Bangladesh

The Jameel Observatory Climate Resilience Early Warning System Network, an initiative co-founded by the Massachusetts Institute of Technology and Community Jameel to reinvent climate change adaptation in vulnerable communities into a proactive, integrated and evidence-based process, announced the launch of its Adaptation Fortress initiative, transforming existing cyclone shelters and providing protection from heat waves in Bangladesh for the first time.
The first Adaptation Fortress is under construction in Satkhira district, southwest Bangladesh. If this pilot is successful, the initiative will open a pathway, with additional funding, to scaling up to 1,250 Adaptation Fortresses providing heatwave relief to half a million of the region’s most vulnerable residents.
More than 30 million people live in southwestern Bangladesh. Between 2019 and 2021, including in the midst of the COVID-19 pandemic, multiple cyclones hit the region, devastating land, homes and entire communities. The threats posed by climate change — rising sea levels and more extreme weather — mean that people living in this region are likely to face similar crises in the years ahead. In addition to cyclones, extreme heat is a growing threat, putting people at risk of dehydration and heatstroke. In 2024, the UN found that heat waves caused nationwide school closures for two weeks, with some schools closing for six to eight weeks due to the combined impact of heat waves and flooding.
In Bangladesh, the Jameel Observatory-CREWSnet has used its mid-century climate projections and analysis of local human systems to design a pilot for a multi-purpose, multi-objective structure called an Adaptation Fortress.
By engaging extensively with local communities, the Jameel Observatory-CREWSnet, which includes among its partners BRAC, a global nongovernmental organization established in Bangladesh, is demonstrating a new model of climate adaptation that repurposes schools that are also cyclone shelters to serve as sanctuaries during extreme heat events.
The climate resilient shelter model is the first of its kind in Bangladesh and serves as a blueprint for infrastructure development across South Asia. Designed to protect the most vulnerable community members during government-declared heat emergencies, Adaptation Fortresses feature solar power generation and battery backup systems to ensure the shelter is resilient to outages during extreme heat conditions. The site also includes rainwater harvesting capacity and is designed so that excess energy generated when air conditioning is not in use is made available for community use.
Mohammed Abdul Latif Jameel KBE, founder and chairman of Community Jameel, said: “The Jameel Observatory-CREWSnet’s construction of this first pilot Adaptation Fortress marks a milestone for Bangladesh and the region. It lays the foundation for a proactive response to cyclones and heat stress — emergencies that the team has projected will become frequent events, threatening the lives of millions in Bangladesh. By adapting infrastructure today, we are building the resilience needed for tomorrow.”
Professor Elfatih Eltahir, lead principal investigator of the Jameel Observatory-CREWSnet, said: “Bangladesh built a vast network of cyclone shelters that have been effective in protecting vulnerable populations. For the first time the Jameel Observatory-CREWSnet is introducing the concept of shelter from heat waves as well as cyclones in southwest Bangladesh. This integrated and proactive initiative will significantly improve climate resilience in a region with some of the highest risks from climate change.”
Dr. Deborah Campbell, executive director of the Jameel Observatory-CREWSnet, said: “Bangladesh is getting hotter and will experience more frequent and severe heat waves, leaving many people very vulnerable to heat stress and lacking the resources to adapt. The Adaptation Fortress initiative will provide shelter for the most vulnerable community members in southwest Bangladesh and has the potential to serve as a model for similar proactive climate resilience infrastructure development across Bangladesh and South Asia.”
Dr. Md Liakath Ali, principal investigator of the Jameel Observatory-CREWSnet at BRAC, said: “BRAC is proud to partner with the Jameel Observatory-CREWSnet in pioneering the Adaptation Fortress initiative, an important step toward protecting vulnerable communities from the growing risks of extreme heat in coastal Bangladesh. By transforming existing cyclone shelters into multi-purpose, climate-resilient infrastructure, we are demonstrating how locally grounded solutions can address emerging climate hazards while strengthening community well-being. Alongside the pilot, we are committed to engaging policy makers so that future heat and climate risks are integrated into national planning processes. The lessons from this initiative will not only support communities in the southwest, but also inform long-term, scalable strategies for resilience across the country.”