AlUla Camel Cup set to launch with revamped venue, offerings

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The AlUla Camel Cup (March 14-17) was preceded by a parade on Saturday. (RCU)
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The AlUla Camel Cup (March 14-17) was preceded by a parade on Saturday. (RCU)
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Updated 13 March 2023
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AlUla Camel Cup set to launch with revamped venue, offerings

  • Details of AlUla Camel Racing Field unveiled ahead of March 14-17 event
  • Champion of champions to be crowned at inaugural cup competition

ALULA: The countdown has begun for the inaugural AlUla Camel Cup, the pinnacle of camel racing, as details of the revamped AlUla Camel Racing Field were unveiled along with a fashion guide, retail offerings, and dining outlets.

Held under the patronage of Crown Prince Mohammed bin Salman, chairman of the Royal Commission for AlUla, more than 40 of the region’s finest racing camels have qualified for the tournament.

Phillip Jones, the RCU’s chief tourism officer, said: “Much time and effort has been spent ensuring that the AlUla Camel Cup has a venue showcasing the stunning backdrop of AlUla in which the pinnacle of camel racing will be held.

“As a place that helped enhance and expand Saudi Arabia’s traditional pastime of camel racing across the region, the AlUla Camel Racing Field is an important venue in the history of the sport. The AlUla Camel Cup now marks another milestone moment in both the AlUla Camel Racing Field and camel racing’s glorious journey.

“We look forward immensely to Tuesday for the beginning of what will be a major highlight in Saudi Arabia’s sporting calendar,” he added.

Organized by the RCU – as part of the AlUla Moments calendar – in collaboration with the Saudi Camel Racing Federation, a champion of champions will be crowned at the refurbished, state-of-the-art AlUla Camel Racing Field.

The AlUla Camel Racing Field now has a total area of approximately 20 square kilometers, with a capacity of 900 people. The main track is 6 sq km in size, with the length of the racetrack 8,140 meters, and the width ranging from 20 to 38 meters. There are five turns and two sides of balustrade running for 16 km.

SCRF executive director, Mahmoud Suleiman Albalawi, said: “The revamped AlUla Camel Racing Field, a venue of historical significance in our illustrious sport, is truly befitting a tournament of the magnitude of the AlUla Camel Cup.

“As well as being the pinnacle for the elite of camel racing, the AlUla Camel Cup helps us introduce our sport to a wider audience, ensuring that our revered national pastime remains attractive and exciting to new generations.”

Advanced technology has been used to ensure the safety and efficiency of the races while still preserving the sport’s cultural and traditional values.

The four-day event will offer a heritage village featuring a range of local Saudi fashion, jewelry, and homeware and the Madrasat Addeera store will be selling handmade crafts and jewelry from local artisans.

Al-Qafila market will offer locally made souvenirs and handicrafts, and immersive experiences such as watching live camels and learning about their feats and attributes, while painting camel monuments, henna, calligraphy, and sand art areas will also be available, plus a variety of dining options.

The activities follow on from a parade held on Saturday which featured 15 camels and a group of performers in traditional Saudi attire.

One of the performers showcased Alheda’a, the oral tradition of calling camel flocks. The ancient art is inscribed in the UNESCO list of Intangible Heritage of Saudi Arabia. The camel parade aimed to highlight how the cup was bringing together ancient and modern, sport and culture, elemental and opulent, in the Kingdom’s sporting calendar.

AlUla Camel Cup is one of the flagship sporting occasions of the AlUla Moments 2023 calendar of events and festivals, which includes five major festivals and six marque events.

So far this year, AlUla has hosted The Custodian of the Two Holy Mosques Endurance Cup, the AlUla Trail Race, and the Saudi Tour.


E1 World Championship opens 2026 season in Jeddah with expanded field, growing global profile

Updated 20 January 2026
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E1 World Championship opens 2026 season in Jeddah with expanded field, growing global profile

  • Season’s opener features record 10 teams

JEDDAH: The 2026 UIM E1 World Championship presented by PIF will launch its new season in Jeddah, with the Red Sea city once again hosting the world’s first all-electric raceboat series, and champions Team Brady beginning their title defense against an expanded and competitive field.

Set against Jeddah’s Red Sea coastline, the season-opening E1 Jeddah GP 2026, which takes place over Jan. 23-24, will feature a record 10 teams racing the cutting-edge E1 RaceBirds, underlining the rapid growth of the championship and its ambitions as a global competition spanning four continents.

Team Brady are the outfit to beat, having claimed the Champions of the Water title in 2024 and 2025. However, competition is expected to be fiercer than ever, with several teams strengthening their lineups ahead of the new campaign.

Team Monaco and Sierra Racing Club join the championship for 2026, adding further depth to the grid with a mix of experienced and emerging pilots. Team Rafa, who finished just 11 points behind Team Brady last season after a title fight that went down to the final laps, are widely regarded as one of the leading contenders and will be aiming to make an early statement in Jeddah.

Team AlUla Championed by LeBron James also return to race on home waters, one year on from their E1 debut. Carrying local pride, the team will be looking to build on last season’s momentum in front of Saudi fans.

The world-class field is further strengthened by a roster of high-profile, celebrity-backed teams, including Will Smith’s Team Westbrook, DJ Steve Aoki’s Team Aoki, Team Drogba, led by football legend Didier Drogba and his partner Gabrielle Lemaire, and Team Miami, featuring Grammy Award-winning artist Marc Anthony.

Fans will be able to get close to the action across qualifying and race day, with on-water viewing available from the E1 Fan Zone. The area will give visitors the chance to see the E1 RaceBirds up close and will feature a gaming arena with simulator and virtual reality experiences, as well as a VOX cinema screening of “Zootopia 2.” Merchandise outlets and a range of food and beverage options will also be available, creating a family-friendly race-day experience.

Beyond the racing, E1’s return to Saudi Arabia reflects the Kingdom’s growing role in shaping the future of electric sport and sustainable mobility. The championship serves as a living laboratory for electric propulsion systems, accelerating innovation that can influence marine transport while also supporting broader conversations around ocean protection.

As part of its partnership with E1, Formula E’s Driving Force Presented by PIF E360 is hosting its educational program in Jeddah this week. The initiative aims to inspire students aged 8 to 18 to explore science, technology, engineering and mathematics, as well as sustainability, through the lens of electric racing.

The program reached more than 60,000 students globally in 2025 alone, with a further 50,000 targeted this year, taking its reach to over 100,000 young people worldwide.

On the sporting side, PIF’s commitment to excellence will again be recognized through the PIF Pilot of the Day award, presented after finals day to honor standout skill and performance over the race weekend.

Alejandro Agag, founder and chairman of E1, said: “Starting our 2026 season in Jeddah is a powerful statement for E1. The region represents ambition, innovation and a clear vision for the future, and the Red Sea provides the perfect environment as our largest grid yet of 10 teams begin their battle to be crowned 2026 Champions of the Water.”

The Jeddah race is set to deliver high-intensity competition, renewed rivalries and an early glimpse into the future of high-performance racing on water.