US Palestinian beauty moguls Simi, Haze Khadra to bring their brand to the Middle East 

The twins launched their US-born cosmetics brand in 2021. (Getty Images)
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Updated 04 March 2023
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US Palestinian beauty moguls Simi, Haze Khadra to bring their brand to the Middle East 

DUBAI: US Palestinian beauty moguls Simi and Haze Khadra are bringing their eponymous label SimiHaze Beauty to the Middle East.  

The sisters, who touched down in Dubai on Thursday, teased a partnership with French multinational retailer Sephora on their joint Instagram account.  




The sisters teased a partnership with French multinational retailer Sephora on their joint Instagram account. (Instagram)

“This year, coming to you guys,” the duo wrote, snapping a picture at the Sephora Middle East office in Dubai. The twins added the Saudi, UAE, Qatar and Bahraini flags to the picture, hinting that their products will be available at Sephora stores in these countries.  

The twins launched their US-born cosmetics brand in 2021 with a range of stick-on makeup designs that can be placed on the face for a bold beauty look achievable within seconds. The sticker book features an array of edgy designs inspired by their favorite DJ looks from the past, such as chrome wings, neon negative space eyeliner and holographic cat-eyes. 

SimiHaze Beauty has expanded to include a range of products, including lipsticks, bronzing powders, a lifting mascara and more. 

The beauty entrepreneurs and DJs, who grew up between Riyadh, Dubai and London, are known for their contemporary beauty looks and are often spotted in public with futuristic makeup, something they have managed to encapsulate in their brand. 

The twins, who have played sets at Coachella, are often spotted alongside the likes of Kylie and Kendall Jenner. 


Gigi Hadid introduces sun-washed knitwear in new Guest in Residence drop

Updated 14 February 2026
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Gigi Hadid introduces sun-washed knitwear in new Guest in Residence drop

DUBAI: US Dutch Palestinian model Gigi Hadid this week released the first drop of her brand Guest in Residence’s spring/summer collection.

The pictures she shared with her 79.5 million followers on Instagram showed that the new offerings lean into relaxed, sun-washed dressing, blending the brand’s signature knitwear with a more playful, resort-ready mood.

The collection features lightweight cardigans, cropped knits and long-sleeve tops paired with knit shorts, relaxed trousers and soft lounge pieces designed for warm weather.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gigi Hadid (@gigihadid)

A palette of coastal blues, butter yellow, soft red, cream and pastel tones runs throughout, complemented by subtle stripes and textured finishes.

Across the images, knits are layered over swimwear or styled as coordinated sets, aligning with the collection’s casual, seasonal direction.

Hadid wrote on Instagram that the newly launched products are now available in stores and retailers worldwide.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gigi Hadid (@gigihadid)

The model and entrepreneur’s latest drop was a collaboration with Moon Boot, the Italian snow boot brand. Released in November, Hadid and the brand dropped 16 designs for winter.

A week before that, she launched her winter collection that expanded Guest in Residence’s knitwear offering with cold-weather staples designed for layering.

The range included chunky scarves with fringe finishes, ribbed beanies, knitted socks, striped sweaters, zip-neck tops and relaxed knit polos, alongside straight-leg trousers and casual separates.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gigi Hadid (@gigihadid)

A muted winter palette of red, cream, brown, forest green and blue ran throughout, with stripes and textured knits adding visual contrast.

Hadid launched her clothing label, which features soft, colorful knitwear, in September 2022.

“Over the last handful of years, I didn’t want to be backed into starting my own line just because there was an offer on the table or a deal to be made,” she wrote to her followers on Instagram at the time.

“The earliest days of Guest in Residence came about when I started to question the cashmere market, and those answers gave me a path,” she added.

“I believe that because of its sustainable qualities — natural and made to cherish and to pass down — cashmere is a luxury that should be more accessible.”

Celebrities including Blake Lively, Ryan Reynolds, Taylor Swift and Bradley Cooper have been spotted wearing the label’s designs.