Britain is definitely your cup of tea, Saudis told

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Updated 27 February 2023
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Britain is definitely your cup of tea, Saudis told

  • UK tourism agency launches tea-themed campaign to get more visitors from Kingdom to visit

DUBAI: The UK has brewed up a campaign to attract more visitors from Saudi Arabia and the Gulf region.

The “Spill the Tea on Great Britain” campaign is a nod to the common stereotype of the UK being a nation of tea drinkers — and plays on the British idiom of something you like being your “cup of tea”.

Short films and images are used to promote the country’s attractions, from festivals, arts, music and architecture in the campaign run by VisitBritain, the national tourism agency.

British company Tregothnan has created a limited run of “themed teas” that will be available for tasting at VisitBritain promotional events. They include “graffi-tea” in a nod to UK street art, “festival tea” showcasing live music and #NoFilterTea highlighting the country’s camera-friendly landscapes. Monster hunting tea can perhaps be drunk while trying to spot the elusive (some say imaginary) Loch Ness monster in Scotland.

This first phase of the campaign will run until spring and focus on major upcoming events such as the coronation of King Charles and Liverpool’s hosting the Eurovision Song Contest on behalf of Ukraine in May.

“The GCC is an important tourism market for Britain, and we are delighted to be running this dedicated campaign, tapping into motivations for travel this year, to build on the strong recovery we have seen,” said Carol Maddison, VisitBritain’s interim deputy director.

VisitBritain found that discovering new and surprising experiences were high on the wishlist for travelers. 

According to its research, almost eight in 10 Saudi visitors were driven to choose their next destination based on unique experiences that they can’t have elsewhere.

Based on these insights, the campaign was designed to focus on what Britain has to offer, from “adrenaline-filled coastal and countryside adventures to iconic summer festivals; street food tours to street art tours to afternoon teas with a magical twist,” Maddison said.

The campaign, which has a budget of more than £1 million (just over SAR5 million), will be featured on social media platforms, radio, print, digital display and digital adverts along Riyadh’s Boulevard.

It will also include dedicated English and Arabic websites.

Additionally, VisitBritain is working with trade partners such as WeGo and media company Matador to amplify the campaign’s reach in the Gulf and drive bookings for spring and summer.

Saudi Arabia is the UK’s 34th largest inbound visitor market and 13th most valuable in terms of visitor spending. In 2019, there were 221,000 visits from Saudi Arabia to the UK, with those visitors spending £627 million on their trips.

Spending in the UK by visitors from Saudi Arabia was forecasted to reach 2019 levels within 2022, with visits expected to exceed pre-COVID levels by 2025.
 


Dark times under Syria’s Assad hit Arab screens for Ramadan

Updated 23 February 2026
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Dark times under Syria’s Assad hit Arab screens for Ramadan

  • Talking about Syria’s prisons and the torture, enforced disappearances and executions that took place there was taboo during half a century of the Assad family’s iron-fisted rule

 

BEIRUT: A Syrian prison warden screams at a group of chained, crouching inmates in a harrowing scene from one of several Ramadan television series this year that tackle the era of former ruler Bashar Assad.
Talking about Syria’s prisons and the torture, enforced disappearances and executions that took place there was taboo during half a century of the Assad family’s iron-fisted rule, but the topics are now fertile ground for creative productions, though not without controversy.
An abandoned soap factory north of the Lebanese capital Beirut has been transformed into a replica of the basements and corridors of Syria’s Saydnaya prison, a facility synonymous with horror under Assad, for the series “Going Out to the Well.”
Crews were filming the last episodes this week as the Muslim holy month kicked off — primetime viewing in the Arab world, with channels and outlets furiously competing for eager audiences’ attention.
Director Mohammed Lutfi told AFP that “for Syrians, Saydnaya prison is a dark place, full of stories and tales.”
The series focuses on the 2008 prison riots in Saydnaya, “when inmates revolted against the soldiers and took control of the prison, and there were negotiations between them and Syrian intelligence services,” he said.
The military prison, one of Syria’s largest and which also held political prisoners, remains an open wound for thousands of families still looking for traces of their loved ones.

Tragedy into drama

The Association of Detainees and Missing Persons of Saydnaya Prison estimates that some 30,000 people were thrown into the facility after the 2011 uprising against Assad began, but only 6,000 came out after he was toppled.
Amnesty International has described the prison outside Damascus, which was notorious for torture and enforced disappearances, as a “human slaughterhouse.”
In the opening scene of the series, the main character is seen in a tense exchange with his family before jumping into a deep well.

A local guides journalists visiting the Palmyra Prison Complex formerly used by the ousted Assad government in Syria's central city of Palmyra on February 7, 2025. (AFP)

The symbolic scene in part captures the struggles of the detainees’ relatives. Many spent years going from one Assad-era security facility to another in search of their missing family members.
Syrian writer Samer Radwan said on Facebook that he finished writing the series several months before Assad’s fall.
Director Lutfi had previously told AFP that challenges including actors’ fears of the Assad authorities’ reaction had prevented filming until after his ouster.
Since then, productions have jumped on the chance to finally tackle issues related to his family’s brutal rule.
Another series titled “Caesar, no time, no place” presents testimonies and experiences based on true stories from inside Syria’s prisons during the civil war, which erupted in 2011.
But in a statement this week, the Caesar Families Association strongly rejected “transforming our tragedy into dramatic material to be shown on screen.”
“Justice is sought in court, not in film studios,” said the association, whose name refers to thousands of images smuggled out of Syria more than a decade ago showing bodies of people tortured and starved to death in the country’s prisons.

Refugees
Another series, “Governorate 15,” sees two Saydnaya inmates, one Lebanese and one Syrian, leave the facility after Assad’s fall and return to their families.
Producer Marwan Haddad said that the series tackles the period of “the Syrian presence in Lebanon” through the Lebanese character.
The show also addresses the Syria refugee crisis through the story of the Syrian character’s family, who fled to the struggling neighboring country to escape the civil war.
“For years we said we didn’t want Lebanon to be (Syria’s) 15th province” and each person fought it in their own way, said Lebanese screenwriter Carine Rizkallah.
Under Assad’s father Hafez, Syria’s army entered Lebanon in 1976 during the country’s civil war and only left in 2005 after dominating all aspects of Lebanese life for almost three decades.
It was also accused of numerous political assassinations.
Lebanese director Samir Habchy said that the actors represent their “own community’s problems” in the “Lebanese-Syrian series.”
The show could prove controversial because it includes real people who “are still alive and will see themselves” in the episodes, he added.