PSL 8: Peshawar Zalmi announces media partnership with Arab News Pakistan

Pacer Wahab Riaz celebrates with his teammates after taking a wicket during an exhibition match between Peshawar Zalmi and Quetta Gladiators in Quettea on February 6, 2023. (Photo courtesy: Facebook/PeshawarZalmi)
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Updated 13 February 2023
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PSL 8: Peshawar Zalmi announces media partnership with Arab News Pakistan

  • Arab News Pakistan and Peshawar Zalmi have been media partners since 2020
  • Zalmi chairman says franchise would play its role to promote cricket in Saudi Arabia

KARACHI: A popular franchise of the Pakistan Super League (PSL), Peshawar Zalmi, announced a media partnership with Arab News Pakistan on Monday, with officials at both organizations hoping for a successful collaboration.

Pakistan’s inaugural national cricket league, launched in 2016, has been an unexpected success, even though many of the matches had to be played in the United Arab Emirates due to security risks till the tournament was fully moved to Pakistan in 2020.

Peshawar Zalmi will play its first match against Karachi Kings (KK) on the latter’s home ground, the National Stadium of Karachi, on February 14.

“I am happy and excited at continuing partnership of my franchise Peshawar Zalmi with Arab News. Pakistan and Saudi Arabia have historical, ideal, and exemplary ties,” Javed Afridi, chairman of Peshawar Zalmi, said in a press release. “A partnership between Peshawar Zalmi and Arab News will help improve cricket in both countries, especially Saudi Arabia.”

Afridi said he had been meeting and discussing cricket collaborations with the Saudi Cricket Association.

“Peshawar Zalmi will play every possible role to promote cricket in Saudi Arabia,” he added.

Arab News Pakistan Editor Mehreen Zahra-Malik said the newspaper was “very excited” to announce another media partnership with Peshawar Zalmi, one of the most popular teams in the Pakistan Super League.

“As their media partner, Arab News hopes to deliver exciting and engaging content about Zalmi and PSL to attract new and diverse fans and build a long-term, successful partnership between the two brands,” she said in a press statement.

“We began our partnership with Zalmi in 2020 and look forward to supporting them for this season of Pakistan Super League also and working together to spread joy and the love of cricket. We wish Peshawar Zalmi the best of luck for this season.”

Arab News Pakistan, an edition of Arab News, a leading voice in the Middle East, was launched in February 2018 and has since then produced deep reportage on all things Pakistan, including sports.

Arab News, one of the largest English newspapers from the Middle East, is a Saudi Research and Media Group (SRMG) publication that was founded in 1975, with its headquarters in Riyadh, Saudi Arabia. The newspaper’s digital version is an authentic source of information for a global audience and the Pakistan edition can be visited at https://www.arabnews.pk/


WEF report spotlights real-world AI adoption across industries

Updated 19 January 2026
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WEF report spotlights real-world AI adoption across industries

DUBAI: A new report by the World Economic Forum, released Monday, highlights companies across more than 30 countries and 20 industries that are using artificial intelligence to deliver real-world impact.

Developed in partnership with Accenture, “Proof over Promise: Insights on Real-World AI Adoption from 2025 MINDS Organizations” draws on insights from two cohorts of MINDS (Meaningful, Intelligent, Novel, Deployable Solutions), a WEF initiative focused on AI solutions that have moved beyond pilot phases to deliver measurable performance gains.

As part of its AI Global Alliance, the WEF launched the MINDS program in 2025, announcing its first cohort that year and a second cohort this week. Cohorts are selected through an evaluation process led by the WEF’s Impact Council — an independent group of experts — with applications open to public- and private-sector organizations across industries.

The report found a widening gap between organizations that have successfully scaled AI and those still struggling, while underscoring how this divide can be bridged through real-world case studies.

Based on these case studies and interviews with selected MINDS organizations, the report identified five key insights distinguishing successful AI adopters from others.

It found that leading organizations are moving away from isolated, tactical uses of AI and instead embedding it as a strategic, enterprise-wide capability.

The second insight centers on people, with AI increasingly designed to complement human expertise through closer collaboration, rather than replace it.

The other insights focus on the systems needed to scale AI effectively, including strengthening data foundations and strategic data sources, as well as moving away from fragmented technologies toward unified AI platforms.

Lastly, the report underscores the need for responsible AI, with organizations strengthening governance, safeguards and human oversight as automated decision-making becomes more widespread.

Stephan Mergenthaler, managing director and chief technology officer at the WEF, said: “AI offers extraordinary potential, yet many organizations remain unsure about how to realize it.

“The selected use cases show what is possible when ambition is translated into operational transformation and our new report provides a practical guide to help others follow the path these leaders have set.”

Among the examples cited in the report is a pilot led by the Saudi Ministry of Health in partnership with AmplifAI, which used AI-enabled thermal imaging to support early detection of diabetic foot conditions.

The initiative reduced clinician time by up to 90 percent, cut treatment costs by as much as 80 percent, and delivered a 10 time increase in screening capacity. Following clinical trials, the solution has been approved by regulatory authorities in Saudi Arabia, the UAE and Bahrain.

The report also points to work by Fujitsu, which deployed AI across its supply chain to improve inventory management. The rollout helped cut inventory-related costs by $15 million, reduce excess stock by $20 million and halve operational headcount.

In India, Tech Mahindra scaled multilingual large language models capable of handling 3.8 million monthly queries with 92 percent accuracy, enabling more inclusive access to digital services across markets in the Global South.

“Trusted, advanced AI can transform businesses, but it requires organizing data and processes to achieve the best of technology and — this is key — it also requires human ingenuity to maximize returns on AI investments,” said Manish Sharma, chief strategy and services officer at Accenture.