Bupa Arabia marks 25 years of health insurance leadership

Tal Nazer, CEO of Bupa Arabia
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Updated 07 February 2023
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Bupa Arabia marks 25 years of health insurance leadership

For 25 years, Bupa Arabia for Cooperative Insurance has been at the forefront of the Kingdom’s health insurance sector, contributing to the development of the sector at all levels through the provision of distinguished healthcare services for millions of its customers.

Bupa Arabia offers a customer-centric experience that is fully tailored to each individual customer’s needs, using the most sophisticated technological tools. The company’s efforts are in line with its strategic vision as well as Vision 2030’s goals of improving the quality and efficiency of health services in the Kingdom.

Tal Nazer, CEO of Bupa Arabia, said: “The company has completed a quarter of a century with remarkable achievements, earning huge experience by serving the community. Bupa Arabia is today one of the most prominent, popular and innovative companies in the Kingdom. It plays a leadership role in the insurance market by focusing on customers’ needs.”

He added: “The company, in the beginning, faced certain challenges in a market driven by high costs, but we navigated through them successfully to become a leader in the health insurance sector in Saudi Arabia and the region.” 

Since its inception in 1997, Bupa Arabia has played a major role in the development of the insurance sector by providing the highest levels of innovation in its products and services, organizing campaigns and awareness events, as well as focusing on digital transformation. 

Bupa Arabia invested substantially in technology, where it established a department dedicated to digitization in 2018, incorporating a range of new capabilities and in turn, contributing to a significant increase in productivity.

The company constantly innovates its products and services taking into account the latest technologies to offer a seamless, digitally satisfying customer experience. For instance, the “Bupa Click” program offers a range of services through a single touch of the button while the Bupa Tebtom program provides services such as home vaccination, telemedicine, consultation, etc. 

The Rahatkom program provides an integrated end-to-end hospital experience for its members, in addition to a virtual telemedicine platform and exclusive services to facilitate the healthcare journey of its customers.

Bupa Arabia was the first company in Saudi Arabia to launch its services through an app. The “Bupa Arabia” app made it easier for customers to book hospital appointments, select clinics and pharmacies, receive approvals and book visual appointments with specialist doctors — all with the tap of a finger. It was also one of the first companies in the sector to send SMSes to the customer’s phone, updating them on the status of their requests.

Bupa Arabia increased its capital from SR1.2 billion ($320 million) to SR1.5 billion in December 2022, while the company’s issued shares increased from 120 million to 150 million.

It is worth noting that the health insurance sector has made good progress in terms of its contribution to the Saudi economy. Private health insurance is now alone expected to contribute more than SR60 billion to the Kingdom’s GDP by 2030, with the number of beneficiaries reaching 21.7 million.

“Bupa Arabia’s strategies have changed the face of the insurance industry in the Kingdom,” the CEO said, highlighting the insurer’s 3-billion-strong customer base, and its acquisition of more than 45 percent of the health insurance market.

Bupa Arabia received several accolades for its notable achievements in 2022 from both national and regional organizations, the latest of which are the Council of Health Insurance’s Excellence Awards in three categories, including the “C-Suite of the Year” award, which was presented to CEO Nazer. In addition, it also won the “Best Customer Service” and “NPHIES Health Insurance Services” awards. Overall, Bupa Arabia won 23 awards from 12 regional and local organizations in a variety of categories in 2022.


World Defense Show 2026: KPMG highlights human capital as strategic defense asset

Updated 03 February 2026
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World Defense Show 2026: KPMG highlights human capital as strategic defense asset

KPMG published a series of four white papers as official knowledge partner for the World Defense Show 2026, reinforcing its commitment to supporting Saudi Arabia’s Vision 2030 and the Kingdom’s ambition to build a sovereign, future-ready defense ecosystem grounded in integrated capability development, localization, and digital readiness.

As global defense priorities evolve from procurement-led models toward capability-driven ecosystems, one of the papers in the defense integration series highlights a clear inflection point for the sector. According to KPMG analysis, defense localization in Saudi Arabia has increased from around 4 percent in 2018 to 24.9 percent in 2024, with the Kingdom targeting 50 percent localization by 2030. At the same time, local content across the defense sector has reached 40.7 percent, up from 38.4 percent in 2023, reflecting deeper integration across procurement, industrial participation, technology adoption, and workforce development.

KPMG’s findings emphasize that modern defense power is no longer defined by platforms and equipment alone, but by the ability to design, operate, integrate, and sustain advanced systems at scale. While technology, infrastructure, and capital investment remain critical enablers, the firm’s WDS position paper highlights that defense transformation has a significant human-capital focus, recognizing that skills, data literacy, and local expertise are essential to maximizing the performance, resilience, and sovereignty of advanced defense capabilities.

Christopher Moore, head of defense and security, said: “Saudi Arabia’s defense transformation has a significant human-capital focus, alongside major investments in technology, equipment, and industrial capacity. The progress we are seeing in localization and local content demonstrates that the Kingdom is not only acquiring advanced systems, but also building the skills, institutions, and operating models required to sustain them. Through our partnership with the World Defense Show, KPMG is proud to contribute insight and frameworks that help translate Vision 2030 ambition into operational readiness.”

This human-capital perspective forms part of a broader KPMG defense thought-leadership series developed for WDS 2026, which examines defense transformation through multiple, interconnected pillars. These include accelerating sovereign defense ecosystems, integrating business and technology infrastructure, financing future deterrence through public-private partnerships, strengthening industrial and technological autonomy, and building a future-ready defense workforce — reflecting KPMG’s holistic view of defense as an integrated national ecosystem.

KPMG’s research also situates Saudi Arabia’s progress within a global economic context. International benchmarks cited in the firm’s WDS analysis show that every $1 billion in defense manufacturing output in the US supports approximately 5,700 jobs, while the UK defense sector contributes around £25 billion ($34.2 billion) to GDP and sustains 260,000 skilled jobs. Across the EU, defense industries employ more than 1.6 million people and generate approximately 70 billion euros ($82.9 billion) in annual value. KPMG notes that similar dynamics are beginning to emerge in Saudi Arabia as localization accelerates and private-sector participation expands.

To support measurable progress, KPMG has proposed a Defense Workforce Capability Index — a framework that links workforce outcomes directly to operational readiness. The index tracks localization rates, technical qualification levels in advanced and digital systems, and the share of maintenance and sustainment conducted domestically, aligning human-capital metrics with broader defense performance objectives.

Taking place in Riyadh from Feb. 8 to 12, the World Defense Show will bring together senior government leaders, defense manufacturers, and technology innovators from around the world. The other three papers in the defense integration series focus on sovereignty, financing and technology.