Film AlUla, Creative Media Skills Institute to train new generation of film professionals

The boot camp is part of a series of initiatives supported by Film AlUla to build a workforce and attract inward investors to AlUla.  (Supplied/File)
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Updated 24 January 2023
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Film AlUla, Creative Media Skills Institute to train new generation of film professionals

  • Boot camp will offer young talents chance to develop world-class skills for a career in film industry

LONDON: Film AlUla, the Royal Commission for AlUla’s film agency, has partnered with the UK’s industry-led Creative Media Skills Institute to host exclusive training for aspiring film industry professionals.

The two organizations have teamed up to give 25 local trainees from AlUla the possibility to attend a 10-day hands-on boot camp led by award-winning film professionals.

The training program, which will be held in AlUla, Saudi Arabia’s northwestern region, will prepare talents for employment in production, assistant directing, and the art, locations, costume, make-up and hair departments.

The training will be led by award-winning industry professionals including Ailie Smith, CEO of the Creative Media Skills Institute, who is known for her work on iconic titles such as “Harry Potter,” “Prince of Persia,” “Troy,” “Cold Mountain,” and “Mad Max,” and Iain Smith, a BAFTA-winning film producer who was awarded the Order of the British Empire title for his services to the film industry.

The boot camp will also feature Terry Bamber, an assistant director who worked on the films “101 Dalmatians” and “102 Dalmatians” with Micky Moore and Bollywood actor Shah Rukh Khan, and David Anderson, a director renowned for organizing outreach initiatives that offer free filmmaking instruction to young people from underprivileged backgrounds.

The inaugural vocational film industry boot camp, which is scheduled to run from Feb. 26 for 10 days, combines classroom study and hands-on, pragmatic workshops hosted in the scenery of AlUla, home to Hegra, a UNESCO World Heritage site.

The boot camp is part of a series of initiatives supported by Film AlUla to build a workforce and attract inward investors to AlUla. 

Building on the enthusiasm for the Hollywood feature film “Kandahar,” which was filmed in AlUla in December 2021, the Royal Commission for AlUla’s film agency hopes to boost the growth and productivity of the film industry in the region by meeting the higher-level skills required to accelerate the flourishing sector in Saudi Arabia.


WEF report spotlights real-world AI adoption across industries

Updated 19 January 2026
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WEF report spotlights real-world AI adoption across industries

DUBAI: A new report by the World Economic Forum, released Monday, highlights companies across more than 30 countries and 20 industries that are using artificial intelligence to deliver real-world impact.

Developed in partnership with Accenture, “Proof over Promise: Insights on Real-World AI Adoption from 2025 MINDS Organizations” draws on insights from two cohorts of MINDS (Meaningful, Intelligent, Novel, Deployable Solutions), a WEF initiative focused on AI solutions that have moved beyond pilot phases to deliver measurable performance gains.

As part of its AI Global Alliance, the WEF launched the MINDS program in 2025, announcing its first cohort that year and a second cohort this week. Cohorts are selected through an evaluation process led by the WEF’s Impact Council — an independent group of experts — with applications open to public- and private-sector organizations across industries.

The report found a widening gap between organizations that have successfully scaled AI and those still struggling, while underscoring how this divide can be bridged through real-world case studies.

Based on these case studies and interviews with selected MINDS organizations, the report identified five key insights distinguishing successful AI adopters from others.

It found that leading organizations are moving away from isolated, tactical uses of AI and instead embedding it as a strategic, enterprise-wide capability.

The second insight centers on people, with AI increasingly designed to complement human expertise through closer collaboration, rather than replace it.

The other insights focus on the systems needed to scale AI effectively, including strengthening data foundations and strategic data sources, as well as moving away from fragmented technologies toward unified AI platforms.

Lastly, the report underscores the need for responsible AI, with organizations strengthening governance, safeguards and human oversight as automated decision-making becomes more widespread.

Stephan Mergenthaler, managing director and chief technology officer at the WEF, said: “AI offers extraordinary potential, yet many organizations remain unsure about how to realize it.

“The selected use cases show what is possible when ambition is translated into operational transformation and our new report provides a practical guide to help others follow the path these leaders have set.”

Among the examples cited in the report is a pilot led by the Saudi Ministry of Health in partnership with AmplifAI, which used AI-enabled thermal imaging to support early detection of diabetic foot conditions.

The initiative reduced clinician time by up to 90 percent, cut treatment costs by as much as 80 percent, and delivered a 10 time increase in screening capacity. Following clinical trials, the solution has been approved by regulatory authorities in Saudi Arabia, the UAE and Bahrain.

The report also points to work by Fujitsu, which deployed AI across its supply chain to improve inventory management. The rollout helped cut inventory-related costs by $15 million, reduce excess stock by $20 million and halve operational headcount.

In India, Tech Mahindra scaled multilingual large language models capable of handling 3.8 million monthly queries with 92 percent accuracy, enabling more inclusive access to digital services across markets in the Global South.

“Trusted, advanced AI can transform businesses, but it requires organizing data and processes to achieve the best of technology and — this is key — it also requires human ingenuity to maximize returns on AI investments,” said Manish Sharma, chief strategy and services officer at Accenture.