Madinah real estate project 11% complete in only five months: CEO

Ahmed Aljuhani, CEO of Rua Al Madinah Holding (Screenshot)
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Updated 23 January 2023
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Madinah real estate project 11% complete in only five months: CEO

RIYADH: A mega mixed-used real estate development in Madinah is already more than 10 percent finished despite only being announced five months ago, according to the man responsible for its construction.

Rua Al Madinah Project will span 1.5 million sq m.  — of which 63 percent will be open and green spaces — and feature 47,000 hotel rooms.

It was announced by Crown Prince Mohammed bin Salman in August 2022, and speaking at the Real Estate Future Forum taking place in Riyadh on Jan. 23 Ahmed Aljuhani – CEO of Rua Al Madinah Holding – gave an update on its progress.

“Through our project, we will provide 50 percent of the market’s needs,” he added.

Aljuhani noted that the scheme was created to develop the private sector, and more importantly enhance the experience of the 30 million visitors that the project is expected to accommodate in Al-Madina by 2030. 

In addition to helping achieve the goals of the Hajj, Umrah, and travel sectors outlined in Saudi Vision 2030, the development is set to revive the city’s cultural and architectural heritage.  

It will also boast nine bus stops, a metro station, tracks for self-driving vehicles and underground parking, all of which will provide easy access to the mosque and the surrounding residential and commercial developments. 

Rua Al Madinah company has also been proclaimed as the sustainable partner of the forum, according to a recent press release.  

“We are delighted to serve as a sustainable partner of this key annual event, which has become an important platform for dialogue,” stated Aljuhani in the press release.  

“Our company is committed to the goals of the forum and we look forward to positive outcomes that will help the company apply smart solutions across its future projects. These include initiatives that place smart-city sustainability at their core to assist in achieving the objectives of Vision 2030’s Quality of Life Program.

The second edition of Real Estate Future Forum is seeing participation from more than 30 countries and 100 speakers representing the public and private sectors.

Real estate experts are expected to work on attracting real estate investors into the country, examine the obstacles facing the sector, as well as find ways to utilize the technological upgrades in favor of the real industry in Saudi Arabia.


Gulf-EU value chain integration signals shift toward long-term economic partnership: GCC secretary general

Updated 03 February 2026
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Gulf-EU value chain integration signals shift toward long-term economic partnership: GCC secretary general

RIYADH: Value chains between the Gulf and Europe are poised to become deeper and more resilient as economic ties shift beyond traditional trade toward long-term industrial and investment integration, according to the secretary general of the Gulf Cooperation Council.

Speaking on the sidelines of the World Governments Summit 2026 in Dubai, Jasem Al-Budaiwi said Gulf-European economic relations are shifting from simple commodity trade toward the joint development of sustainable value chains, reflecting a more strategic and lasting partnership.

His remarks were made during a dialogue session titled “The next investment and trade race,” held with Luigi Di Maio, the EU’s special representative for external affairs.

Al-Budaiwi said relations between the GCC and the EU are among the bloc’s most established partnerships, built on decades of institutional collaboration that began with the signing of the 1988 cooperation agreement.

He noted that the deal laid a solid foundation for political and economic dialogue and opened broad avenues for collaboration in trade, investment, and energy, as well as development and education.

The secretary general added that the partnership has undergone a qualitative shift in recent years, particularly following the adoption of the joint action program for the 2022–2027 period and the convening of the Gulf–European summit in Brussels.

Subsequent ministerial meetings, he said, have focused on implementing agreed outcomes, enhancing trade and investment cooperation, improving market access, and supporting supply chains and sustainable development.

According to Al-Budaiwi, merchandise trade between the two sides has reached around $197 billion, positioning the EU as one of the GCC’s most important trading partners.

He also pointed to the continued growth of European foreign direct investment into Gulf countries, which he said reflects the depth of economic interdependence and rising confidence in the Gulf business environment.

Looking ahead, Al-Budaiwi emphasized that the economic transformation across GCC states, driven by ambitious national visions, is creating broad opportunities for expanded cooperation with Europe. 

He highlighted clean energy, green hydrogen, and digital transformation, as well as artificial intelligence, smart infrastructure, and cybersecurity, as priority areas for future partnership.

He added that the success of Gulf-European cooperation should not be measured solely by trade volumes or investment flows, but by its ability to evolve into an integrated model based on trust, risk-sharing, and the joint creation of economic value, contributing to stability and growth in the global economy.

GCC–EU plans to build shared value chains look well-timed as trade policy volatility rises.

In recent weeks, Washington’s renewed push over Greenland has been tied to tariff threats against European countries, prompting the EU to keep a €93 billion ($109.7 billion) retaliation package on standby. 

At the same time, tighter US sanctions on Iran are increasing compliance risks for energy and shipping-related finance. Meanwhile, the World Trade Organization and UNCTAD warn that higher tariffs and ongoing uncertainty could weaken trade and investment across both regions in 2026.