Al-Bait Guests company launches at Hajj Expo 2023

Minister of Hajj and Umrah Dr. Tawfiq Al-Rabiah tours Al-Bait Guests booth.
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Updated 16 January 2023
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Al-Bait Guests company launches at Hajj Expo 2023

Under the patronage of Minister of Hajj and Umrah Dr. Tawfiq Al-Rabiah, Al-Bait Guests Pilgrims Services company was launched at the second Hajj and Umrah Services Conference and Exhibition, part of Hajj Expo 2023, which was held from Jan. 9-12 at Jeddah Superdome. The company is an affiliate of the Motawif Pilgrims for Southeast Asian Countries Co. 

The Hajj and Umrah Services Conference and Exhibition is organized by the Ministry of Hajj and Umrah under the patronage of Prince Khaled Al-Faisal, adviser to the Custodian of the Two Holy Mosques and governor of Makkah region. 

Hajj Expo 2023 was attended by officials from multiple Islamic countries, representatives from international and local companies, thought leaders, change-makers, researchers, innovators, and entrepreneurs, with the aim to enhance the quality of services provided to pilgrims during Hajj and make them more sustainable.

Chairman of the Board Fawaz Abdullah Danish said a number of memorandums of understanding were signed between Al-Bait Guests and other companies, namely Adilla Company, Perfect Dimension Corporation, INK, Al-Zamazameh Company, HR-Structures and Artificial Intelligence Consulting Office. 

Danish said the MoUs are in line with the objectives of Al-Bait Guests and the other companies. “These MoUs indicate the desire of all parties to achieve joint cooperation in order to render services in the commercial, investment and development fields and to achieve constructive cooperation that serves the public interest and achieves the Kingdom’s ambitious vision of receiving 30 million Umrah performers and 6 million pilgrims by 2030,” he added.

Moreover, Al-Bait Guests’ participation in Hajj Expo 2023 is aligned with the national Hajj initiatives that aim to develop and enhance the experience of pilgrims. The company’s products were displayed using artificial intelligence technologies and advanced solutions that will lead to more technological development, optimal utilization, the accomplishment of targets, and expansion in the business and intelligent solutions domains. The company also aims to render hospitality services with international quality standards and credibility in fulfilling commitments. 

It will also “continue developing and facilitating Hajj in order to allow the largest number of Muslims worldwide to have an unforgettable Hajj experience by rendering all forms of services,” a statement said.


‘Wealth Grows Here’: Aljazira Bank launches new brand identity

Updated 23 December 2025
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‘Wealth Grows Here’: Aljazira Bank launches new brand identity

Aljazira Bank announced the launch of its new brand identity under the slogan “Wealth Grows Here,” marking a natural evolution in a growth journey spanning more than five decades. Over the years, successive phases of transformation have shaped the bank into what it is today, with the new identity serving as the culmination of a strategic chapter that strengthened the bank’s role within the Saudi banking sector.

As part of this milestone, the new brand launch also extended to Aljazira Capital, the bank’s investment arm, reflecting a unified vision and strategic alignment across the group. The updated identity of Aljazira Capital underscored its evolution as a specialized investment and wealth management institution, focused on delivering carefully structured investment solutions and strengthening its role as a trusted partner in building and growing long-term investment portfolios, fully aligned with the bank’s broader direction.

The announcement also included the launch of the new identity for Fawri, aligning it with the bank’s updated brand and reflecting its commitment to delivering reliable and seamless financial transfers within an advanced and integrated financial ecosystem.

Naif bin Abdulkareem Al-Abdulkareem, CEO and managing director of Aljazira Bank, said: “The new brand identity goes beyond a visual change; it is a true reflection of what the bank has become today. Since the strategic refresh in 2023, we have restructured how we operate, aligned our business lines around a shared objective, and strengthened execution. The progress we see today, in service quality and speed of delivery — confirms that we are moving in the right direction.”

The new identity reflects the outcomes of the bank’s 2023 strategic transformation, a pivotal milestone in its journey. This phase focused on developing an integrated banking ecosystem with a stronger emphasis on individual wealth management, supported by a more agile and efficient operating model led by digital channels. It balanced sustainable growth with strengthening the corporate portfolio, accelerating investment in digital infrastructure and human capital, and enhancing operational efficiency.

Since its establishment, Aljazira Bank has progressed through successive stages of growth, evolving from a traditional bank into a more innovative and specialized financial institution. Today, it places wealth management at the core of its proposition, offering a banking experience built on long-term relationships and a deep understanding of clients’ financial aspirations. In parallel, the bank has continued to reinforce its role as a trusted partner to the business sector, serving large corporates as well as small and medium-sized enterprises through solutions that support growth, sustainability, and the Kingdom’s broader economic development goals.

At the heart of this direction stands the bank’s new slogan, “Wealth Grows Here,” which captures its role as a key partner in building and preserving wealth for individuals and businesses alike, creating sustainable value beyond the delivery of traditional banking services.