Saudi Arabia’s Ithra to roll out green carpet for ‘Shrek The Musical’ on Wednesday

The beloved characters of Shrek come to life on stage in Dhahran for the first time. The show’s music is by Olivier Award-winner Jeanine Tesori. (Supplied)
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Updated 11 January 2023
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Saudi Arabia’s Ithra to roll out green carpet for ‘Shrek The Musical’ on Wednesday

  • Wildly popular show set for Mideast run
  • Leading director, designers participating

DHAHRAN: For the very first time in Saudi Arabia, the citizens of the Kingdom of Far Far Away will come to sing, dance and rejoice at Ithra. “Shrek The Musical’s” debut show is on Jan. 11.

Fans young and old can revisit the story of the shy green ogre named Shrek who was forced to face reality in a fairytale world. The adventures that ensue involve friendship, a princess, a talking donkey, a dragon, and finding true love.

For the past two decades, the Shrek franchise has been well-received by audiences since the first installment of the wildly popular Oscar-winning movie came out in 2001. Several other Shrek movies followed. The story is based on a picture book by American cartoonist William Steig, who published the first tale in 1990.

To celebrate the show’s debut in Saudi Arabia, Ithra will be rolling out a green carpet on the opening night of “Shrek The Musical.” Visitors have been instructed to wear green-colored outfits for the occasion. Shrek, Donkey and Princess Fiona will all be in attendance before their onward journey to Kuwait and Dubai.

Originally produced on Broadway by DreamWorks Theatricals & Neal Street Productions, the dynamic production by DreamWorks Theatricals & Broadway Entertainment Group will bring the familiar characters to life on stage. This 90-minute fun-filled musical spectacle was designed to be enjoyed by the whole family.

HIGHLIGHTS

• Shrek The Musical has arrived in the Middle East for the first time, debuting in Saudi Arabia. At the Ithra premier, visitors have been instructed to wear green-colored outfits. Shrek, Donkey and Princess Fiona will all be in attendance before their onward journey to Kuwait and Dubai.

• Shrek’s story is based on a picture book by American cartoonist William Steig. Developed for stage by DreamWorks Theatricals & Broadway Entertainment Group, the show will run for 90 minutes and is suitable for all ages.

“We are thrilled that ‘Shrek The Musical’ will be performed in places it’s never been before,” said a spokesperson for DreamWorks Theatricals, “and for families all over the world to experience their favorite ogre and fairytale creatures live on stage.”

“Shrek The Musical” features a book and lyrics by Pulitzer Prize winner David Lindsay-Abaire and music by Olivier Award-winner Jeanine Tesori. The show is choreographed by Hannah Mcfarlane and directed by Nick Wilkinson. Costumes are by the Tony Award-winning designer, Tim Hatley.

The cast includes the talented 12-year-old Hermione Sparks from New Zealand who will play young Princess Fiona.

“Shrek The Musical” will be showcased at Ithra for 21 performances only, from Jan. 11-28, before moving to other parts of the Middle East. Tickets start at SR100 ($26) with several tier options and time slots. Wheelchair-accessible seats are available upon request. Tickets can be booked via the Ithra website.

 


Two Holy Mosques authority launches smart interactive map system

Updated 4 sec ago
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Two Holy Mosques authority launches smart interactive map system

MADINAH: A new smart interactive map system has been inaugurated for the Grand Mosque and the Prophet’s Mosque.

CEO of the General Authority for the Care of the Affairs of the Grand Mosque and the Prophet’s Mosque Ghazi Al-Shahrani said that the smart interactive map facilitated the movement of visitors and worshipers while significantly enhancing navigational efficiency within the two holy mosques. The system is designed to guide visitors along the most suitable routes, support real-time updates, ensure safe navigation and enhance the overall quality of the experience.

Al-Shahrani said that the results achieved were part of the authority’s efforts to advance digital transformation and leverage smart technologies in serving pilgrims. He said that this system was one of dozens launched recently that contributed to generating operational data that supported decision-making, enhanced understanding of challenges and paved the way for developing future digital systems.

Interactive maps are part of a smart digital system that provides real-time spatial guidance, powered by live operational data linked to control rooms. This enables visitors to be directed to the most appropriate routes during closures or congestion, with immediate and accurate updates.

Executive vice president of digital transformation at the authority, Mohammed Al-Saqr, said that the pilot phase of the maps, which began during Ramadan, was integrated with the color coding and metric addressing system, which divided the Two Holy Mosques into clear geographical zones that supported smart operations and activated spatial data as part of an integrated services and analytics ecosystem. He said that this launch represented the first step in a project that would continue to evolve over the coming years, with further development planned through 2026.

Al-Saqr said that the system featured more than 950 points of interest across 13 service categories, supported by more than 650 QR codes for easy access. It could also generate more than 100,000 dynamic routes, automatically optimized in real time based on operational conditions and crowd flow.

Director of business solutions at the authority, Waheeb Al-Mutrafi, said that the maps enabled precise location-based reporting and contributed to accelerating access to electric carts through ticket numbers via a smart platform built on field data verified over several months, enhancing operational efficiency and improving the quality of services provided to worshippers.