Ronaldo’s Saudi move tipped to increase eyes on Asian football

In this photo provided by Saudi soccer club Al Nassr, Portugal forward Cristiano Ronaldo arrives at Riyadh International Airport on January 2, 2023. (Photo courtesy: Twitter/AlNassrFC)
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Updated 03 January 2023
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Ronaldo’s Saudi move tipped to increase eyes on Asian football

  • Saudi Arabian football club Al-Nassr announced Christiano Ronaldo’s signing last week on social media
  • Ronaldo, who has won five European Champions Leagues, will reportedly earn $200 million annually

When Cristiano Ronaldo is presented by Saudi Arabian club Al-Nassr on Tuesday in Riyadh, it will kick off a new era in Asian soccer.

Al-Nassr announced the signing of one of the world’s biggest sports stars on social media on Friday. Within 24 hours, the post was viewed more than 20 million times and the club gained about 2.5 million more followers.

There was a similar surge on Instagram, where the Portuguese star has more than 520 million followers, the most in the world. There, the announcement received more than 30 million likes.

“This agreement is more than writing a new historical chapter,” Al-Nassr president Musalli Al-Muammar said. He will present Ronaldo at the club stadium on Tuesday.

Ronaldo has won five European Champions Leagues with Real Madrid and Manchester United, but his controversial second tenure at the English club ended after 15 months with him as a bench regular without trophies and out of contract after it was prematurely terminated.

New coach Rudy Garcia has welcomed the free agent who has Al-Nassr dreaming of a first Asian title.

“The signing of a player the size of Cristiano Ronaldo is extraordinary, and contributes to the development of Saudi football,” said the Frenchman who has coached Lyon and Roma. “We are happy with his arrival. The first goal is to work so he can adapt to our team, to enjoy playing for Al-Nassr, and to entertain the fans.”

Al-Nassr, a nine-time Saudi Arabian champion, is already going well near the halfway stage of the Saudi Professional League. It moved into the lead on Saturday after winning at Al-Khaleej 1-0 thanks to Cameroonian striker Vincent Aboubaker.

Other names at the club include Colombia goalkeeper David Ospina, formerly of Arsenal and Napoli, and 2018 South American player of the year Pity Martinez. Brazilian Anderson Talisca leads the goal-scoring chart.

Despite such talent, the league does not have a wide audience internationally. That may change thanks to Ronaldo, who will reportedly earn up to $200 million a year.

“The whole world knows Ronaldo very well and his achievements as a player speak for themselves,” former Saudi Arabia international Hamad Al-Montashari said. “He is an exceptional player and could score a hat trick in every game.”

Had the soon-to-be-38-year-old superstar left Europe five years ago, then China would have been a realistic destination. The massive wave of spending there in the previous decade has ended, however. With real estate companies financing much of the transfer activity, the massive slowdown in China’s property market has seen the majority of clubs struggling to make ends meet.

Guangzhou won eight Chinese and two Asian titles in the previous decade, but with owner Evergrande facing reported debts of $300 billion in June 2022, the club was reduced to fielding a team made up of youngsters. Relegation was the result in December.

On Friday, the same day the Ronaldo deal was announced in Riyadh, Wuhan Three Towns was given the Chinese Super League title a round early as opponent Tianjin Tigers was unable to field a team of 11 players due to COVID-19. In terms of Asian soccer news, it was overshadowed.


Jeddah and Taif earn World Region of Gastronomy 2027 title

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Jeddah and Taif earn World Region of Gastronomy 2027 title

  • Recognition opens new avenues for international collaboration in food culture, research and tourism, says culinary commission CEO

RIYADH: Jeddah and Taif have been awarded the World Region of Gastronomy 2027 title according to the criteria set by the International Institute of Gastronomy, Culture, Arts and Tourism.

A recent report issued by the institute highlighted efforts to “preserve culinary heritage, support local biodiversity, empower youth and entrepreneurs in the food sector, and promote sustainable environmental practices.”

Mayada Badr, CEO of Culinary Arts Commission, said: “The award also reflects the ongoing legacy of excellence initiated by the Asir region, which held the same title in 2024.”

The two Saudi cities received the prestigious title following a comprehensive field visit by an international jury of IGCAT experts, who met key local stakeholders and assessed the region’s commitment to holistic sustainable development standards linking gastronomy, culture, responsible tourism, and economic and social development.

The commission led a broad national coalition to achieve the milestone, with participation from strategic partners including King Abdulaziz University, Dar Al-Hekma University, Jeddah Development Authority, Al-Balad Development Co., Azka Foods, Queen Taste, Aysh Academy, the Tour Guides Cooperative and the Abdullah Al-Thagafi Cultural Center.

“These efforts converged to support education, innovation and skills development, strengthen cultural identity and link gastronomy with responsible tourism,” she said.

By receiving the title, Jeddah and Taif join an exclusive global network of leading World Regions of Gastronomy, opening new opportunities for international collaboration in food research and development, cultural exchange and attracting responsible tourism that values authentic heritage.

The recognition will also serve as a catalyst for developing long-term plans that place culinary arts at the heart of the creative economy, contribute to income diversification and promote intercultural dialogue.

Badr told Arab News that the designation represents a high-level international acknowledgment of the richness of Saudi Arabia’s culinary heritage and its commitment to holistic sustainable development across economic, social, cultural and environmental sectors.

The achievement is part of a continuous journey building on the success of the Asir region in 2024, reflecting a national strategic vision to strengthen Saudi Arabia’s presence on the global gastronomy map and highlighting the role of cuisine as a bridge for preserving identity and empowering communities, Badr said.

She also highlighted that the international jury observed firsthand the efforts to support food and biodiversity, protect heritage, and empower youth to contribute to innovations advancing the creative economy and sustainable tourism development.

“Through this inclusion in the global platform, Jeddah and Taif will collaborate with their counterparts worldwide to promote sustainable food practices, support local food systems, advance food research and education, and establish gastronomy as an effective means of cultural exchange,” she added.

The title will act as a strong catalyst for developing long-term plans that position culinary arts as a core pillar for preserving intangible cultural heritage, diversifying economic sources, and promoting dialogue and understanding among cultures and peoples, Badr said.