As ‘Pasoori’ tops YouTube charts, creators say global journey ‘only beginning’ for Pakistani music

This screengrab, taken on December 27, 2022 from the music video of popular song Pasoori, released by Coke Studio Pakistan on February 7, 2022, shows Pakistani singers Ali Sethi and Shae Gill. (Photo courtesy: Coke Studio)
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Updated 27 December 2022
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As ‘Pasoori’ tops YouTube charts, creators say global journey ‘only beginning’ for Pakistani music

  • Punjabi-language song sung by Ali Sethi and Shae Gill was featured on Coke Studio Pakistan’s Season 14 this year
  • Since its release, track has crossed 475 million views on YouTube, coming 53rd on “global top music videos” list

KARACHI: The creators of the globally acclaimed Pakistani song ‘Pasoori,’ which made it to YouTube’s global music video charts last week, said on Tuesday the song’s success had proved that Pakistani music and content was "world class" and its journey to global success was "only beginning."

The Punjabi-language pop-folk song sung by Ali Sethi and Shae Gill was featured on Coke Studio Pakistan’s Season 14 this year. Since its release, the track has crossed 475 million views on YouTube and made it to 53rd spot on the “global top music videos” list on the website.

The song also topped Google's list of songs most hummed to search in 2022 and became the first Pakistani song to rank third on the Spotify’s Global Viral 50 list.

“I am sure everyone will have their own stories knitted from Pasoori’s ideology and narrative of love, liberation, transcending boundaries and communal oneness,” Coke Studio Season 14 producer Zulfiqar Jabbar Khan told Arab News on Tuesday, saying the song had “something that makes people feel ‘together’.”

“That unified emotion is very powerful. Songs that succeed on that level, they all achieve that power,” he said. "A song’s timelessness is in its ability to talk authentically to people. To not just a few people, but to communities, to ideologies, to individual sensitivities. To give people emotional threads of relatability.”

Coke Studio Pakistan manager, Zeeshan Sikandar, said the response to Pasoori had solidified the belief that Pakistani music and content was “world-class.”

“Pasoori’s narrative of transcending borders and boundaries has made it resonate with so many fans across the globe. The Coke Studio community is present in over 180 countries, and we believe it is this community that has helped us create this level of impact.”

“[With Coke Studio Season 14,] we aimed to showcase Pakistani music that is world-class,” Sikandar said, “and the response we received has made us realize we are onto something and that the journey is only beginning.”


Mona Tougaard wears bridal look at Dior’s Paris show

Updated 27 January 2026
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Mona Tougaard wears bridal look at Dior’s Paris show

  • Rihanna and Brigitte Macron among attendees at show
  • Design part of new director Jonathan Anderson’s vision

DUBAI/ PARIS: Model Mona Tougaard reportedly turned heads in a bridal-inspired look on the Christian Dior runway during the recent Paris Haute Couture Week.

The runway star, who has Danish, Turkish, Somali and Ethiopian ancestry, wore a sculptural white gown with a one-shoulder silhouette and layered petal-like appliques cascading from the bodice to the full skirt.

The asymmetrical bodice featured draped detailing across the torso, while the skirt flared into a voluminous, floor-length shape.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dior Official (@dior)

The look was finished with oversized floral statement earrings that echoed the dress’s petal motif.

The floral elements echoed the wider vision of Dior’s new creative director Jonathan Anderson, who drew inspiration from nature and his love of ceramics for his first Haute Couture collection since being appointed to the role.

The 41-year-old faces the rare challenge of overseeing all three fashion lines at the house — women’s and men’s ready-to-wear and Haute Couture — becoming the first designer to do so since Christian Dior himself.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dior Official (@dior)

Just days after presenting his latest men’s collection during Paris Men’s Fashion Week, the Northern Irish designer returned with his first couture offering.

The collection featured floral motifs on fabrics or as accessories, while sculptural bulbous dresses were inspired by the work of Kenya-born ceramicist Magdelene Odundo.

“When you copy nature, you always learn something,” Anderson declared in his show notes, which compared Haute Couture to a living ecosystem that is “evolving, adapting, enduring.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dior Official (@dior)

Other noteworthy pieces included dresses with spherical birdcage-inspired silhouettes, while other models wore vest tops with their dresses gathered around their waists.

The front row at the Rodin Museum reflected the scale of anticipation surrounding Anderson’s couture debut. France’s first lady Brigitte Macron arrived early, while Lauren Sanchez Bezos swept in shortly after.

Actor Parker Posey twirled briefly in a trench-style dress, playing to the room before settling in.

Then the space fell into a collective pause as celebrities and editors alike waited for Rihanna. When the pop star finally took her seat, the lights dropped and the show began.

Before the show, Anderson admitted in an interview with the Business of Fashion website that he previously thought couture was “irrelevant,” adding that he never really “understood the glamour behind it.”

“Now, I feel like I’m doing a Ph.D. in couture,” he explained.