Qatar boosts tourism with interactive visitor experience

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Imagination incorporated QR codes to make the experience more interactive. After scanning the QR code, visitors were able to learn more about activities under that theme and book ones that interested them. (Supplied)
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Updated 22 December 2022
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Qatar boosts tourism with interactive visitor experience

  • Display designed as part of World Cup
  • Culture, adventure, nature and wellness focus

DUBAI: Imagination, the global experience design company, recently partnered with Qatar Tourism and Visit Qatar to create an interactive experience for tourists in Doha Port’s new visitor center.

Imagination designed and delivered the concept proposal in one week, and launched the project seven weeks later, in time for the FIFA World Cup 2022 in Qatar, which started on Nov. 20.

The agency created three key zones — adventure & adrenaline, nature & wellness and culture & hospitality. Each zone encouraged visitors to discover more about that theme while they were in Qatar.

Imagination incorporated QR codes to make the experience more interactive. After scanning the QR code, visitors were able to learn more about activities under that theme and book ones that interested them.

The agency partnered with its Sydney office for design and content development, as well as Poland-based firm AM Concept, for visualization and real-time rendering.

“This project is a significant milestone for us in our World Cup journey as an agency working with multiple partners and brands on a global scale. It has been brilliant to bring our content and destination offering to life and showcase our capability to deliver world-class experiences even on a tight timeline,” said Jason Robard, executive creative director of Imagination Middle East.


UAE, Qatar reject Bloomberg reports on defense capabilities

Updated 03 March 2026
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UAE, Qatar reject Bloomberg reports on defense capabilities

  • The ministry said the UAE operates diverse, integrated and multi-layered air defense systems capable of countering a full range of aerial threats

DUBAI: The UAE and Qatar have rejected Bloomberg’s reporting on their defensive capabilities, describing the claims as inaccurate and misleading.

In a statement, the UAE Ministry of Foreign Affairs said the report did not reflect the country’s level of preparedness, technological sophistication or operational readiness. It said the UAE operates diverse, integrated and multi-layered air defense systems capable of countering a full spectrum of aerial threats, including long, medium and short-range systems that provide comprehensive protection of national airspace.

 

The ministry also said the country maintains a robust strategic stockpile of munitions to ensure sustained interception and response capacity over extended periods. It reaffirmed that the UAE’s defense capabilities and national security framework remain “steadfast and uncompromised,” stressing that the safety of citizens, residents and visitors remains a top priority.

In a separate statement, Qatar’s International Media Office denied a Bloomberg report claiming the country’s stockpile of Patriot interceptor missiles had been depleted.

 

 

It said the inventory held by the Qatar Armed Forces “has not been depleted and remains well-stocked,” adding that the military remains at full readiness to defend the nation against external threats.

Qatar also criticized the publication of what it described as unverified information during a fast-moving and sensitive period in the region, calling it irresponsible and warning that it is reviewing all appropriate options, including legal measures, to ensure the information is corrected.