ROSHN signs land deals with Ajdan to develop 270 villas in Riyadh’s SEDRA project  

ROSHN has signed a land purchase agreement with real estate firm Ajdan to develop over 270 family villas. (Supplied)
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Updated 20 December 2022
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ROSHN signs land deals with Ajdan to develop 270 villas in Riyadh’s SEDRA project  

CAIRO: Saudi Arabia's national developer ROSHN has signed a land purchase agreement with real estate firm Ajdan to develop over 270 family villas in its flagship community SEDRA. 

Encompassing an area of 80,700 sq. m, the new villas will be integrated into SEDRA’s development of walkable residential neighborhoods in Riyadh. 

SEDRA comprises eight phases across 20 million sq. m which will accommodate over 30,000 homes and around 300 amenities. 

Saudi Public Investment Fund-backed ROSHN aims to further partnerships with real estate developers in the Kingdom in a bid to boost the sector by providing investment opportunities and creating new jobs. 

“By partnering with leaders in the real estate arena, like Ajdan, we ensure that the residents of our communities have access to the best products and services that the industry has to offer. Like us, Ajdan is introducing new living experiences to the Saudi housing market,” said ROSHN CEO David Grover. 

He further added that the villas will perfectly complement the design of ROSHN’s integrated communities, and that the strategic partnership includes the consolidation of consultants, main contractors, sub-contractors, and suppliers that will further enhance the real estate sector. 

Ajdan CEO Mohammed Al-Otaibi said: “We are pleased to partner with ROSHN as we work hand in hand to bring a higher quality of life throughout the Kingdom that supports our strategy as well as ROSHN’s.” 

ROSHN is building new communities across Riyadh, Jeddah, Al Kharj, Al Hofuf, Al Qatif, Makkah, and Abha. 

Earlier in November, ROSHN started the key handover at the first phase of development at SEDRA, ahead of the scheduled time.  

“The handover of the first ROSHN home is a momentous occasion not just for ROSHN but for the Kingdom at large. SEDRA will be the first project that sees our vision for the future become a reality on the ground and I am excited for our first residents to experience the ROSHN way of life,” Grover had said. 

In November, ROSHN also launched the first phase of its Al Arous project in Jeddah, named ‘The Bride of the Red Sea’ which will offer more than 2,200 single-family units.  

The community project on the west coast will also include pedestrian-friendly streets, and green spaces, along with civic, retail, sports, and recreational amenities to promote a healthy lifestyle. 


MEA to see $3tn real estate, infrastructure pipeline by 2030, JLL says 

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MEA to see $3tn real estate, infrastructure pipeline by 2030, JLL says 

RIYADH: The Middle East and Africa region is set to see a $3 trillion pipeline of real estate and infrastructure projects between 2026 and 2030, driven by tight occupancy levels and strong investor demand, an analysis showed. 

In its latest report, professional services firm JLL said low vacancy and strong absorption rates are among the key drivers accelerating the sector’s transformation in the region, easing supply constraints and supporting rental and sales growth. 

The steady momentum in the region’s real estate and infrastructure sectors underscores the ongoing economic diversification efforts pursued by countries across the region.

In July, real estate consultancy Knight Frank said the Kingdom’s construction output value is expected to reach $191 billion by 2029, representing a 29.05 percent increase from 2024, driven by residential development, ongoing giga-projects and rising demand for office space. 

James Allan, CEO, UAE, Egypt and Africa at JLL, said: “Strong market fundamentals boosted the Middle East and Africa real estate market in 2025, setting the momentum for sustained performance across asset classes in 2026.” 

He added: “We saw record residential transactions, double-digit growth in industrial and logistics rents, and an exceptionally tight 1 percent office vacancy rate in 2025, driven by professional talent migration, substantial private investment, and strategic infrastructure development.” 

According to the report, the delivery of key infrastructure projects in the region will further catalyze new real estate developments and attract increased private sector participation. 

In the evolving capital landscape, cross-border capital and alternative financing mechanisms are projected to play an increasingly central role, particularly in greenfield developments where investment stock remains limited. 

The report added that improved market transparency across the region, driven by regulatory changes, is also expected to bolster investor confidence in the Middle East and Africa markets. 

JLL said the UAE remains central to this growth trajectory, with projected project cash flows of $795 billion from 2026 to 2030, including $470 billion allocated to real estate development. 

In November, CBRE echoed similar views on the region’s real estate sector, saying Saudi Arabia’s ongoing economic diversification push is energizing its property market, with office rents in Riyadh climbing 15 percent year on year and occupancy reaching 98 percent by the end of the third quarter of 2025. 

CBRE added that the strong performance in Saudi Arabia’s office sector is buoyed by the Kingdom’s non-oil economic expansion and an influx of multinational companies relocating regional headquarters to Riyadh.