Um Al-Qura Development and Construction Company, owner and developer of the multibillion mega project “Masar” in Makkah, laid the foundation stone marking the launch of construction work of the primary package of hotel projects announced last October. The construction represents seven hotel towers — in collaboration with top-tier local and international consulting firms — and an investment value that exceeds SR7 billion ($1.86 billion).
These continuous developments are part of Masar Destination’s efforts to elevate the hospitality sector in the Holy City to international standards.
Several of the company’s leaders attended the inauguration ceremony.
Umm Al-Qura Company has signed agreements with global chains Kempinski and Taj to operate two five-star hotel towers; this will be Kempinski’s first in Makkah and Taj’s first operation in Saudi Arabia. Masar will also house the global chain “Embassy Suite — By Hilton,” which will operate a four-star hotel tower. This hotel group will enjoy a unique location in the central region of Makkah and is approximately 500 meters away from the Grand Mosque. It will be home to many facilities, which include a mall with an area of more than 43,000 square meters, a car parking, in addition to a stop for rapid transit buses.
Yasser Abuateek, CEO of Umm Al-Qura for Development and Construction Company, said: “The diversity of international brands in Masar will create an integrated destination and multiple options for visitors coming to Makkah Al-Mukarramah, which is in line with the standards of global destinations with distinguished services and experiences, and our goal of raising and improving the quality of life and visitor experience to the Holy City.”
Upon completion, Masar will represent an unparalleled integrated urban destination to serve the residents and visitors of Makkah. It aspires to contribute to one of the most important goals of Vision 2030 by raising the capacity of pilgrims to 30 million by the year 2030.
