Saudi Arabia v Mexico leads World Cup spending: VISA

Mexico beat Saudi Arabia 2-1 in the clash (AFP)
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Updated 09 December 2022
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Saudi Arabia v Mexico leads World Cup spending: VISA

RIYADH: Saudi Arabia’s match against Mexico at the FIFA World Cup saw the highest volume of in-stadium payment transactions of the group stage games, according to data released by Visa.

The payment company has published research showing that consumer spending at the tournament is on course to surpass the total outlay in the previous World Cup.

According to the data, spending by value at Qatar 2022 during the group stages is already at 89 percent of the total seen in Russia 2018.

Compared to the tournament in Brazil in 2014, almost double had been spent by the time the World Cup reached the knock-out rounds in Qatar. 

Between kick-off on Nov. 20 to the final group stage match on December 2, 70% of all consumer spend by value at World Cup venues was on internationally issued Visa cards with the US leading on 18 percent, followed by Mexico on nine percent Saudi Arabia on eight percent.

“For Qatar 2022, Visa enabled more payment terminals in official venues than ever before and are trialing some innovative new ways to pay around Qatar, so paying for things can be less cumbersome and fans can stay in the moment and focus on the beautiful game,” said Saeeda Jaffar, senior vice president and group country manager, Gulf Cooperation Council at Visa.

The average in-stadium transaction amount for all matches during the group stage of the tournament play was $23. During all matches the top three spend categories were merchandise on 47 percent, food and beverages on 36 percent, and ticketing on 11 percent.

The increased spend comes despite lower than anticipated numbers of fans traveling to the event.

According to a report obtained by Reuters, Qatar received just over 765,000 visitors during the first two weeks of the World Cup, falling short of the country’s expectations for an influx of 1.2 million during the month-long event.

The Dec. 7 report was prepared by the Supreme Committee for Delivery and Legacy , which organizes the tournament, and said that the first 17 days of the World Cup saw 765,859 international visitors, more than half of whom have now departed.

The report registered 1.33 million match ticket holders and 3.09 million tickets sold across the eight stadiums in Qatar for the tournament that ends on Dec. 18.


Building bridges: Saudi Arabia leads Gulf-Asia tech leap

Updated 43 min 36 sec ago
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Building bridges: Saudi Arabia leads Gulf-Asia tech leap

ALKHOBAR: Saudi Arabia is forging new academic connections with Asia as the Kingdom’s Vision 2030 accelerates reforms in education and innovation.

Two academics — Prof. Eman AbuKhousa, a data science professor at the University of Europe for Applied Sciences in Dubai, and Prof. Hui Kai-Lung, acting dean of the HKUST Business School in Hong Kong —emphasize that the Kingdom’s transformation is reshaping the development of artificial intelligence and fintech talent across the region.

For AbuKhousa, responsible AI is not just about technology; it is fundamentally about intention. “It is about aligning technology with human values: ensuring fairness, transparency, and accountability in every system we build.”

She highlighted that the Middle East’s heritage of trust and ethics gives the region a competitive advantage. “Institutions should embed ethics and cultural context into AI education and create multidisciplinary labs where engineers collaborate with social scientists and ethicists,” she said.

At the University of Europe for Applied Sciences in Dubai, AbuKhousa trains students to question data, identify bias, and integrate integrity into innovation. 

Asian universities like HKUST play a growing role in cross-border education partnerships with Saudi institutions.

“Educators must model responsible use by explaining how data is sourced and decisions are made,” she explained. “Ultimately, responsible AI is less about algorithms than about intention; teaching future innovators to ask not only ‘Can we?’ but ‘Should we?’”

She further noted:“Saudi Arabia’s Vision 2030 has turned digital education into a national movement placing technology and innovation at the heart of human development.”

AbuKhousa emphasized the transformative opportunities for women in the Kingdom: “Today, Saudi female students are designing models, leading AI startups, and redefining what digital leadership looks like.”

Prof. Hui views this transformation through the lens of fintech. “Fintech is deeply embedded in Vision 2030, serving as a key enabler of its three pillars: a vibrant society, a thriving economy, and an ambitious nation,” he said.

Hui stressed that Saudi Arabia’s investment capacity and modern regulatory framework “create a conducive environment for innovation.” Having collaborated with Aramco, The Financial Academy, and Prince Mohammed Bin Salman College of Business and Entrepreneurship, he highlighted the strategic potential of the Kingdom’s young population. “The Kingdom has one of the youngest populations in the world, with a median age below 30,” he said. 

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“This demographic presents a tremendous opportunity for higher education to shape future leaders, and our collaborations in Saudi Arabia are highly targeted to support this goal.”

AbuKhousa argued that universities must lead innovation rather than follow it. “Universities must evolve from teaching institutions into innovation ecosystems,” she said. “The real bridge between research and industry lies in applied collaboration: joint labs, shared data projects, and co-supervised capstones where students solve live industry challenges.”

“At UE Dubai, we’ve introduced an Honorary Senate of Business Leaders to strengthen that bridge, bringing decision-makers directly into the learning process,” she added.

DID YOU KNOW?

Vision 2030 has made digital education central to Saudi Arabia’s development strategy.

Women in Saudi Arabia are now designing AI models and leading startups.

Universities are transforming into innovation ecosystems bridging research and industry.

Cross-border collaborations with Hong Kong and Dubai are accelerating fintech and AI growth.

Hui noted that cross-border cooperation between Hong Kong and Saudi Arabia is growing rapidly. “Saudi Arabia’s scale, strategic location, and leadership in the Arab world offer Hong Kong an ideal partner,” he said. “Hong Kong’s academic and regulatory experience can help the Kingdom fast-track its digital transformation.”

He highlighted lessons from Hong Kong’s fintech journey. “Hong Kong’s fintech journey offers critical lessons for Saudi Arabia, particularly in creating a balanced ecosystem for innovation,” he said. “Education and regulation are both important. We need education at all levels and beyond schools to expose people to these ideas; having diverse and rich experiences also helps, as the education needs to be supplemented by real-life implementation and usage experience. That is what Hong Kong can offer.”

AbuKhousa emphasized that women’s participation in technology must extend beyond access to influence. “Empowering women in technology begins with reimagining representation: from inclusion to influence,” she said. “We need more women not only learning tech, but leading teams, designing systems, and shaping AI policy. Institutions must normalize women’s presence in decision-making spaces and provide visible mentorship networks to counter imposter syndrome.”

Both experts agreed that innovation must remain human-centered and accountable. “As AI becomes integral to financial systems, governments must strike a careful balance between innovation, data ethics, and compliance,” Hui said. “Establishing clear regulatory frameworks and transparency standards is crucial.”

AbuKhousa concurred, emphasizing the role of education in AI adoption: “Educators must position generative AI as a thinking partner, not a shortcut. The goal is to teach students how to use AI critically, not merely that they can.”

Hui predicts that “AI, blockchain, and cybersecurity will be transformative forces in the region’s financial sector.” AbuKhousa sees a similar momentum in education: “The Gulf is entering a defining phase where AI becomes the backbone of education and workforce development.”

The experts concluded that the Kingdom’s digital transformation, anchored in Vision 2030, is connecting classrooms, industries, and continents through human-centered innovation.