Oman’s love of football highlighted with new campaign

The portraits feature talented Omani achievers, the “steel” of the nation, who have been celebrated for their contribution to the nation. (Supplied)
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Updated 06 December 2022
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Oman’s love of football highlighted with new campaign

  • Industrial firm partners with Moroccan artist Hassan Hajjaj, players including Ali Al-Habsi

DUBAI: Jindal Shadeed, an Oman-based iron and steel company, has partnered with independent agency Wieden+Kennedy to create a new campaign that highlights the nation’s love of football during the FIFA World Cup 2022.

The agency’s India office created “The Steel of Oman” campaign, which celebrates the country’s culture and development.

The agency collaborated with celebrated Moroccan artist Hassan Hajjaj to create 15 portraits, which were used as print and outdoor averts. The portraits feature talented Omani achievers, the “steel” of the nation, who have been celebrated for their contribution to the nation.

The company also partnered with national team football players including Ali Al-Habsi. The agency collaborated with award-winning director Ayappa K.M. to create a three-minute film that showcases Omani culture with football as the backdrop. The track was composed by Danish musician Sofyann Ben Youssef and focuses on local folk songs.

“The brief was inspiring and the client’s faith in our ability to do something truly authentic pushed us for something truly special,” said Ruchika Khanna, director of digital and business head, W+K India.

“The creative team came up with a simple yet powerful narrative that also enabled us to find interesting production partners who could help bring our ideas to life and we found them in Ayappa and Hassan Hajjaj who are known for their stellar craft,” she added.


Microsoft Japan probed over alleged anti-trust violation

Updated 59 sec ago
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Microsoft Japan probed over alleged anti-trust violation

TOKYO: Japan’s fair trade commission conducted an on-site inspection of Microsoft’s Japanese subsidiary on Wednesday over a suspected violation of anti-trust law, a source close to the matter said.
The source, who declined to be identified, confirmed local media reports that Microsoft Japan in Tokyo is being probed over allegations it is unfairly preventing clients from using cloud platforms developed by its competitors.
“We are fully cooperating with the JFTC (Japan Fair Trade Commission) in their requests,” a spokesperson for Microsoft told AFP.
At issue is Microsoft’s cloud computing server Azure.
The firm is suspected of making its software services, including “Microsoft 365” — known for apps such as Teams and Word — inaccessible on cloud servers other than Azure, local media including the Yomiuri daily said.
The probe mirrors similar attempts in recent years by Japanese authorities to rein in the monopoly by global tech titans.
In August, the JFTC issued a cease-and-desist order to Google.
Google, JFTC said, was imposing binding conditions on Android smartphone manufacturers in Japan so that its online app store will be installed almost automatically.
In 2024, Amazon’s Japanese subsidiary in Tokyo was similarly inspected for allegations that it is abusing its industry dominance to drive down prices.
Amazon Japan used its coveted “buy box” — a prominent spot on its website — against sellers, pressuring them into lowering prices to give it a competitive edge over rival e-commerce sites, the JFTC said.