Ensuring a long drive for electric vehicles in Saudi Arabia

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Updated 27 November 2022
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Ensuring a long drive for electric vehicles in Saudi Arabia

Transportation is a major polluter, causing a significant chunk of greenhouse gas emissions. Greener ways of getting goods and people around are urgently needed and leaders gathering at COP27 in Egypt must make this a focus.

More electric vehicles are expected to hit the roads soon, followed swiftly by electric trains, hydrogen-powered planes and more sustainable shipping. By 2035, the largest automotive markets are expected to be fully electric — hardly a surprise as EVs tend to be up to four times more energy-efficient than the internal combustion engine-based vehicles.

When Saudi Arabia announced plans to achieve net-zero status by 2060, widespread adoption of EVs was always expected to go up a gear. With more than 15 million vehicles in Saudi Arabia in 2020 and nearly four-fifths of these being cars and other light vehicles, numbers are expected to go up in the coming years.

This is critical because the transportation sector consumes more than a fifth of the country’s total energy use, claims the Saudi Energy Efficiency Center. The Saudi government clearly — and rightly — wants to promote EVs in line with Saudi Vision 2030.

The Kingdom plans to ensure that 30 percent of the vehicles on the roads of Riyadh are electric by 2030. EV adoption is also fundamental to meeting the Saudi Green Initiative objectives, which include reducing carbon emissions by more than 278 million tons per annum by 2030.

In pursuit of this goal and wider economic diversification, boosting domestic production of EVs has come into sharp focus: The Kingdom plans to produce 150,000 EVs annually, and just rolled out its first homegrown electric vehicle brand Ceer, which will create 30,000 jobs and add billions of dollars to the economy.

Offering a comprehensive nationwide charging infrastructure to precede the introduction of EVs in the Kingdom has become paramount.

The recent EV Auto Show in Riyadh provided a glimpse of things to come — from promoting electric mobility to charging technology and the infrastructure required to make it possible.

We were proud to debut Schneider Electric’s EVlink Smart Charger in Saudi Arabia for the first time at the EV Auto Show to highlight our electric mobility and sustainability goals, alongside Abunayyan Trading Corporation, one of the most trusted names in the energy and water space in Saudi Arabia and the wider Gulf. This technology helps highlight the benefits of managing heavy EV energy load and reiterates our priority on renewable energy sources.

This technology stands out with its smart charging experience at home, in buildings, for fleets or in transit, helping customers and partners set the path of efficient planning and execution of projects — by going beyond the charging station and getting a comprehensive solution for an efficient EV charging experience.

The Saudi government is ramping up its efforts to develop EV infrastructure in a bid to increase efficiencies within the EV ecosystem in the Kingdom. Strategic partnerships are central to these efforts and as a key player in energy and automation, we see great value in partnering with government-backed giga-projects and smart cities to support and power the future of mobility in the Kingdom.

• The writer is cluster president, Schneider Electric, Saudi Arabia and Yemen.


LuLu marks Founding Day with ‘Made in Saudi’ campaign

Updated 25 February 2026
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LuLu marks Founding Day with ‘Made in Saudi’ campaign

The Ministry of Industry and Mineral Resources honored LuLu Hypermarket in recognition of its pivotal role as the exclusive retail partner of the “Najoud Bikhairna 2026” initiative, commending its continued efforts in supporting and empowering national industries while showcasing the quality and competitiveness of locally manufactured products.

The initiative, led by the ministry in partnership with the Saudi Export Development Authority, represented by the Made in Saudi program, stands as a pioneering model of public-private sector collaboration in activating community-driven initiatives with sustainable impact. Through this program, more than 280,000 Saudi-made products were distributed to 10,000 families across various regions of the Kingdom during the holy month of Ramadan, reinforcing the presence of national products and strengthening the values of social solidarity among individuals and institutions alike.
The ministry’s recognition of LuLu Hypermarket coincided with the official launch of its Saudi Founding Day celebrations at the Dharat Laban branch in Riyadh, marked by the unveiling of a comprehensive promotional campaign dedicated to Saudi-made products. On this occasion, a wide range of special offers was introduced on local products, available across all LuLu Hypermarket branches throughout the Kingdom.
The inauguration ceremony was attended by Mohammed bin Dayel, general supervisor of the Made in Saudi program at the Saudi Export Development Authority, and Mohamed Haris, director of LuLu Saudi Arabia, alongside members of LuLu’s executive management team. The event featured a ribbon-cutting ceremony to officially open the specially designed Founding Day gateway.
Following the inauguration, guests toured several dedicated zones and exhibitions highlighting national products. The tour commenced at the grocery and “Made in Saudi” consumer goods sections, showcasing the diversity and quality of local brands. It also included the “Made in Saudi” dates pavilion, presenting a premium selection of the finest locally sourced dates in celebration of one of the Kingdom’s most iconic national symbols.
The visit continued to the fruits and vegetables section under the theme “From Our Land,” featuring an exceptional assortment of Saudi agricultural products, reflecting the richness and excellence of the local agricultural sector. Guests also explored the LuLu private label corner, which features products exclusively manufactured within the Kingdom for LuLu, reaffirming the company’s commitment to supporting local manufacturing.
The tour concluded with a presentation of “Made in Saudi” products within the chilled and frozen categories, underscoring the rapid growth and qualitative advancement of the Kingdom’s food manufacturing sector, and further reinforcing the strong market position and competitiveness of Saudi products.