Lay’s commercial pays tribute to Saudi football fever

The players featured in the commercial are Mohammed Al-Owais, Salem Al-Dawsari, Ali Al-Asmari, Abdulelah Alamri, Hattan Bahabri, and Abdulaziz Al-Bishi.
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Updated 23 November 2022
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Lay’s commercial pays tribute to Saudi football fever

As the football spirit takes over the world, Lay’s — one of the marquee brands from PepsiCo —  has partnered with six of the biggest Saudi football players to produce a one-of-a-kind commercial, paying homage to the popular game in Saudi Arabia.

The commercial starts with the team handing out Lay’s chips to the audience and then proceeding to create havoc on the football field, creating hurricanes, splitting the ground, and even stopping time.

The players featured in the commercial are Mohammed Al-Owais, Salem Al-Dawsari, Ali Al-Asmari, Abdulelah Alamri, Hattan Bahabri, and Abdulaziz Al-Bishi. The commercial also boasts a special appearance by former football legend Majed Abdullah, known as the Kingdom’s greatest ever football player.

As part of the new football campaign, Lay’s has also recorded an adrenaline-pumping music track of inspiring football-themed anthems in partnership with Anghami, the popular music streaming platform in the Middle East and North Africa. The song incorporates local chants to ensure that it resonates with Saudi audiences all around.

With the football film, PepsiCo aims to further promote the local culture and sports community, according to a press release.

Aamer Sheikh, CEO of PepsiCo Middle East, said: “We are delighted to have joined forces with some of Saudi Arabia’s greatest football stars and Anghami to launch this fantastic campaign. Beloved by many across the Kingdom, region, and the world, the beautiful game is renowned for its unifying power: its uncanny ability to bring people and communities together — not only to have fun and revel in the passion of the sport but to get closer to one another.”

Sheikh said the campaign is all about bringing joy to the fans and is a way for the brand to connect with the Saudi audience by finding common ground in the nation’s favorite game, football. “And the love of snacks — to deliver even more smiles throughout the season,” he added.

In line with the football-themed campaign and to elevate the overall experience, Lay’s has also rolled out a commemorative set of limited-edition flavors: Creamy Garlic Sauce, Balsamic Olive Oil, and Honey Mustard.

Over the course of the campaign, each player featured in Lay’s newfootball film will appear on the packaging of the brand’s collection of special-edition potato chips bags, giving football fans, sportslovers, and people across the Kingdom the chance to enjoy their favorite snack while cheering on their heroes during the football season.


PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

Updated 15 February 2026
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PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

The fifth edition of the CISO500 program ran from Feb. 8-12. Delivered in partnership between PwC Middle East and Sirar by stc, the program featured five intensive days of rich discussions and hands-on practical experiences, aimed at strengthening leadership capabilities in cybersecurity and keeping pace with rapid technological transformation.

The program is designed to develop the capabilities of executive cybersecurity leaders and enhance their strategic role in supporting organizations’ digital transformation. It equips participants to address contemporary challenges in the cyber landscape and expand their influence within decision-making ecosystems.

Yasser Al-Swailem, CEO of Sirar by stc, said that the program represents an important step toward strengthening the readiness of cyber leaders in the region. He noted that the CISO500 program is a fundamental pillar in the journey toward building a secure and trusted Saudi cyberspace aligned with national ambitions. He added that investing in national cybersecurity leadership is no longer optional but a strategic necessity for ensuring sustainable digital development. The program reflects a commitment to empowering national talent to lead the digital security landscape according to the highest global standards.

He further emphasized that such initiatives contribute to strengthening digital security ecosystems and enabling organizations to confidently and sustainably address future challenges.

Samer Omar, cybersecurity and digital trust leader at PwC Middle East, added: “CISO500 is a long-term investment in Saudi leadership. Over the past year, we’ve seen how bringing together senior Saudi cybersecurity professionals in a structured executive environment accelerates capability, builds confidence and deepens collaboration. As the program enters its second year, our focus remains on equipping Saudi CISOs with the strategic perspective and technical depth required to secure the Kingdom’s digital ambitions.”

The program addressed a range of advanced topics, including common cyber transformation pitfalls, mechanisms for securing enterprise digital transformation, and cybersecurity budgeting and financial governance. These topics enhanced leaders’ ability to translate cyber risks and security investments into financial indicators that support executive decision-making.

It also covered the latest technological developments, particularly artificial intelligence, emerging technologies, quantum computing, and the protection of critical and operational infrastructure. Emphasis was placed on the importance of security governance for AI technologies and strengthening enterprise-wide risk management perspectives associated with them.

The program adopted an interactive learning methodology combining strategic discussions, collaborative work, and creative practical exercises, contributing to a deeper understanding of concepts and enabling their translation into applicable organizational practices.

Abdullah Al-Asmari, global cybersecurity director at the Saudi Research and Media Group and one of the program participants, said that the experience added significant strategic and practical value: “The program provided a rich experience that strengthened the leadership perspective of cybersecurity, particularly in linking technical practices with strategic and financial dimensions within the organization. It also offered valuable space for exchanging expertise on emerging technologies such as AI and quantum computing, and the challenges of securing critical infrastructure. This experience enhances cyber leaders’ ability to adopt a more influential role in supporting digital transformation and enabling decision-making based on a comprehensive understanding of risk and value.”

He added that the program facilitated the exchange of insights on emerging challenges and strengthened the ability to align cybersecurity with institutional objectives and executive decision requirements.

Participants said that the program constituted a valuable professional and knowledge-driven experience that enhanced the readiness of cyber leaders to keep pace with rapid digital transformation, reinforcing cybersecurity’s role as a strategic enabler that supports innovation while preserving business trust, reliability, and sustainability.