‘Discover America’ festival delights LuLu shoppers

The event was officially inaugurated at the LuLu store in Atyaf Mall, Riyadh.
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Updated 20 November 2022
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‘Discover America’ festival delights LuLu shoppers

More than 5,000 American products are on display at LuLu Hypermarket stores across Saudi Arabia for the “Discover America” food festival. The event, which runs from Nov. 16-22, was officially inaugurated at the LuLu store in Atyaf Mall in Yarmouk, Riyadh, by US Deputy Chief of Mission at the US Embassy Denison Offutt and LuLu Group Saudi Arabia Director Shehim Mohammed. Offutt was escorted to the entrance of the hypermarket by a motorcade of Saudi women riding their iconic Harley Davidson bikes — seen as the epitome of American biker tech.
The festival is a joint collaboration between the US Department of Agriculture at the US Embassy and the LuLu Group. This year, six local importers are participating for the first time, and many of their products are being featured throughout the week. The festival is also taking place in Jeddah and Dammam, inaugurated by US Consul General in Jeddah Faris Asad and US Consul General in Dhahran David Edginton, respectively.

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The festival is a joint collaboration between the US Department of Agriculture at the US Embassy and the LuLu Group.

The “Discover America” food festival is a celebration honoring the variety and bounty of American products available at LuLu. For example, the store’s Hot Foods section is offering foods that are especially made to celebrate the US Thanksgiving Day, which takes place ever year in the US in November. LuLu Hypermarket is also offering great deals (in-store and online) on American fresh fruits and vegetables, meats and seafood, chilled products, cheeses, sauces, a wide range of breakfast cereals, ice cream, coffee, cake mixes, fruit juice syrups and condiments. More than 12 new brands comprising 84 new items have been added to the growing list of American FMCG items in the store — now numbering at more than 600 brands.
“The LuLu Group sources a lot of US products through our American hub in Y International (New Jersey). This is reflected across our global network of 235+ stores that offer a range of excellent food and non-food products from the US,” said Mohammed. “The ‘Discover America’ food festival is a great way for LuLu shoppers to explore and taste various popular products that are also featured in the US.”

 


Tourism Minister opens Radisson Hotel Madinah

Updated 58 min 9 sec ago
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Tourism Minister opens Radisson Hotel Madinah

Minister of Tourism and Chairman of the Board of the Tourism Development Fund Ahmed Al-Khateeb recently inaugurated the Radisson Hotel Madinah. The hotel has been enabled by the TDF, a Saudi government fund dedicated to supporting and developing the Saudi tourism sector. The opening of the new property falls within ongoing efforts to enhance the hospitality infrastructure in Madinah and increase its readiness to receive visitors, thereby improving the quality of tourism services in line with the objectives of the National Tourism Strategy and Saudi Vision 2030.
The minister stated that the opening of Radisson Hotel Madinah reflects TDF’s commitment to high-quality and diversified projects that meet visitors’ needs. He said: “Saudi Arabia continues to advance the development of the hospitality sector across different regions to ensure the provision of exceptional accommodation experiences that enhance the visitor journey and support the sustainable growth of tourism, particularly in cities of religious and historical significance such as Madinah.”
TDF CEO Qusai Al-Fakhri said that the fund continues to perform its role as the national enabler of the tourism sector by supporting projects that generate tangible economic and developmental impact. He explained that the hotel’s opening represents a model of TDF’s role in diversified tourism investments and support for the private sector’s hotel projects, which increase accommodation capacity, create job opportunities, and enhance quality of life in Madinah.
The four-star Radisson Hotel Madinah spans an area exceeding 2,300 square meters and comprises 165 rooms. It is located next to Quba Mosque, 12 minutes by car from the Prophet’s Mosque, and 20 minutes from Prince Mohammad bin Abdulaziz International Airport, making it a convenient choice for city visitors and pilgrims. The hotel includes a restaurant serving guests and visitors, dedicated meeting and event spaces, and sports facilities. 
The hotel contributes to stimulating the local economic activity and supporting the tourism and hospitality ecosystem, enhancing Madinah’s readiness to receive increasing numbers of visitors and pilgrims in the coming years.
This project is part of the TDF’s portfolio of tourism projects in various regions of the Kingdom. The TDF has contributed to more than 130 tourism projects in Madinah, with total contributions exceeding SR1.5 billion ($400 million) and accommodation capacity surpassing 2,100 hotel rooms, reaffirming its role in advancing tourism investment, sustainable development objectives, and the tourism sector’s contribution to the national economy, in line with the National Tourism Strategy and Saudi Vision 2030.