Saudi travel platform Almatar partners with tech company Snap for FIFA World Cup promotion

L: Abdulla Alhammadi, regional business lead for the KSA market at Snap Inc. R: Faisal Alrajhi, president of almatar. (Supplied)
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Updated 19 November 2022
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Saudi travel platform Almatar partners with tech company Snap for FIFA World Cup promotion

  • It will use the Snapchat developer’s augmented reality technology to interact with and reward fans through the use of seven augmented reality lenses
  • The platform is also running a “predict and win” contest that offers the chance to win prizes during and after the World Cup, which kicks off in Qatar on Sunday

DUBAI: Saudi travel platform Almatar has partnered with technology company Snap Inc. as part of its efforts to engage with football fans during the FIFA World Cup, which kicks off in Qatar on Sunday.

Almatar said it will use the Snapchat developer’s augmented reality technology to interact with and reward fans through the use of seven AR lenses, each of which is designed to provide a different experience, from supporting the Saudi national team to experiencing matches virtually. The platform will also host a “predict and win” contest that offers the chance to win prizes during and after the World Cup.

The aim, it said, is to support Saudi Arabia — a country with 20 million Snapchat users — in its efforts to achieve its goals for its rapidly expanding tourism sector.

“Saudi Arabia is home to a large population of football fans, who are huge supporters of their national team and also very passionate about technology, and particularly Snapchat,” said Faisal Alrajhi, president of Almatar.

“By interacting with more than 3 million users on the Almatar app to showcase our support for the Saudi national team, we will be able to raise awareness about marketing messages dedicated to domestic tourism.”

According to Snap, many Snapchat users around the world already use it for sports content. The company said 55 percent share sports-related topics on the platform, while 58 percent engage with such content.

“Being held in Qatar, the historic 2022 FIFA World Cup is an amazing opportunity to engage with our huge Saudi audience through our AR technology,” said Abdulla Alhammadi, regional business lead for the KSA market at Snap.


Media watchdog condemns alleged torture, sexual violence against Palestinian journalist in Israeli prison

Updated 34 sec ago
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Media watchdog condemns alleged torture, sexual violence against Palestinian journalist in Israeli prison

  • Sami Al‑Sai detailed his account during a public forum organized by the Palestinian Center for Development and Media Freedoms in Ramallah
  • He described severe mistreatment, including beatings, blindfolding, shackling and humiliation

LONDON: The Committee to Protect Journalists has condemned horrifying testimony shared by Palestinian freelance journalist Sami Al‑Sai, who was allegedly subjected to torture and sexual violence while being held in Israel’s Megiddo Prison.
Al‑Sai, who has reported for Qatari broadcaster Al Jazeera Mubasher and local station Al‑Fajer TV, detailed his account during a public forum organized by the Palestinian Center for Development and Media Freedoms in Ramallah on Sunday. He was released from prison in June this year.
Israeli authorities detained the journalist in the occupied West Bank on Feb. 23, 2024, and held him under administrative detention — a policy that allows suspects to be held without formal charges or access to evidence — on the grounds that he posed a “threat to national security,” Al‑Sai said in his testimony.
While in custody at Megiddo Prison, he described severe mistreatment, including beatings, blindfolding, shackling and humiliation. He testified that guards also sexually assaulted him in an incident involving the insertion of a hard object into his body.
In his account, Al‑Sai said he was taken by several guards to an area of the prison where he was repeatedly beaten and insulted before the sexual assault occurred.
Sara Qudah, CPJ’s regional director, described the allegations as “deeply alarming” and said they reflected a concerning pattern consistent with other testimonies from journalists detained by Israeli authorities. She added that the allegations “point to a troubling and systemic pattern of abuse,” and called for urgent independent investigations, full transparency and accountability for those responsible.
While CPJ said it could not independently verify the details of Al‑Sai’s testimony, the organization said that his account aligns with descriptions from other human rights groups of harsh conditions and mistreatment faced by Palestinians in custody.
The testimony comes amid increased international scrutiny of the treatment of Palestinian detainees in Israeli prisons. Alleged mistreatment has surged since the Israel-Hamas war began in October 2023.
At least 9,300 Palestinians are reported to be held in Israeli prisons. According to CPJ records, about 30 Palestinian journalists are imprisoned in Israel as of Dec. 16.