Saudi travel platform Almatar partners with tech company Snap for FIFA World Cup promotion

L: Abdulla Alhammadi, regional business lead for the KSA market at Snap Inc. R: Faisal Alrajhi, president of almatar. (Supplied)
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Updated 19 November 2022
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Saudi travel platform Almatar partners with tech company Snap for FIFA World Cup promotion

  • It will use the Snapchat developer’s augmented reality technology to interact with and reward fans through the use of seven augmented reality lenses
  • The platform is also running a “predict and win” contest that offers the chance to win prizes during and after the World Cup, which kicks off in Qatar on Sunday

DUBAI: Saudi travel platform Almatar has partnered with technology company Snap Inc. as part of its efforts to engage with football fans during the FIFA World Cup, which kicks off in Qatar on Sunday.

Almatar said it will use the Snapchat developer’s augmented reality technology to interact with and reward fans through the use of seven AR lenses, each of which is designed to provide a different experience, from supporting the Saudi national team to experiencing matches virtually. The platform will also host a “predict and win” contest that offers the chance to win prizes during and after the World Cup.

The aim, it said, is to support Saudi Arabia — a country with 20 million Snapchat users — in its efforts to achieve its goals for its rapidly expanding tourism sector.

“Saudi Arabia is home to a large population of football fans, who are huge supporters of their national team and also very passionate about technology, and particularly Snapchat,” said Faisal Alrajhi, president of Almatar.

“By interacting with more than 3 million users on the Almatar app to showcase our support for the Saudi national team, we will be able to raise awareness about marketing messages dedicated to domestic tourism.”

According to Snap, many Snapchat users around the world already use it for sports content. The company said 55 percent share sports-related topics on the platform, while 58 percent engage with such content.

“Being held in Qatar, the historic 2022 FIFA World Cup is an amazing opportunity to engage with our huge Saudi audience through our AR technology,” said Abdulla Alhammadi, regional business lead for the KSA market at Snap.


Foreign press group welcomes Israel court deadline on Gaza access

Updated 22 December 2025
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Foreign press group welcomes Israel court deadline on Gaza access

  • Supreme Court set deadline for responding to petition filed by the Foreign Press Association to Jan. 4
  • Since the start of the Gaza war in October 2023, Israeli authorities have prevented foreign journalists from independently entering the Strip

JERUSALEM: The Foreign Press Association in Jerusalem on Sunday welcomed the Israeli Supreme Court’s decision to set January 4 as the deadline for Israel to respond to its petition seeking media access to Gaza.
Since the start of the Gaza war in October 2023, sparked by Palestinian militant group Hamas’s attack on Israel, Israeli authorities have prevented foreign journalists from independently entering the devastated territory.
Israel has instead allowed, on a case-by-case basis, a handful of reporters to accompany its troops into the blockaded Palestinian territory.
The Foreign Press Association (FPA), which represents hundreds of foreign journalists in Israel and the Palestinian territories, filed a petition to the supreme court last year, seeking immediate access for international journalists to the Gaza Strip.
On October 23, the court held a first hearing on the case, and decided to give Israeli authorities one month to develop a plan for granting access.
Since then the court has given several extensions to the Israeli authorities to come up with their plan, but on Saturday it set January 4 as a final deadline.
“If the respondents (Israeli authorities) do not inform us of their position by that date, a decision on the request for a conditional order will be made on the basis of the material in the case file,” the court said.
The FPA welcomed the court’s latest directive.
“After two years of the state’s delay tactics, we are pleased that the court’s patience has finally run out,” the association said in a statement.
“We renew our call for the state of Israel to immediately grant journalists free and unfettered access to the Gaza Strip.
“And should the government continue to obstruct press freedoms, we hope that the supreme court will recognize and uphold those freedoms,” it added.
An AFP journalist sits on the board of the FPA.